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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Instantly with Clay - no code necessary. See how you can get setup in minutes.

Select a trigger from Instantly

A trigger is an event that starts your Zap and runs the workflow. For example, with Instantly, a trigger could be "New Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from Clay

An action is what takes place after the automation is triggered. For example, with Clay, the action could be "Create Record in Table."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Instantly to Clay

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Instantly to Clay integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Instantly + Clay integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Instantly and Clay

How do I set up an integration between Instantly and Clay?

To set up an integration between Instantly and Clay, you'll need to use a trigger and an action. For instance, you can set the trigger to be when a new contact is added in Instantly, which will prompt an action in Clay to update the contact's details or create a new entry. Start by selecting these applications and follow the prompts to configure accordingly.

What triggers can I use with Instantly when integrating with Clay?

With Instantly as part of your integration with Clay, you can utilize triggers such as 'New Contact' or 'Updated Lead'. These triggers will initiate actions in Clay, allowing for seamless data transfer between the two platforms.

Which actions are available in Clay when integrated with Instantly?

When Instantly is integrated with Clay, potential actions within Clay include adding a new row into a table, updating contact information, or even triggering pipeline updates whenever there's a new activity from Instantly.

Can I update existing entries in Clay using data from Instantly?

Yes, by setting an 'Updated Lead' trigger in Instantly, you can update existing entries in Clay. This ensures that any changes made in your lead details on Instantly are automatically reflected on your database or records within Clay.

Is it possible to create automated follow-ups using this integration?

While the direct setup for automated follow-ups isn't explicitly available via our Zapier services for this integration, you can configure workflows where leads meeting certain criteria are tagged or moved into specific categories within either platform. Then manually manage or automate follow-up actions based on those categorizations outside the integration scope.

What should I do if the integration isn't working as expected?

If your integration isn't working as expected between Instantly and Clay, check that both apps are correctly connected and authenticated in our system. Review step-by-step configuration guides again and ensure that any triggers and actions selected match what you intended to achieve. Also confirm that there have been no recent changes to permissions or API tokens.

How often does data sync occur when using this integration?

When leveraging Zapier for integrating Instantly with Clay, data sync generally occurs based on trigger activity – meaning every time there's a new event like added contact or updated entry in Instantly that's set as a trigger. However, be mindful of usage plans which might affect timing.

Connect Instantly and Clay to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Campaign
    • Event Type
    Trigger
    Instant
    Try It
    • Campaign
      Required
    • Tag
      Required
    Action
    Write
    • Campaign
      Required
    • Ignore if lead exists in other campaigns
    • Launch campaign if it is paused or completed
    • Email address
      Required
    • First Name
    • Last Name
    • Company Name
    • Personalization
    • Custom Variables
    Action
    Write
    • Campaign
      Required
    • Email address
      Required
    Action
    Write
    • Email accounts
      Required
    • Tag
      Required
    Action
    Write
    • Email or domain
      Required
    Action
    Write
    • Tag Label
      Required
    • Tag Description
    Action
    Write
    • Email accounts
      Required
    • Tag
      Required
    Action
    Write

Learn how to automate Instantly on the Zapier blog

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instantly logo
About Instantly
Instantly is an email automation platform that helps scale outreach campaigns.
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Related categories
Email
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About Clay
Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.
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Spreadsheets

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