Maadi KPI’s
Total TGT List Overview
Specialty Tier 1 Tier 2 Tier 3 Total Customers
(HH,HM,MH) (HL,MM,ML,LH (LM,LL)
Customers ) Customers
No. Customers No. No.
AM Accounts 23 23
IM 15 36 4 55
GIT 4 3 3 10
General Surgery 1 2 3
Chest 2 1 3
General practice 2 3 5
ENT 4 7 1 12
cardiology 1 1 2
Others 23
Total PM List 28 53 9 90
Total KPI’s
Coverage Call Rate Days in Field
Month
AM PM AM PM Actual Target
Jan. 87 91 3 8.86 14 14
Feb. 100 98 3 9.05 19 19
Mar. 79 96 3 8.65 17 17
Apr.
May
Jun.
Visits Frequency Per Specialty & Tiers
Tier 1 Doctors(HH,HM,MH) Jan Feb Mar Apr May Jun
TGT of Visits 4 4 4
chest
Actual Done 3 4 4
TGT of Visits 8 8 8
ENT
Actual Done 7 8 8
TGT of Visits 8 8 8
GIT Actual Done 5 5 5
TGT of Visits 30 30 30
IM
Actual Done 20 30 25
Visits Frequency Per Specialty & Tiers
Tier 1 Doctors(HH,HM,MH) Jan Feb Mar Apr May Jun
TGT of Visits 2 2 2
General Surgery
Actual Done 2 2 2
TGT of Visits 4 4 4
General
practice Actual Done 3 4 3
TGT of Visits
Actual Done
TGT of Visits
Actual Done
Visits Frequency Per Specialty & Tiers
Tier 2 Doctors(HL,ML ,MM,LH) Jan Feb Mar Apr May Jun
TGT of Visits 6 6 6
GIT
Actual Done 4 6 4
TGT of Visits 71 71 71
IM
Actual Done 48 70 60
TGT of Visits 13 13 13
ENT
Actual Done 10 13 13
TGT of Visits 5 5 5
GP
Actual Done 2 4 3
Visits Frequency Per Specialty & Tiers
Tier 2 Doctors(HL,ML ,MM,LH) Jan Feb Mar Apr May Jun
TGT of Visits 4 4 4
General Surgery
Actual Done 3 4 4
TGT of Visits 2 2 2
cardiology
Actual Done 1 2 2
TGT of Visits 2 2 2
Chest
Actual Done 2 2 2
TGT of Visits
Actual Done
Tier 1 Uncovered Doctors in (Jan , Feb ,
Mar)
Doctor Name Sp. Segment Jan Visits Feb Visits Mar Visits Rationale for
coverage & Freq.
below standard
Dr. Ahmed eid git HH 0 1 1 معتذر
Dr. Ahmed mostafa IM HL 0 1 1 معتذر
Dr. Eslam shawky cardio HH 0 1 1 معتذر
Dr. Amr elmelgy IM HL 1 1 0 معتذر
Dr. Hosny elshish IM LL 1 0 0 هيتمسح
Dr. Peter GIT HH 0 0 0 هيتمسح
abdelmalak
Local , INT. SAM & Top service requests
Customers CRM Visits
Visits
Customer Name Months
Actual Target
Jan. 2 2
Ashraf ngm Feb. 2 2
Mar. 2 2
Jan. 2 2
Ahmed mohamed kamel Feb. 2 2
Mar. 2 2
Jan. 2 2
Eman saeed Feb. 2 2
Mar. 2 2
Local , INT. SAM & Top service requests Customers CRM Visits
Visits
Customer Name Months
Actual Target
Jan. 2 2
Mohamed gamel Feb. 2 2
Mar. 2 2
Jan.
Customer 5 Feb.
Mar.
Jan.
Customer 6 Feb.
Mar.
Sales Performance
Total Value Ach. YTD (Retail, Stores & Accounts)
173.9 K
17%
29.9 K
Total Sales Value Per Type YTD
Stores Sales Value
2444
4%
Retail Sales Value
17806
30%
Total
29904
50%
Accounts Sales Value
9654
16%
Total Sales Value Per Product
preto total sales value
26753
45%
Total
29904
50%
biorefamin
biorefamin 200total
550total sales
sales value
value
2285866
4% 1%
Performance Overview Retail (Units)
YTD
TGT Sales Ach.
2.7 K
0.3 K 0.3 K 0.3 K
0.0 K 0.0 K
pretoprazan biorefamin 200 biorefamin 550
Retail Sales Trend (from jan25)
124
120
pretoprazan
biorefamin 200
biorefamin 550
#REF!
#REF!
48
4
3 5
0 2 2
1
Jan-25 Feb-25 Mar-25
FOC Pharmacies Performance
Sales Vs FOC Units
1200
1000 1000 1000 1000 1000 1000
1000
800
600
400
200
100 100 100 100 100 100
10% 10% 10% 10% 10% 10%
0
P1 P2 P3 P4 P5 P6
Sales Units FOC Units %
Accounts Mapping &
Performance
Accounts Classification
Key Accounts
Open Accounts &
Contracts
Non UPA UPA
As Salam hospital Military maadi hospital Khalda
Andulsia hospital Rashed
Alaa ezzat Petroseif
Nile badrawy Account Name To Be filled In English Petroamir
North sina
Maadi electric
Accounts Performance
(Units)
Total Q1
Q1 TGT Ach % Q2 FCT
Sales
Pretoprazan 150 360 41
*Accounts Units
New AM accounts Penetration &
Opportunity
Account Name Product Opportunity Size of Actions &
Name Description Opportunity MKT Recourses
Required
Territory IMS
Performance
Territory IMS Trend (Units) MAT
(Elixir product VS Competitors)
IMS Analysis Defined MKT (MS YTD)
MS% YTD
29.0%
26.7%
18.3%
17.2%
9.6% 9.2%
Compet.1 Compet.2 Cpmpet.3 Elixir Brand Others National
Territory Pot. & Cont. IMS
Pot. Vs Cont.
18.3%
9.6%
Pot. Cont.
Promo Budget
Budget Investment Per Type & Sales Value for S1
2025
2, AV Show, 1000, 8%
3, RTD , 2000, 16% Total Region
8, Local SAM, 5000,
40%
Total Sales Value S1: 4,748,788 LE
Total S1 Budget :
4, Business Dinner, Total Consumed Budget S1: 120,000
1000, 8% LE
ROI % S1 : 3%
5, Conference Reg./
Acc., 1500, 12%
7, Special Request, 1000, 8%
6, INT. SAM, 1000, 8%
New Customers Engaged in
2025
Doctor Name Activity Done Budget Related ROI Per SKU
Consumed Pharmacies
Eman saeed 24/7 Elrayan hospital
Ahmed 19/4 Elfath hospital
Mohamed
Tracking Sheet YTD & Plan of
Activities
• Can preview from Tracking & Activities plan sheets. (ROI Sheet)
For Special Requests , Local – INT. SAM , Conferences
Competitors Major Activities &
Feedback
Main opportunities & Actions in
Coming Months:
• - Conduct regular visits with a focused call
• Expanding pharmacy coverage with
plan targeting high-potential doctors and
focus on Polyclinic pharmacies for
key pharmacies.
better accessibility and product flow.
• - Engaging new doctors with high • - Leverage company activities (like RTDs,
potential to generate fresh demand AVs, or voucher programs) to increase
and grow prescriptions. engagement and boost product awareness.
• - Targeting residents in ER and • - Follow up on performance of new
primary care to build early loyalty and accounts and ensure proper message
long-term support for Pretoprazan. delivery and product positioning.
