"The effect of different social media marketing channels and events on ..."

Lin Liao, Tao Huang (2021)

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DOI: 10.1016/J.IM.2021.103481

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type: Journal Article

metadata version: 2022-10-02

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Lin Liao, Tao Huang:
The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective. Inf. Manag. 58(7): 103481 (2021)

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