If you’ve received permission to use our logo, product icons, or other trademarks, follow these guidelines.
The Google logo can only be used if you have an existing partnership or sponsorship and you’ve reached out to your Google contact to secure formal approval from the Google brand team.
The logo must never be used in a way that implies an endorsement or affiliation with Google where such a relationship does not exist, such as being featured on the cover of a book or in a TV commercial.
We’ll usually ask you to use the full-color version of our logo on a white background. The grey or white versions are also acceptable when there are constraints.
Don’t modify or distort the logo, change any colors, or add additional elements.
The amount of clear space around our logo should be equal to or greater than the height of the “G” in Google.
Don’t crowd the logo with images, text, or other graphics that compromise its impact.
Use the Google logo as a supporting element, in a context that clearly describes the role of Google.
Don’t use the logo as the most prominent element or in a way that implies affiliation or endorsement.
You may use the Google name or one of our product names in plain text to indicate that your product or service integrates with, is designed for, or relates to a Google product or service.
However, all references must be honest and accurate, and you can’t incorporate these names into your own name or imply an endorsement by Google. Read our full trademark rules and terms for more information.
For information about how to use the Google name and other brand elements in your book or other publication, read our guidance for Books, Articles, and Other Content.
You can use a Google product name to show how your product or service is related to our product.
Don’t try to incorporate our product name into your product or company name, such as Gmail Inbox Sweeeep™ or Google Ads AdProGuys™.
Use “for” to show that your product works with a Google product but is not affiliated with Google.
Don’t name a social media account, podcast, or other communications in a way that could be confused with a Google account. For example, use “News about Google” instead of “Google News.”
In most cases, you’re welcome to use our icons in your materials, but make sure to keep the relationship between our products truthful and clear.
You may use small depictions of our Google product icons for educational or informational purposes to indicate that your product or service integrates with, is designed for, or is related to a Google product or service – but you can’t imply affiliation with or endorsement from Google.
Some Google products, like Android, Google Nest, and Google Assistant, may have specific guidelines or restrictions and require additional approval, depending on your use. Device manufacturers (phones, tablets, laptops, TVs, speakers, etc.), retailers, and other co-marketing partners should visit the Partner Marketing Hub for more information.
Use our product icon as a smaller, supporting element by creating distance between our product icon and your brand elements.
Don’t use our product icon as the primary element or in a way that’s equal to your brand elements, and don’t lock up our product icon with your own logo/icon.
Make the relationship between your product and our product clear. For example, “Works with…” or “Services we offer….”)
Don’t use our icon without proper context that makes our relationship clear.
Make your icon or logo look like your own.
Don’t mimic, copy, modify, or incorporate our icons or logos into your own.
You may not use the Google brand colors in your own materials, outside of approved Google logos, icons, or badges.
Don’t incorporate the distinctive Google color combination or pattern into your own logo or icon.
Don’t use the Google brand colors as decoration on your website, flyer, etc. or to signal a relationship or affiliation with Google.