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The latest tips and news from the Blogger team
A first few tweaks toward a better Blogger
November 22, 2016
From New York to Jakarta, Blogger is one of the most popular ways to publish the things you’re passionate about. Still, we’ve heard that there’s more we can do to make the platform a better place to have
your unique voice be heard
. So we’ll be making some adjustments over time to bring you a faster, easier to use and more beautiful Blogger.
To kick things off, we’ve taken a crack at simplifying Blogger’s dashboard so that it’s easier for you to get right to the tools you need. Now, whenever you open Blogger, you’ll be taken right to your blog with the most recent post, putting you one click or tap closer to drafting something new.
We’ve also updated Blogger’s header bar, making it consistent with what you’ll find in other Google products. And as part of our commitment to building products that are accessible for all, we’ve adjusted Blogger’s colors to make things easier to see.
We’re starting small with these adjustments, but hope they help you create more amazing work. Please send any feedback our way and stay tuned for more updates to come.
Happy blogging!
Posted by Guy Ronen, Product Manager
More custom template flexibility
May 24, 2016
Last May, we
added some expressions
to our templating language to make it easier for you to customize your blog’s look and feel. These new expressions proved popular with those of you who enjoy advanced blogging tools, so we wanted to offer you even more flexibility.
Starting today, we’re introducing a new set of operators, which we’re calling lambda expressions, that allow you to apply rules to whole sets of data (think posts, comments, or labels), rather than just individual instances.
Let’s say you wanted to add a flower image to all posts with the label “Flower,” for example. With lambda expressions, simply define a variable name that each item in the set will take, and then refer to the variable name as though it were each item.
<!-- Show a Flower image if the post has the label flower -->
<b:if
cond=
'
data:post.labels any (l => l.name == "Flower")
'
>
<img src=’/img/flower.jpg’ />
<b:if/>
An example of adding a flower icon to posts labelled 'Flower'
There’s lots more that you can do using lambda expressions, like only showing posts in your feed with a given label or quickly calculating how many posts you have with a given number of comments. For a full list of the new lambda expressions available, check out
the help forum
.
Happy Blogging! 😃
Posted by Luke, Software Engineer
Keep your readers interested with the AdSense Guide to Audience Engagement
May 06, 2016
Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pull up millions of websites all competing for our attention. For bloggers, engaging with your audience has never been more important or more challenging. To help lay the foundation to a winning engagement strategy, the AdSense team created the
AdSense Guide to Audience Engagement.
Research shows
that
29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.
To help keep your audience engaged, get your free copy of the
AdSense Guide to Audience Engagement
.
In the guide, you’ll learn:
How to help your audience become familiar with your brand
Best practices to design user journeys
How to develop content that resonates with your audience
Ways to make your content easy to consume
Why you should share the love with other sites by referring to good sources
If you’re interested in more updates from the Google AdSense team, follow us on
Google+
and
Twitter
. We’d love to hear what you think.
Posted by Jay Castro, the AdSense Team.
Bringing HTTPS to all blogspot domain blogs
May 03, 2016
[Cross-posted from the
Google Security Blog
]
HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors' browsers. Last September, we
began
rolling out HTTPS support for blogspot domain blogs so you could try it out. Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.
The HTTPS indicator in the Chrome browser
As part of this launch, we're removing the HTTPS Availability setting. Even if you did not previously turn on this setting, your blogs will have an HTTPS version enabled.
We’re also adding a
new setting called HTTPS Redirect
that allows you to opt-in to redirect HTTP requests to HTTPS. While all blogspot blogs will have an HTTPS version enabled, if you turn on this new setting, all visitors will be redirected to the HTTPS version of your blog at
https
://<your-blog>.blogspot.com even if they go to
http
://<your-blog>.blogspot.com. If you choose to turn off this setting, visitors will have two options for viewing your blog: the unencrypted version at
http
://<your-blog>.blogspot.com or the encrypted version at
https
://<your-blog>.blogspot.com.
The new HTTPS Redirect setting in the Blogger dashboard
Please be aware that
mixed content
may cause some of your blog's functionality not to work in the HTTPS version. Mixed content is often caused by incompatible templates, gadgets, or post content. While we're proactively fixing most of these errors, some of them can only be fixed by you, the blog authors. To help
spot and fix
these errors, we recently
released
a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.
Existing links and bookmarks to your blogs are not affected by this launch, and will continue to work. Please note that blogs on custom domains will not yet have HTTPS support.
This update expands Google's
HTTPS Everywhere
mission to all blogspot domain blogs. We appreciate your
feedback
and will use it to make future improvements.
Posted by Milinda Perera, Software Engineer, Security
An update to the Blogger post editor to help with mixed content
April 19, 2016
Back in September
, we announced that HTTPS support was coming to blogspot.com, making it possible for you to encrypt connections to your blog; since then, many of you have enabled HTTPS for your blogs. In some cases, not all of your blog’s functionality has worked over HTTPS due to
mixed content errors
often stemming from your template, gadgets, or blog post content.
To help
spot and fix
some of these errors, we're releasing a mixed content warning tool that alerts you to possible mixed content issues in your posts, and gives you the option to fix them automatically before saving.
To use the tool,
turn on HTTPS for your blog
, open the Blogger editor HTML view, and click Save or Publish. If the editor detects any errors they will be shown above the editor, along with the option to fix the errors found.
Happy blogging!
Posted by Shweta Karwa, Software Engineer, Security.
Best practices for reviewing products you've received for free
March 11, 2016
Editor's note: This post was cross posted from the
Google Webmaster Central Blog
.
As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with
Google Webmaster Guidelines
.
Use the nofollow tag where appropriate
Links that pass PageRank in exchange for goods or services are against
Google guidelines on link schemes
. Companies sometimes urge bloggers to link back to:
the company’s site
the company’s social media accounts
an online merchant’s page that sells the product
a review service’s page featuring reviews of the product
the company’s mobile app on an app store
Bloggers should use the
nofollow tag
on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.
Disclose the relationship
Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.
Create compelling, unique content
The most successful blogs offer their visitors a compelling reason to come back. If you're a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.
For more information, please drop by our
Google Webmaster Central Help Forum
.
Posted by the Google Webspam Team
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