"The Untold Story of Social Media on Offline Sales: The Impact of Facebook ..."

Yen-Yao Wang, Anjana Susarla, Vallabh Sambamurthy (2015)

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type: Conference or Workshop Paper

metadata version: 2016-01-21

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Yen-Yao Wang, Anjana Susarla, Vallabh Sambamurthy:
The Untold Story of Social Media on Offline Sales: The Impact of Facebook in the U.S. Automobile Industry. ICIS 2015

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