"A trust-based consumer decision-making model in electronic commerce: The ..."

Dan Jong Kim, Donald L. Ferrin, H. Raghav Rao (2008)

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DOI: 10.1016/J.DSS.2007.07.001

access: closed

type: Journal Article

metadata version: 2022-10-02

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Dan Jong Kim, Donald L. Ferrin, H. Raghav Rao:
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decis. Support Syst. 44(2): 544-564 (2008)

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