Textile and Apparel Merchandising

The global economic reports suggest that Africa is the final frontier of the world and as the GDP of Ethiopia continues to rise substantially year after year, it’s the right time that Ethiopia indulge into channelized marketing for textile and garment industry. Moreover there is a sequential increase in production and export of organic cotton to the U.S.A & Europe. It is realized that in the coming decade garment and textile industry is taking a serious turn towards ecological produce and marketing of products. Ethiopia being one of the fastest developing economies in Africa holds a
great chance to develop the fashion industry on the whole as with the increasing GDP of the country the customer will have a bigger pocket to spend on fashion & lifestyle products. Moreover there is a substantial rise in the education if textile and
garment sector as well. All these factors together will contribute to the growth of the Ethiopian market if the industries channelize their product sales through effective marketing mix.

Denim is no more " work wear " in the present era. More than a need, it is a fashion commodity for every age group, specifically for youth. Garments with multiple permutations and combinations of denim fabric variables like fibers, yarns, and Lycra % and weaving techniques are available with differing garment design statements, but the comfort aspect is slightly ignored. To cater for the masses living in hot and humid areas, a denim fabric is being projected with varying garment constructional parameters. Regenerated cellulose-based fibers/yarns are considered as ecofriendly, cool, soft, fairly strong, and durable among other man-made and natural fiber-based yarns. The present study is an attempt to develop comfortable denim clothing using regenerated cellulose fiber derivatives, maintaining its traditional rustic look for tropical regions. Fabric performance evaluation methods were used to ascertain the performance of the newly developed clothing.

The global economic reports suggest that Africa is the final frontier of the world and as the GDP of Ethiopia
continues to rise substantially year after year, it’s the right time that Ethiopia indulge into channelized marketing for textile
and garment industry. Moreover there is a sequential increase in production and export of organic cotton to the
U.S.A & Europe. It is realized that in the coming decade garment and textile industry is taking a serious turn towards
ecological produce and marketing of products. Ethiopia being one of the fastest developing economies in Africa holds a
great chance to develop the fashion industry on the whole as with the increasing GDP of the country the customer will have
a bigger pocket to spend on fashion & lifestyle products. Moreover there is a substantial rise in the education if textile and garment sector as well. All these factors together will contribute to the growth of the Ethiopian market if the industries channelize their product sales through effective marketing mix.

Purpose: There would be two fold aims of this study. One , exploring how structured fashion design education has helped the western countries in the past to develop industry and in the light of socialist.
In  the second part, I study the teaching and learning methodologies device strategies to make it more contributive to the society.
Methodology: The methodology is in the lines of Donald Schon reflective practice. Reflection on action is based on the author`s practice in education in developing economies. The professional experience has been reconsidered with the review of sociological theories and then put in the light of learning methods to increase the efficiency for the society and the stakeholders.
Findings: This article is contributing to form a link between the industries, education and finally serving the society.  Through this study I throw light how problems within the education system in institutions across developing nations could be solved bringing them close to the concept of social and cultural capital. Lastly, Bourduei has reflected his work in media and journalism but has no reflection on design education; through this we shall have a study in this direction as well.

Fashion and textile companies in the current scenario are still awakening to the process of developing a sustainable model for the business processes and supply chain systems. There is no doubt that the textile and fashion industry is significant to global economies as it occupies a substantial 30% share of the total industrial sectors. However, within the context of sustainability, this industry commonly operates to the detriment of environmental and social factors. The companies which are manufacturing fashion products need to realize that producing a sustainable commodity will also help in reducing marketing costs related to the product. Moreover the theory of " Triple P " (People, Planet & Profit) needs to be realized in order to make fashion business successfully sustainable. The fashion consumer is still in quite a dilemma that if the sustainable product actually exists or not and why pay a premium price for such product. The projection of sustainability concepts will be authenticated as the company works on a very transparent sustainable model which is understood and accepted by the consumer. This paper looks into the supply chain problems faced by the garment and textile sector and explores existing models of sustainable supply chain management(SSCM) which can bring in a considerable change in the industry`s current model of SCM. Moreover, there are no models which are found perfectly adequate for fashion and textile sector which further on justifies this research.

