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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Pardot with Webflow - no code necessary. See how you can get setup in minutes.

Select a trigger from Pardot

A trigger is an event that starts your Zap and runs the workflow. For example, with Pardot, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from Webflow

An action is what takes place after the automation is triggered. For example, with Webflow, the action could be "Create Item."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pardot to Webflow

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Pardot to Webflow integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Frequently Asked Questions about Pardot + Webflow integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Webflow

How can we trigger Pardot actions from Webflow forms?

By setting up a Zap in Zapier, you can trigger specific actions in Pardot when a form submission occurs in Webflow. For instance, you could have a new prospect created or updated in Pardot whenever someone fills out your Webflow form.

What kind of data can we pass from Webflow to Pardot?

You can pass various data fields such as names, email addresses, and custom field entries from Webflow forms to Pardot. This allows for accurate prospect creation or updates in your Pardot lists.

Is there a way to update existing prospects in Pardot through Webflow?

Yes, when using Zapier to connect Webflow and Pardot, you can set it up so that existing prospects are updated based on triggers like form submissions from Webflow.

Can our integration send data the other way, from Pardot back to Webflow?

Currently, the primary function of the integration focuses on sending data from Webflow into Pardot. You would typically handle reverse operations within each platform separately.

Are there unique triggers available for use from Webflow forms?

Yes, aside from standard form submissions, you can use triggers like specific field values being filled or selection of particular options in multi-choice fields.

How do I ensure my form data is correctly mapped into Pardot?

Within Zapier’s setup process for connecting the two platforms, we guide you through mapping each field correctly. It's important to verify that all necessary fields are matched properly before activating your Zap.

Do we need a developer for integrating these tools together?

No, our solution via Zapier is designed to be user-friendly and doesn’t require any coding skills. The setup process includes step-by-step instructions that simplify the integration between Webflow and Pardot.

Connect Pardot and Webflow to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Pardot triggers, actions, and search
    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Polling
    Try It
    • List
      Required
    Trigger
    Polling
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write
    • List
      Required
    • Prospect
      Required
    Action
    Write
  • Pardot triggers, actions, and search
    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    Trigger
    Polling
    Try It
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Email Address
      Required
    • First Name
    • Last Name
    • Last Activity At
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write
    • Name
      Required
    • Campaign
    • Lists
      Required
    • From Name
      Required
    • From Email
      Required
    • Subject Line
      Required
    • Email Body (Text)
      Required
    • Email Body (HTML)
    • Tags
    • Custom Reply-To Address
    • Suppression Lists
    • Scheduled Time
    Action
    Write

Learn how to automate Pardot on the Zapier blog

Learn how to automate Webflow on the Zapier blog

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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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