Baldur Bjarnason
“Adactio: Links—A/A Testing: How I increased conversions 300% by doing absolutely nothing” adactio.com/links/18423
A/A Testing: How I increased conversions 300% by doing absolutely nothing
An oldie but a goodie. If you think you’re getting statistically significant results from A/B testing, you should probably consider doing some A/A testing.
In an A/A test, you run a test using the exact same options for both “variants” in your test.
