The SAGE Handbook of International Corporate and Public Affairs
In order to gain a picture of public affairs in Europe, we have decided to look at four major cou... more In order to gain a picture of public affairs in Europe, we have decided to look at four major countries belonging to the EU, one from the west (the UK), one from the south (Italy), one from the east (Bulgaria) and one from the north (Sweden).
This study shows the importance of considering citizens’ perception of political actors and their... more This study shows the importance of considering citizens’ perception of political actors and their effect on electoral engagement. Although political accountability could derive from the correspondence among the results achieved in the election, the content of their public communications, and the budget decisions, political actors should take into consideration the discrepancy among the values they publicly supported and their effective ethical and moral values, since perception of political hypocrisy could generate a negative image of politics and, therefore, have a discouraging influence on political engagement.
Purpose of the paper and literature addressed - In order for a tourism destination to coherently ... more Purpose of the paper and literature addressed - In order for a tourism destination to coherently present itself to the market, a large variety of stakeholders need to work towards common goals. Proactive communication with and between stakeholders, as employed by corporations under the labels corporate communications management or reputation management, is proposed as a method of aligning the objectives and actions of the various groups. The paper examines tourism destinations, which are widely thought to be the competitive unit in tourism, from a network perspective and analyses the interaction, specifically communication and cooperation, which occurs between the various stakeholders. The organisational structure and lifecycle stage of the destination are examined as variables that could affect the ability of the destination to effectively communicate with internal and external stakeholders. Research method - Three comparative case studies are used to determine the effect of struct...
The MFR case shows a typical small size company in the growing small business sector of Italy and... more The MFR case shows a typical small size company in the growing small business sector of Italy and how it has developed over the past seven years. From a family business which produced and marketed wallpaper in a traditional manner, Massimo Frasca has moved to develop a leading business which both supplies the wallpaper market and has diversified into the sunblind sector. Raises the important issues of how a family business is run.
Corporate Social Responsibility (CSR) has attracted considerable interest in the management disci... more Corporate Social Responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating sports, management and marketing literature, the paper considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into football business fosters the competitiveness of the game and creates additional value for its stakeholders. It proposes a conceptual model ...
Looks at the current state of marketing through the mediating eyes of Milton, Machiavelli, Monet ... more Looks at the current state of marketing through the mediating eyes of Milton, Machiavelli, Monet and Mussorgsky. Mussorgsky’s emotional and relational music Pictures at an Exhibition is used as a interlinking inspirational pastiche of characters and events as we promenade and observe some of the remorseless characters and creative passion that drives marketing ever onward. Milton is perceived as the great mediator and defender of the true faith, and is symbolised by the music portraying the Great Gate of Kiev through which truth passes to gain entry to paradise, symbolising our discipline’s ultimate goal. Machiavelli reflects the enquiring mind, enlightenment and is perceived as the true advocate of the realities of the discipline and the search for power. Monet provides the creative guiding light and insight into the perceived image. Contemporary marketing concepts are also added to the thoughts of the mediators. Marketing needs to regenerate itself and not fear change or ambiguity...
The SAGE Handbook of International Corporate and Public Affairs
In order to gain a picture of public affairs in Europe, we have decided to look at four major cou... more In order to gain a picture of public affairs in Europe, we have decided to look at four major countries belonging to the EU, one from the west (the UK), one from the south (Italy), one from the east (Bulgaria) and one from the north (Sweden).
This study shows the importance of considering citizens’ perception of political actors and their... more This study shows the importance of considering citizens’ perception of political actors and their effect on electoral engagement. Although political accountability could derive from the correspondence among the results achieved in the election, the content of their public communications, and the budget decisions, political actors should take into consideration the discrepancy among the values they publicly supported and their effective ethical and moral values, since perception of political hypocrisy could generate a negative image of politics and, therefore, have a discouraging influence on political engagement.
Purpose of the paper and literature addressed - In order for a tourism destination to coherently ... more Purpose of the paper and literature addressed - In order for a tourism destination to coherently present itself to the market, a large variety of stakeholders need to work towards common goals. Proactive communication with and between stakeholders, as employed by corporations under the labels corporate communications management or reputation management, is proposed as a method of aligning the objectives and actions of the various groups. The paper examines tourism destinations, which are widely thought to be the competitive unit in tourism, from a network perspective and analyses the interaction, specifically communication and cooperation, which occurs between the various stakeholders. The organisational structure and lifecycle stage of the destination are examined as variables that could affect the ability of the destination to effectively communicate with internal and external stakeholders. Research method - Three comparative case studies are used to determine the effect of struct...
The MFR case shows a typical small size company in the growing small business sector of Italy and... more The MFR case shows a typical small size company in the growing small business sector of Italy and how it has developed over the past seven years. From a family business which produced and marketed wallpaper in a traditional manner, Massimo Frasca has moved to develop a leading business which both supplies the wallpaper market and has diversified into the sunblind sector. Raises the important issues of how a family business is run.
Corporate Social Responsibility (CSR) has attracted considerable interest in the management disci... more Corporate Social Responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating sports, management and marketing literature, the paper considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into football business fosters the competitiveness of the game and creates additional value for its stakeholders. It proposes a conceptual model ...
Looks at the current state of marketing through the mediating eyes of Milton, Machiavelli, Monet ... more Looks at the current state of marketing through the mediating eyes of Milton, Machiavelli, Monet and Mussorgsky. Mussorgsky’s emotional and relational music Pictures at an Exhibition is used as a interlinking inspirational pastiche of characters and events as we promenade and observe some of the remorseless characters and creative passion that drives marketing ever onward. Milton is perceived as the great mediator and defender of the true faith, and is symbolised by the music portraying the Great Gate of Kiev through which truth passes to gain entry to paradise, symbolising our discipline’s ultimate goal. Machiavelli reflects the enquiring mind, enlightenment and is perceived as the true advocate of the realities of the discipline and the search for power. Monet provides the creative guiding light and insight into the perceived image. Contemporary marketing concepts are also added to the thoughts of the mediators. Marketing needs to regenerate itself and not fear change or ambiguity...
This book provides a clear, systematic and up-to-date picture of the vast and dynamic industry of... more This book provides a clear, systematic and up-to-date picture of the vast and dynamic industry of lobbying and Public Affairs in Europe, not only at EU level, but specifically in each of the 28 EU Member States. Using contributions from political scientists and lobbyists from each country, the volume offers a comprehensive review of the European lobbying industry, tackling elements such as the institutional framework and the political culture of each country, the perception of lobbyists by public opinion and politicians, the professionalization and the numbers of the industry in each country, the regulation of the sector (through dedicated laws, self-imposed ethical codes, etc.). This is a benchmark publication for all those studying or working in the field of Lobbying, Public Affairs, Communication and Business and Politics in or with EU countries.
The SAGE Handbook of International Corporate and Public Affairs, 2017
In order to gain a picture of public affairs in Europe, we have decided to look at four major cou... more In order to gain a picture of public affairs in Europe, we have decided to look at four major countries belonging to the EU, one from the west (the UK), one from the south (Italy), one from the east (Bulgaria) and one from the north (Sweden).
Uploads
Papers