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Asos

November 2024
  • Asos website

    Asos accused of rewarding ‘spectacular failure’ as CEO gets £300k rise amid losses

    Retailer’s share price has crashed amid post-Covid high street recovery and competition from Shein and others
  • Sarah Snook in front of black horse holding bag

    The Rivals effect: equestrian dressing gallops up the style charts

    Retailers report strong sales of jodhpurs, riding boots and paddock-ready blazers – but is it ‘class passing’?
  • Smartphone with an Asos app and a keyboard

    Asos slides to huge loss but insists it sees ‘green shoots’

    Online retailer was hit by cost of living pressures and was forced to offload piles of unsold stock at a discount
September 2024
  • A woman delivering a package from Asos

    Asos to charge shoppers who regularly return large amounts of goods

  • People walk past the former Topshop store on Oxford Street

    Topshop could return to high street after Asos sells stake for £135m

April 2024
  • A smartphone with an Asos app in front of a keyboard and an Asos logo

    Asos says it will take ‘necessary actions’ after 18% drop in sales

    Online fashion retailer says it is becoming ‘faster and more agile’, after pre-tax losses of £120m
March 2024
  • The Asos website on a phone and a laptop

    Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown

  • Economist and member of the Bank Of England’s Monetary Policy Committee Catherine Mann.

    Business live
    Bank of England policymaker says markets pricing in too many rate cuts; Co-op Bank to cut 400 jobs –as it happened

November 2023
  • boxes including shoes laid out on the floor of a lounge

    Many unhappy returns: UK retailers count the costly growth in sent-back items

    Mounting waste, rising costs and shrinking profits prompt firms to find ways to deter shoppers from sending stuff back
  • Mannequins in Topshop, Oxford Street

    Fashion’s efforts to go green cancelled out by shopaholics

    Wrap report says 12% reduction in carbon impact negated by 13% rise in textiles produced and sold

    • Nils Pratley on finance
      Asos will not shed its reputation for being accident-prone easily

      Nils Pratley

    • Asos expects sales slump to continue as it is hit by near £300m loss

    • Asos has gone from being an iconic comfort brand to a fast-fashion also-ran. What happened?

      Sophie Benson
September 2023
  • Asos website on a Samsung Galaxy tablet

    Asos cuts profit forecast after wet summer hit sales

    Online fashion retailer says it has reduced its stock levels by 30% amid fall in customer numbers
June 2023
  • smartphone with someone on Asos's website

    Mike Ashley’s Frasers Group raises stake in Asos to nearly 9%

    Larger holding is nearly enough to block a potential takeover bid as speculation grows about online retailer’s future
May 2023
  • Laptop and mobile phone show the website of online fashion retailer ASOS with an image of three people smiling

    Asos raises funds as it seeks turnaround after £291m loss

    Analysts say still a risk firm could be forced to refinance again if recovery strategy is not successful
  • Nils Pratley

    Nils Pratley on finance
    Fast fashion but slow progress at loss-making Asos

    Nils Pratley
    Covid lockdown boom masked flaws until it didn’t – and the loss of £291m in six months was worse than expected
  • Smartphone with an Asos app and a keyboard pictured in front of a displayed Asos logo

    Asos falls £291m into the red as shoppers return to high street

    ‘Challenging trading backdrop' for online fashion retailer, with sales down more than expected
March 2023
  • Arm with purple sleeve and hand with red nails holding out a white returns package, against yellow and blue backgrounds

    The future of work
    Buy. Return. Repeat … What really happens when we send back unwanted clothes?

    The rise and rise of online fashion stores – and their generous returns policies – has created a new industry dedicated to dealing with our unwanted clothes. But what damage is being done – to our planet and to retailers – by our boomerang shopping habits?
January 2023
  • Last-minute Christmas shoppers in Winchester, Hampshire, on 24 December

    Five things we learned from Britons’ Christmas shopping

    Online specialists took a hit, inflation is good and bad, and not everyone is skint – but they are nervous
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