STRATEGIC
MANAGEMEN
    T
    ACCOUNTIN
    G
 ORIGINS OF STRATEGIC
 MANAGEMENT ACCOUNTING?
Came in the 1980s, management accounting was
criticized for becoming too:
internally focused on operational issues and
Providing little help to managers making strategic
 decisions.
 SO WHAT IS STRATEGIC
 MANAGEMENT ACCOUNTING?
Introduced by the esteemed Kenneth Simmonds (1981, p.26),
who defined it as
The provision and analysis of management
 accounting data
About a business and its competitors,
For use in developing and monitoring business
 strategy.
“ Since then, there has been little agreement on
definition and techniques to include”
 SAICA TO THE RESCUE.
The CA as a professional accountant
provides:
 insights and impactful decisions
 Short, medium, and long term
strategic objectives, which culminate in
 the organization’s business model.
SO WHAT DO WE NEED TO
LEARN?
WHAT YOU HAVE DONE SO
FAR.-MDMC       Planning
   Costing           Decision
                                         and
                     Making
                                       control
 • Cost and cost   • CVP             • Budgeting
   behavior        • Relevant cost   • Standard
 • Process and     • Pricing and       costing
   Job order         profitability   • Performance
   costing         • Activity          evaluation
 • Joint and by      based           • Transfer
   product           costing (ABC)     Pricing
   costing         • Risk and
 • Activity          uncertainty
   based           • Capital
   costing (ABC)     Investment
 WHAT ARE WE GOING
 TO COVER?
1. How does SRMG fit in with MDMC
2. Value creation and the balanced
  scorecard
3. Supply chains and cost management
4. Pricing
       STRATEGY AND RISK MANAGEMENT
MDMC
                                      Finance
            Financial management
THE BUSINESS PROCESS
SUSTAINABILITY OF VALUE
CREATION
SUPPLY CHAIN
MANAGEMENT
Goal of supply chain management
1. Reduce the risks
Natural disasters, Terrorism, Theft, wars, bankruptcy,
 inefficiency, or demand fluctuations
2. Improve sustainability
Reducing greenhouse gas emissions,
Improving working conditions and
Adopting eco-friendly practices.
LIFE CYCLE
COSTING
LIFE CYCLE
COSTING
                       Charge a higher
       Might not       price initially     Not
       introduce    Reduce                 taking
       because of   theand   lose market
                        design             into
       lack of         share
                    phase                  account
       profit                              all costs
                                           incurred
 WHAT ARE WE GOING
 TO COVER?
1. Supply chains and life cycle
  costs
2. Application to some companies
3. Pricing
IGNORING LIFE CYCLE
COSTS
SUPPLY
CHAINS
  Application
 Should we go green?
1.              2.            3.
Generatio       Transmissio   Distributio
n               n
                              n
  Application
 What if we don’t change?
1.              2.            3.
Generatio       Transmissio   Distributio
n               n
                              n
PRICING
AND
PRICE
SETTING
FIRST FEW
CONSIDERATIONS
• Costs drive pricing
• Competition– price takers vs price setters
• Mix and elasticity
• Time horizon impacts costing which impacts pricing (I.e. long vs short run)
    Short run think relevant costing special order
    Short /long run unique (Cost plus) vs comparable (Target)
• Pricing policies: Price-skimming (insensitive, new products), Penetration
  pricing (gain rapid acceptance of the product), and product life cycle –
  Introductory (consider constraints), growth (discount), maturity (constant
  with special offers – think short run profits) and decline (CM)
PRICE SKIMMING
PRICE SKIMMING
PRICE PENETRATION
STRATEGY AT ITS BEST
THE END!