Business and Management

Objective of the study is to analyze how much influence entrepreneurial orientation has towards corporate performance on which organizational learning becomes the moderating variable. This verificative descriptive study conducted surveys in the national state-owned enterprises. The data analysis method was Structural Equation Model/SEM. In general, the indicators of entrepreneurial orientation were commitment to novelty, risk-taking and being proactive. The indicators of organizational learning was learning process in individual, group or organizational level, while those of corporate performance were customer satisfaction, financial condition, internal business process, learning/improvement. The finding showed that entrepreneurial orientation had significant influence towards corporate performance. KEY WORDS Entrepreneurial orientation, corporate performance, organizational learning, business. Effective Human Resource (HR) management strategy is one vital requirement amidst increasingly complex, dynamic and global-oriented business. Many predicted that HR strategy that emphsizes on creativity and innovation is the most effective one to anticipate fierce business. Davila, Epstein & Shelton (2015) argued that creativity and innovation-oriented strategy encourages company to create new products and eventually becomes a market leader. Selecting business strategy should ideally be followed with HR strategy and corporate culture that stimulate creativity and innovation. Professional human resources, ones that are skillful, committed, innovative, open-minded and flexible, are the key to successful implementation of business strategy. Synergy between business and HR strategy as well as corporate culture is really important for business performance. This study discusses relationship between creative thinking and innovative behavior towards HR performance in achieving corporate goals. In order to survive and grow, a company depends upon profit instead of mere luck. Other factors are hard-work, problem-solving ability and ability to take advantage of business opportunity. Problem-solving ability and ability to take advantage of business opportunity are derived from creativity of human resources, which is ability to come up with new ideas and methods to solve issues and seize business opportunity. Innovation refers to an ability to apply new ideas or solutions. In short, it can be said that creativity = thinking new things, while innovations = doing new things. Innovation and creativity are two pivotal traits an individual should have. Creativity, where an idea is derived from, plays an important strategic role in this discussion. It is expected that high creativity results in more innovation. However, very few people are exploring their their creative potentials. Many believe that process and innovation begins with creativity. Innovative employees help companies developing their competitive advantage. Well-organized business model alone does not guarantee successful business; indicator of successful a company is careful implementation of the business plan. Very few companies encourage their staffs to be creative and innovative. The significant role of creative and innovative human resource towards business performance encouraged the researchers analyze influence of creative-thinking and innovative behavior towards performance of non-financial staffs.