"A predictive model for advertiser value-per-click in sponsored search."

Eric Sodomka, Sébastien Lahaie, Dustin Hillard (2013)

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DOI: 10.1145/2488388.2488491

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Eric Sodomka, Sébastien Lahaie, Dustin Hillard:
A predictive model for advertiser value-per-click in sponsored search. WWW 2013: 1179-1190

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