Yandex advertising technology news
Spoiler alert: Easy Monetization is now more equipped than ever to help you boost your revenue. Learn about a new network for your monetization, new in-app bidding capabilities, a dashboard with all your data in one place, and new banner ad formats to scale your app earnings.
DSP partners are now able to participate in ad auctions, which means they will receive many more unique requests. Let’s explore how the different models work, and what changes to expect with the Open Bidding model.
On September 12, 100 guests from advertising agencies and companies gathered at Feriye Palace in Istanbul to explore the trending marketing channel — navigation apps.
We have added a “Traffic effectiveness” dashboard, where you can track the ratio of investment to revenue received by traffic source, and evaluate the attracted audience's conversion rate.
App owners and developers can now benefit from easier revenue generation with simple and efficient ad bidding with the Yandex Advertising Network on Unity LevelPlay.
Ads with cards will enable you to be more creative with your storytelling, and increase audience engagement.
This process will take one month to complete. Learn more about what to expect and how to prepare in our latest update.
App owners and developers can now benefit from easier revenue potential with simple and efficient ad bidding with the Yandex Advertising Network on AppLovin MAX.
From August 17, a law prohibiting cryptocurrency advertising in Russia comes into force. Find out which categories fall under the new restrictions, and which can still be promoted as before.
With our new reports, you’ll streamline the analysis of user behavior on your website, while the new LogsAPI fields will give you more options for processing raw data and ecommerce events.
In expert mode, you now have two options to create ad copy:
- Writing your own.
- Leveraging copy automatically generated by Yandex Direct, which is generated to be relevant to popular queries.
We’re excited to announce the launch of Banner in Yandex services, a new ad format for Weather, Mail, Games, Images, Video, TV Program, Translate, Music, Auto.ru, Kinopoisk, and other Yandex services.
Yandex Advertising Network partners can now select the appropriate time zone for a specific report and use a new chart format. The settings are already available in the Report Builder. They will make it easier to manage statistics and help you find even more insights for monetization.
We have already discussed the changes in the mobile app advertising market as a result of the recent iOS updates. The process of setting campaigns for iOS 14.5+ and earlier versions has changed as well. In this checklist, we’ll explain how to set up campaigns step by step for different iOS versions.
As the mobile marketing landscape expands, advertisers are striving for user attention and seeking to lower costs per touchpoint, while increasingly emphasizing the quality of user interactions. It's crucial that the ad is noticeable but not intrusive, and that it seamlessly enhances the user experience.
Selecting interests and habits for targeting in the Yandex Advertising Network just got easier with YandexGPT’s AI Suggestions.
YandexGPT and YandexART will help specialists generate a greater variety of text and images for their Text & Image ads. Learn about a new feature that you can use in expert mode.
On May 29, Yandex hosted an exclusive lunch for advertising professionals to showcase Yandex Navigator, a game-changer for ad placement on smartphones. Both online and offline businesses can benefit from the unique opportunities provided by this type of location-based advertising.
“Sales on Marketplaces” is a new feature targeted at companies selling products on Yandex Market, Ozon, Wildberries, or Avito. It helps you attract engaged buyers and increase your sales on marketplaces, by enabling you to launch product ads on several popular marketplaces at once.
On April 12, the Unified Performance Campaign (UPC) left beta, and this news immediately attracted the attention of specialists. We asked Dmitry Gromov to answer the most common questions from industry chats.