Contradictions that exist between the demands of society, economy and culture and the actual state education in countries with transition economy, the possibility of fairly rapid restructuring of education in fashion design and insufficient development of the main approaches
to educational content in the field, a wide range of tasks that are solved during the activity towards fashion design and insufficient attention to education in this area are formulated.
Aim of article is to prove the possibility of rapid restructuring of  educational content in countries with economies in transition using the basic demands of society, economy and culture taking into account spectrum of problems solved in the activity towards fashion design.
The paper formulate the basic problems of education, highlight their cause and justify the possibility of a quick resolution of fashion in reforming education. The basic provisions and
competences to prepare master of fashion design on the basis of competence approach proposed by European project tuning are confirmed. The approaches to learning designers based on active
learning methods, including the Socratic method are grounded. The methods of practical implementation of the performance diploma project are proposed. The result of the proposed method is the curriculum for master's degree in fashion design, which in its conceptual framework
focuses on innovative technologies in education and design. This approach will accelerate the transformation of how design education and education in general, u will ultimately lead to increased learning.

This article is contributing to form a link between the fashion and textile industries, educational institutions and the society. Through this article we throw light on how problems of developing nations could be solved by institutions offering fashion education by bringing them close to the concept of social and cultural capital. More than economic benefits this knowledge is also a vast exploration of social and cultural aspects which is quite a requirement for an individual. The purpose of study is theoretical foundation, development goals, content, and methods of preparation of the fashion designers in the emerging economies to address the socio-cultural problems. Its significance is to establish a global humanitarian and socio-cultural influence of fashion education in the processes taking place in emerging economies. Potential Impact of conducting this research is to implement a model of fashion education in existing educational systems to serve the respective societies better. The basic problems of training designers with economies in transition in terms of their impact on the socio-cultural processes in these countries are solved in this paper. The relationship of the processes taking place in the fashion industry and education is considered. This paper investigates and clarifies the nature and features of socio-cultural issues in fashion education on the basis of psycho-pedagogical, historical, methodological literature and vocational training practices in emerging economies. The model of training future designers is developed and theoretically grounded to solve socio cultural issues in professional activity and it links targeted semantic, procedural and efficient analytical components.

The transition economies of today are striving to generate human resource in order to support the requirements of industrialization and developments. The governments of developing economies have essentially dedicated policies for capacity building to develop skilled labor in fashion and textile sectors. As we stream ahead in this development it becomes necessary to analyze if the design curriculum could support the need of generating skilled labor from existing education systems. This study aims to provide the students, academic organizations , teachers , industry and the stakeholders a very precise understanding on what subjects are taught in the courses and what importance do they serve finally. Further on, the aim of the work is to justify the rationality of the formation of general socio-cultural competence in the process of fashion education in studying the processes in developing economies. The analysis of curriculum is based on Competency-Based Education model which exhibits the credibility in various competence areas that are required to support the growth of developing economies and the individual in a multi-dimensional way. The curriculum are selected and studied from the two government universities in Ethiopia and Ukraine.

This study aims to investigate the effects of perceived brand globalness (PBG) on consumer affective and behavioral responses to brand failures and for how consumer perceives global and local brands and their responses in the event of failure present or absent related to brand performance and brand familiarity, brand presence and prestige, brand equity, product country match, country ethnocentrism. This research is conducted in regards to women consumers in two cities in North India related to global and local brands with impact of perceived brand globalness to brand failures present or absent scenario based on consumer responses. The research explored into four main factors as dependent variables on which PBG effects are examined and observed in failure present as well as failure absent scenario. This research consists of mainly two studies and two preliminary tests. Study 1 is executed basically to investigate and to test consumer responses towards brand failures of fictitious brands. Study 2 is designed to examine consumer responses to brand failures of established brands. The study found that PBG effects are more positive on Global brands as compared to the local brands and concluded that consumer is less negative and less impulsive to the global brands when they met failure scenario. The study could not find any significance and examined that customer ethnocentrism does not interrupt with buying behavior. This research was able to test whether global brands are still perceived superior to local brands in the context of Indian consumer and also test whether the effects of PBG on consumer responses to brand failures will be mediated by consumer attribution as blaming or fault accountable in the event of encountering.

Fashion and Location is an international, multicultural and interdisciplinary collaborative approach to teaching fashion spanning four continents incorporating social media as a tool to connect the students for knowledge sharing and experiencing cultures. Location has always had an influence on clothing styles and is essentially an interesting area of learning for students in schools. The goal is to educate and connect students about various cultures’, sub-cultures’ and social classes’ views of dressing, as well as considering the views of individuals within these categories who can formulate various responses vis-à-vis self-presentation using social media as a platform. This research is a collaboration of six different institutions to make a learning platform for students through various projects.
The methodology of the project is collaborative teaching and learning. Our research implies a Goffmanian theoretical framework in which fashion is viewed as a dramaturgical type of action or performance through which meanings are expressed and interpreted within social and interactional settings situated in particular cities.