"The importance of mobile applications for companies' brand image: A study ..."

Ari Melo Mariano et al. (2022)

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DOI: 10.1016/J.PROCS.2022.11.287

access: open

type: Conference or Workshop Paper

metadata version: 2024-05-07

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  dblp key:
  - conf/itqm/MarianoSMS22
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  - https://dblp.org/rec/conf/itqm/MarianoSMS22
Ari Melo Mariano, Marcel Carneiro Silva, Tarcilla Mariano Mello, Maíra Rocha Santos:
The importance of mobile applications for companies' brand image: A study using structural equations. ITQM 2022: 1128-1135

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