An Improved Web System for Pixel Advertising

One of the most spectacular phenomenon that appeared over the Internet in 2005 was pixel advertisement or, to be more precise, web page with graphical micro-ads. The freshness and extreme simplicity of the concept to sell small 100-pixel squares on a virtual billboard to publish an image linking to another resource was a subject of many articles published in the Internet. However, success of MillionDollarHomePage.com project was hard to repeat. The winner took the cream. In the paper I try to identify and analyze success factors and weak points of the new concept in the Internet marketing. Several changes and improvements are proposed to focus users attention on the geographical context of micro-ads placed on a map in the background. Conceptual work is illustrated by a prototype system offering proposed features.

Authors and Affiliations

1. Institute of Computing Science, Poznan University of Technology, ul. Piotrowo 2, 60-965, Poznan, Poland

   Adam Wojciechowski

Editors and Affiliations

1. Department of Informatics (IFI), University of Zurich, Winterthurer Stra{ß}e 190, 8057, Zurich, Switzerland

   Kurt Bauknecht

2. Johannes Kepler Universität Linz, Altenbergerstrasse 69, A-4040, Linz,  

   Birgit Pröll

3. Institute for Software Technology and Interactive Systems, Vienna University of Technology, Favoritenstrasse 9-11/188, A-1040, Vienna, Austria

   Hannes Werthner

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