Blog - Page 9
A collection of 2,558 blog posts
Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks. Here's what you need to know about it.
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor
Bookmark this checklist to review your social media health periodically.
Learn the process Samantha Abrahamson followed to find a Reel format that would get the maximum ROI for her social media advertising budget.
Tried and tested tactics to help you reach a wider audience on YouTube — and convert them to subscribers.
All the features on Bluesky, plus how to use them.
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. I’m proud of the fact that we never took away that transparency, internally or external
Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful business.
Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.
This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.
Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following.
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team. Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs. By the end of the we
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024.
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.
Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.
My best tips on surviving and potentially thriving in the cut-throat world of content creation.
Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.
In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.
Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
Kirstie Wang never planned on her side hustle becoming her full-time job, but a few key approaches led to unexpected growth in her business.
All the new features on Threads by Instagram, plus how to use them to grow your following.
Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.
