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Connect Wistia and Facebook Custom Audiences to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Wistia with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.

Select a trigger from Wistia

A trigger is an event that starts your Zap and runs the workflow. For example, with Wistia, a trigger could be "New Project."

A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Custom Audiences

An action is what takes place after the automation is triggered. For example, with Facebook Custom Audiences, the action could be "Create Custom Audience."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Wistia to Facebook Custom Audiences

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Wistia to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Wistia and Facebook Custom Audiences to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Project
Triggers when a new project is created in your Wistia account.
Trigger
Polling
Try It
- Percent Viewed
- Video
Trigger
Polling
Try It
New Visitor Email
Triggers when a visitor's email is captured.
Trigger
Polling
Try It
- Name
  Required
Action
Write
- Name
  Required
- Description
Action
Write

- Custom_audience
  Required
- Email
  Required
Action
Write

- Project
Trigger
Polling
Try It
New Visitor
Triggers when there is a visitor that has watched a video in your Wistia account.
Trigger
Polling
Try It
- Video URL
  Required
- Type
  Required
- Width
- Height
Action
Write
- Project
- File
- Video URL
  Required
- Name
  Required
- Description
Action
Write
- Custom_audience
  Required
- Email
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- Video URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

About Wistia

Wistia makes it easy to track and measure video engagement online. Upload your own videos to Wistia's professional video hosting services and let them take care of the rest.

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About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.

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