"Examining the psychological process of developing consumer-brand ..."

Jhih-Syuan (Elaine) Lin, Linwan Wu (2023)

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DOI: 10.1016/J.CHB.2022.107488

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type: Journal Article

metadata version: 2023-01-31

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Jhih-Syuan (Elaine) Lin, Linwan Wu:
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots. Comput. Hum. Behav. 140: 107488 (2023)

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