E-Wallet
Hitendra Bhandari- 114 I Mrunmayee Joshi- 105 I Shruti Jain- 75 I
E-Wallet
E-wallet is a digital wallet refers to an electronic
device or online service that allows an individual to
make electronic transactions.
Types of E-wallet
Semi
Closed Open
Closed
Significance of E-wallet
Free
Accessibilit
Transfers
y
Go
Organised Cashback
Cashles
s
Secured Efficient
Efficient
Convenience
‘STATE BANK BUDDY’ shall means mobile wallet service of bank
and include the service over the applications.
Launched on 18 August, 2015
SBI Buddy launched by Arun Jaitely
State Bank Buddy – Mobile Wallet
Available in 13 language
Freedom to send money to Anyone, pay bills, recharge mobile
DTH, flight & bus tickets.
Mobikwik is India’s most convenient mobile wallet & online payment
system for shopping, mobile recharge, DTH recharge, money
transfer & bill payment.
Bipin Preet Singh, Upasana Taku is founder of Mobikwik
Launched in 2009.
25 million users across country
Company’s Head Quarter in Gurgaon.
Parent one Mobikwik system private limited
Launched on August 2010.
Founder Kunal Shah
Head Quarter in Mumbai.
Present owner Snapdeal
Provides online facility to recharge any mobile phone
The amount paid by the user for recharge is returned in form
of shopping coupons of some of the top retailers in India, thereby
making the recharge virtually free.
Founder Vijay Sharma
Launched-2010
Owned by One97 communications
The company is headquartered in Noida
Paytm entered India's e-commerce market in 2014
Focuses on mobile and DTH recharge
It gradually provided recharging and bill payment of various
portals including electricity bills, gas bills, as well as telephone bills
& now Paytm Mall
Technology
Near Field Communication
QR Codes
Paying retailers with QR scanners
Paying retailers without QR scanners
Paying individuals (such as self-employed professionals)
Benefits of QR Code
No special equipment needed
Quick & Easy to use
More Convenience
Increased Safety
Payment Method
Market Place Model
Market Place Model
Revenue Generation of Paytm
Paytm Revenue Model can be divided into following
categories:
Marketplace (Paytm Mall) Paytm Wallet
Recharge Services Digital Gold
Bill Payments Paytm Bank
Payment Solutions
As of May 2017, Paytm has a valuation of ~ $7
Billion which includes a stake of one of the global leaders
of marketplace model, Alibaba.
Paytm Marketplace (Paytm Mall)
Over 120 mn
India first mobile
buyer
only market
place
Fees
&
commissions
Over 2 mn daily
transaction
90% prepaid
offers
Recharge Bill Payment Payment
Services • Govt. bill Solutions
• Prepaid payment • Paytm
recharges • Mobile Business
• Tv top ups Postpaid
• ETC tag for • Broad band
tolls • Gas
• Metro card • Telephone
• Electric bill
• Education
fees
Payment Digital gold Cross selling
Wallet • MMTC-PAMP (Banks)
• Semi closed • Gold delivery • Mutual funds
wallet • Gold • Insurance
• Specific trade(future • Loans
merchant aspect)
locations
• No cash
withdrawal
• Escrow
account
• Expenses
incurred
Marketing Strategy
Demonetisation
After Effects
Lose Continues
Challenges
CASH
Custom
er
Loyalty
Mass User
Market Experienc
Appeal e
Thank You
E-Wallet
E-Wallet
