ORGANIZATIONA
L PROFILE
GLOBE TELECOMMUNICATIONS
HISTORY
• Founded in 1935 as Globe Wireless Limited, providing international
communications.
• In 1991, Globe Telecom, Inc. was formed as a partnership between Ayala
Corporation and Singapore Telecom.
• Today, Globe is one of the leading telecommunications companies in the
Philippines.
VISION
• “To inspire and enrich lives through communications, with a passion for customer
service.”
MISSION
• “To create a wonderful world, delivering the best digital experiences to Filipinos.”
OBJECTIV
• Roll out 5G and fiber connectivity across the country.
ES
•
•
Provide affordable prepaid and postpaid services.
Expand digital financial services through GCash.
• Enhance sustainability programs and green initiatives.
PHILOSOP
HY
• Customer-centric approach: putting people first.
• Commitment to innovation, sustainability, and nation-building.
• Promotes digital inclusion for all Filipinos.
TAGLINES
• “Atin ang Mundo” (2023 campaign)
• Previous: “Creating a Wonderful World.”
SERVICES
• Mobile services (prepaid, postpaid, roaming).
• Internet services (fiber, wireless, 5G).
• Digital services: GCash, Globe One App, telehealth, e-learning solutions.
• Enterprise solutions for businesses (cloud, cybersecurity, ICT).
SWOT
ANALYSIS
GLOBE TELECOMMUNICATIONS
STRENGTH
• Market leader in mobile revenues (54.7% share,
S 2023) with record ₱165B service revenues (2024).
• Extensive 5G coverage (~98–99%) in Metro Manila
and key cities.
• Strong ecosystem via GCash (90M+ users) and
consistent ESG recognition (FTSE4Good).
STRENGTH
• Market leader in mobile revenues (54.7% share,
S 2023) with record ₱165B service revenues (2024).
• Extensive 5G coverage (~98–99%) in Metro Manila
and key cities.
• Strong ecosystem via GCash (90M+ users) and
consistent ESG recognition (FTSE4Good).
WEAKNESS
• Network experience gaps vs. Smart (coverage)
ES
and DITO (availability/quality).
• High debt load (₱248B; 2.65× debt/EBITDA, Q2
2025).
• Broadband transition pains from legacy wireless to
fiber amid competition.
OPPORTUNIT
• 5G monetization through IoT, enterprise solutions,
IES
and fixed wireless.
• Fintech expansion via GCash (loans, savings,
remittances, potential IPO).
• Rising enterprise ICT demand: cloud,
cybersecurity, managed services.
OPPORTUNIT
• 5G monetization through IoT, enterprise solutions,
IES
and fixed wireless.
• Fintech expansion via GCash (loans, savings,
remittances, potential IPO).
• Rising enterprise ICT demand: cloud,
cybersecurity, managed services.
THREATS
• Intensifying competition: Smart leads in 5G, DITO
in network quality.
• Macroeconomic & FX risks: inflation and USD-
linked capex.
• Cybersecurity/regulatory risks, especially affecting
GCash and SIM compliance.
STRENGT
HS
STRENGTH
S
STRENGTH
Globe holds the largest mobile
S
revenue share (54.7% in 2023) and
reached a record ₱165B in 2024,
showing strong brand dominance
and customer loyalty.
STRENGTH
Globe holds the largest mobile With ~98–99% coverage in Metro
S
revenue share (54.7% in 2023) and
reached a record ₱165B in 2024,
Manila and major VisMin cities,
Globe has established a strong
showing strong brand dominance network foundation that supports
and customer loyalty. future service growth.
STRENGTH
Globe holds the largest mobile With ~98–99% coverage in Metro
S
revenue share (54.7% in 2023) and
reached a record ₱165B in 2024,
Manila and major VisMin cities,
Globe has established a strong
showing strong brand dominance network foundation that supports
and customer loyalty. future service growth.
GCash has 90M+ users, making it the top
digital wallet in the Philippines, while
Globe’s inclusion in FTSE4Good
strengthens investor and stakeholder trust.
