This paper analyzes the production of apartment buildings for the middle-income segment in the city of São Paulo, Brazil, from a historical perspective. Tracing the response to the occupants’ needs, the focus is on family profiles and...
moreThis paper analyzes the production of apartment buildings for the middle-income segment in the city of São Paulo, Brazil, from a historical perspective. Tracing the response to the occupants’ needs, the focus is on family profiles and their demands, the relationship between architectural design and marketing, and satisfaction levels of current users. The paper begins with a brief historical overview of how apartment buildings have evolved over the past eight decades, highlighting the consolidation of the tripartite model. Next, it analyzes family profiles and their current needs, which would call for a redesign of domestic space. From a different angle, it shows how the real-estate market reacts to this situation, namely by introducing minor changes in the domestic space that are closely linked to major investments in marketing. This leads to a discussion on the quality of recent architectural designs in light of Post-Occupancy Evaluation (POE) case studies, which corroborate the tendencies previously outlined. The conclusions drawn from the POEs suggest that the market should establish a closer and deeper relationship between the assessment of the human behavior in the domestic space and the architectural quality of homes as a means of increasing satisfaction levels and improving design performance.
