ETHICS IN
COMMUNICATION
LESSON 3
“Education without values, as
useful as it is seems rather to
make man a more clever devil.”
-C.S. LEWIS
WHAT IS IT?
Ethics - comes from the Greek word ethos, which
means custom, habit, character or outlook.
People in general expect to be
treated with dignity, fairness, respect
or with basic courtesy in their
communication encounters.
ETHICS AS A
UNIVERSAL APPROACH
1.Adhering to the golden rule of
the platinum rule
• GOLDEN RULE - Always treat others in the same way you
want to be treated.
• PLATINUM RULE - Treating others the way they wish to
be treated.
ETHICS AS A
UNIVERSAL APPROACH
2. Considering the feelings of the
receiver.
• If we are less careful with our words, tone, and non-
verbal gestures, people could negatively affected.
• It will be best to maintain tact and diplomacy in our
communications.
ETHICS AS A
UNIVERSAL APPROACH
3. Acknowledging the source of idea
and information.
• Sources of ideas and information should be
acknowledged appropriately at all times.
ETHICS AS A
UNIVERSAL APPROACH
4. Speaking the truth.
• A universal rule.
• Unfortunately, there are also those (for whatever reason)
seem to enjoy propagating falsehood.
• Ex. Fake news
THANK YOU
FOR LISTENING!