WEAKNESS
ES
WEAKNESSES
WEAKNESSES
Despite its size, Globe sometimes
lags in independent studies (e.g.,
Smart leads in 5G coverage, DITO in
some quality metrics), which can
affect customer perception
WEAKNESSES
With ₱248B in debt (Q2 2025) and a Despite its size, Globe sometimes
leverage ratio of 2.65× lags in independent studies (e.g.,
debt/EBITDA, Globe’s balance sheet Smart leads in 5G coverage, DITO in
remains stretched, limiting financial some quality metrics), which can
flexibility. affect customer perception
WEAKNESSES
With ₱248B in debt (Q2 2025) and a Despite its size, Globe sometimes
leverage ratio of 2.65× lags in independent studies (e.g.,
debt/EBITDA, Globe’s balance sheet Smart leads in 5G coverage, DITO in
remains stretched, limiting financial some quality metrics), which can
flexibility. affect customer perception
The costly migration from fixed
wireless to fiber has been slow and
competitive, straining resources and
risking subscriber churn.
OPPORTUNIT
IES
OPPORTUNITI
ES
OPPORTUNITI
ES
Beyond mobile data, Globe can
expand into IoT, enterprise
networks, and fixed wireless
broadband, unlocking new revenue
streams.
OPPORTUNITI
ES
Beyond mobile data, Globe can
expand into IoT, enterprise
GCash can grow further through
lending, savings, remittances, and
networks, and fixed wireless a potential IPO, diversifying Globe’s
broadband, unlocking new revenue earnings base.
streams.
OPPORTUNITI
ES
Beyond mobile data, Globe can
expand into IoT, enterprise
GCash can grow further through
lending, savings, remittances, and
networks, and fixed wireless a potential IPO, diversifying Globe’s
broadband, unlocking new revenue earnings base.
streams.
Increasing need for cloud services,
cybersecurity, and managed ICT
solutions offers Globe strong B2B
growth prospects.
THREATS
THREATS
THREATS
Smart continues to lead in coverage,
and DITO is gaining recognition in
affordability and quality, which may
pressure Globe’s pricing and market
share.
THREATS
Inflation and the peso’s volatility Smart continues to lead in coverage,
against the USD increase costs of and DITO is gaining recognition in
capex, loans, and imported affordability and quality, which may
equipment, affecting profitability. pressure Globe’s pricing and market
share.
THREATS
Inflation and the peso’s volatility Smart continues to lead in coverage,
against the USD increase costs of and DITO is gaining recognition in
capex, loans, and imported affordability and quality, which may
equipment, affecting profitability. pressure Globe’s pricing and market
share.
Data breaches, fintech fraud, and stricter
government policies (e.g., SIM registration law)
could harm operations and reputation,
especially for GCash.
PEST
ANALYSIS
GLOBE TELECOMMUNICATIONS
POLITICAL
• Government regulations on telecommunications and data
privacy laws.
• Public–private partnerships with the Philippine government
for ICT development.
• National broadband initiatives and infrastructure-sharing
policies.
• Political stability influences investor confidence and
expansion projects.
POLITICAL
• Government regulations on telecommunications and data
privacy laws.
• Public–private partnerships with the Philippine government
for ICT development.
• National broadband initiatives and infrastructure-sharing
policies.
• Political stability influences investor confidence and
expansion projects.
ECONOMIC
• Growing demand for mobile data and internet due to the
digital economy.
• Inflation and exchange rate fluctuations affect operating
costs.
• Competition with other telecom providers impacts pricing
strategies.
• Expanding opportunities through fintech and e-commerce
partnerships.
SOCIAL
• Rising internet and smartphone penetration in the
Philippines.
• Strong demand for affordable prepaid mobile services.
• Increased reliance on digital platforms for education, work,
and entertainment.
• Customer preference for fast, reliable, and affordable
connectivity.
SOCIAL
• Rising internet and smartphone penetration in the
Philippines.
• Strong demand for affordable prepaid mobile services.
• Increased reliance on digital platforms for education, work,
and entertainment.
• Customer preference for fast, reliable, and affordable
connectivity.
TECHNOLOGIC
• Adoption of 5G technology for faster internet speeds.
AL
• Expansion of fiber optic infrastructure nationwide.
• Growth in mobile applications, cloud computing, and
digital services.
• Investments in cybersecurity and digital payment systems.
THANK YOU
FOR
LISTENING!
