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37signals

24. Fixed

Here’s an easy way to launch on time and on budget: keep them fixed. Don’t throw more time, money, or people at a problem, just scale back the scope.

00.
Start here
01.
An obligation to independence
02.
Work isn’t war
03.
Small teams
04.
Profit motive
05.
Err on the side of do
06.
Shape Up every six
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We don’t sell you
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8/8/8
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NOTASAP
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The Fortune 5,000,000
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Don’t emulate the office
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Hours aren’t equal
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On repeat
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Meetings aren’t free
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Bury the hustle
16.
The trap of marginal thinking
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Politicking
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Two tokens of customer service
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Pay people, not addresses
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Small tech
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Know no
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Stayups
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Thoughting vs. thinking
24.
Fixed
25.
Disagree and commit
26.
Kick in the face, kick in the ass
27.
Broadly speaking
28.
Shots on goals
29.
JOMO not FOMO
30.
Miscommunication problems
31.
Easy?
32.
Ruby on Rails
33.
Planning is guessing
34.
Sleep on it
35.
Companies aren’t families
consistency">
36.
Context > consistency
37.
What’s in a name?