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CRM in Radisson

Radisson Hotels focuses on customer relationship management (CRM) to improve customer satisfaction. As a global hotel chain operating over 400 hotels, Radisson offers various loyalty programs and rewards customers through Club Carlson, Res Rewards and Look to Book. Radisson also collects feedback and guest history to enhance the wide range of hotel services and facilities provided to customers.

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Nitya Singh
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514 views8 pages

CRM in Radisson

Radisson Hotels focuses on customer relationship management (CRM) to improve customer satisfaction. As a global hotel chain operating over 400 hotels, Radisson offers various loyalty programs and rewards customers through Club Carlson, Res Rewards and Look to Book. Radisson also collects feedback and guest history to enhance the wide range of hotel services and facilities provided to customers.

Uploaded by

Nitya Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Customer Relationship Management In

Radisson Hotels

Click to edit Master subtitle style

Presented By: Nitya Bandana Singh Sujata Meena


4/7/12

CRM In Hospitality
Nature and extent of the services and facilities Developing and designing services that suit customer

preferences
Quality of service and Customer Satisfaction are the most

important factors

Major hotel chains have been wooing travellers for years

with CRM tools focused mainly on "loyalty" or rewards programs

4/7/12

CRM Activities In Hotels


Catering to Valuable Guests Better Customer Data Yields Benefits New Directions Online

4/7/12

Radisson Hotels
Radisson is a division of Carlson Hospitality Worldwide, a global

leader in hospitality services encompassing more than 1,530 hotel, resort, restaurant and cruise ship operations in 80 countries.
Radisson continues to expand its presence in key markets in the

America, Asia Pacific and Europe, the Middle East and Africa, reaching new markets and customers.
Radisson Hotels & Resorts, one of the world's leading, full-service

global hotel companies, operates, manages and franchises more than 400 hotels and resorts in 66 countries.

4/7/12

Services & Facilities


24-hour room service Express laundry/ dry cleaning Purified water supply Doctor-on-call Full-equipped Business Centre 24-hour fax/ telex facilities. Currency Exchange Travel assistance Car hire service 24-hour Coffee Shop Restaurants & Bars Luxurious Banquet Rooms Shopping arcade Fitness Centre Beauty shop

4/7/12

Different Reward Programmes Offered By Radisson Hotels To Its Customers/Guests

Club Carlson Res Rewards Look to Book

4/7/12

Other Facilities Provided


Maintain suggestion boxes at every touch point/point of

interaction with the customers.


Take feedback not only from external customers but also the

internal customers i.e., the employees. up.

Keep regular track of the sales data for further leads and follow Have Guest History programs

4/7/12

Thank You

4/7/12

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