Music in Latin America

Music in Latin America

Table of Contents
 Table of Contents
01 Global overview
Global revenue of the recorded music industry 1999-2023 02
Music industry revenue distribution worldwide 2023, by source 03
Global digital music revenue 2004-2023 04
Global recorded music revenue share 2020, by region 05
Global music industry revenue growth 2023, by region 06

02 Recorded music in Latin America

Change in recorded music revenue in Latin America 2016-2023 08
 Table of Contents
Distribution of recorded music industry revenue in Latin America 2021, by market 09
Change in recorded music revenue in selected markets in Latin America 2023 10

03 Music genres
Top music genres among internet users in Latin America 2021, by country 12
Top music genres among internet users in Brazil 2021 13
Preferred audio content by genre in Mexico 2024 14

04 Radio
Radio reach in Latin America 2019, by country 16
 Table of Contents
Colombia: most popular radio programs 2020, by type 17
Preferred radio content by genre in Brazil 2023 18
Leading radio broadcasts in Chile 2021, by genre 19
Top radio genres in Mexico 2023 20
Most popular digital radio brands in Latin America 2023, by active sessions 21

05 Streaming
Top music streaming platforms in selected countries Latin America 2021 23
Youtube users in Latin America and the Caribbean 2020, by country 24
 Table of Contents
Latin America: most viewed YouTube channels 2024 25
Latin America: leading YouTube channels 2024, by number of subscribers 26
YouTube: most liked music videos from Latin artists 2024 27
Spotify's premium subscribers in Latin America 2019-2024 28
Spotify's MAUs in Latin America 2016-2024 29

06 Podcasting
Penetration rate of music podcasts among internet users in Latin America 2021 31
Usage rate of podcasts in countries in Latin America 2021 32
Table of Contents
Most downloaded podcasts in Latin America 2024 33
Music in Latin America

Global overview
Global recorded music revenue from 1999 to
2023 (in billion U.S. dollars)
Global revenue of the recorded music industry 1999-2023
35

30 28.6
Revenue in billion U.S. dol-

26
25 22.2 23.8
20.92220.6 20.1
20 19.1
19.1
18.618 18.8
16.8 17.4
15.5 15.8
14.7
14.5
13.7
13.6
13.6
lars

15 13.51313.5

10

999 000 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023
1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Note(s): Worldwide; 1999 to 2023; Recorded and digital music sales, performance rights, synchronisation
Further information regarding this statistic can be found on page 35.
Source(s): IFPI; ID 272305

Global overview 2
Share of recorded music industry revenues
worldwide in 2023, by segment
Music industry revenue distribution worldwide 2023, by source
60% 48.9%
40%
18.5% 17.8%
20% 9.5%
Share of revenue

3.2% 2.2%
0%
s s al ts l n
m m c h ti a it o
ea ea si r ig g
r r y di i sa
st st Ph c e er on
io ed an h r
d t ot c h
au or rm d n
n p rf
o n Sy
it o sup P e s
a
- d
r ip Ad oa
bsc nl
w
Su D
o
Note(s): Worldwide; 2023
Further information regarding this statistic can be found on page 36.
Source(s): IFPI; ID 421012

Global overview 3
Global digital music revenue from 2004 to
2023 (in billion U.S. dollars)
Global digital music revenue 2004-2023
5.0
4.5 4.4 4.3
4.2
Revenues in billion U.S. dol-

3.9 4
4.0 3.7 3.7
3.5 3.4
3.2
3.0 2.7 2.6
2.5
2
lars

2.0 1.7
1.5
1.5 1.2 1.1
1 0.9 0.9
1.0
0.5 0.4
0.0

004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Note(s): Worldwide; 2005 to 2023; excluding streaming
Further information regarding this statistic can be found on page 37.
Source(s): IFPI; ID 263109

Global overview 4
Distribution of music publishing revenue
worldwide in 2020, by region
Global recorded music revenue share 2020, by region
Latin America 3.6% Australasia 2.3% Africa & Middle East 0.6%

U.S. &
Canada
Asia 23.9% 39.5%

Europe
30.1%

Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 38.
Source(s): IFPI; Universal Music; ID 1264789

Global overview 5
Music industry revenue growth worldwide in
2023, by region
Global music industry revenue growth 2023, by region
30%
24.7%
25%

20% 19.4%
Revenue growth

14.9% 14.4%
15%
10.8%
10% 8.9%
7.4%
5%

0%
Sub-Sa- Latin Asia North Australasia Europe United
haran America Africa and States and
Africa Middle Canada
East
Note(s): Worldwide; 2021 to 2023
Further information regarding this statistic can be found on page 39.
Source(s): IFPI; ID 1275019

Global overview 6
Music in Latin America

Recorded music in Latin

America
Change in recorded music revenue in Latin
America from 2016 to 2023
Change in recorded music revenue in Latin America 2016-2023
35%
31.2%
30%
25.9%
Annual growth rate

25%

20% 18.9% 19.4%

17.3%
15.9%
15%
12%
10% 8%

5%

0%
2016 2017 2018 2019 2020 2021 2022 2023
Note(s): LAC; 2016 to 2023
Further information regarding this statistic can be found on page 40.
Source(s): IFPI; Bundesverband Musikindustrie; ID 1001955

Recorded music in Latin America 8

Distribution of recorded music industry revenue
in Latin America in 2021, by market
Distribution of recorded music industry revenue in Latin America 2021, by market

Others*
33.5%

Brazil & Mex-

ico 66.5%

Note(s): LAC; 2021

Further information regarding this statistic can be found on page 41.
Source(s): IFPI; Statista; ID 297775

Recorded music in Latin America 9

Change in recorded music revenue in selected
markets in Latin America in 2023
Change in recorded music revenue in selected markets in Latin America 2023
20% 19.4%
18.2%
18%
16%
Annual growth rate

14% 13.4%
12%
10%
8%
6%
4%
2%
0%
Brazil Mexico Latin America
Note(s): LAC; 2023
Further information regarding this statistic can be found on page 42.
Source(s): IFPI; Bundesverband Musikindustrie; ID 1002030

Recorded music in Latin America 10

Music in Latin America

Music genres
Leading music genres among internet users in
selected countries in Latin America as of January 2021
Top music genres among internet users in Latin America 2021, by country
Latin Pop Rock Classical Electronic
Bolivia 46% 28% 27% 30% 19%
Brazil 12% 27% 21% 15% 15%
Chile 44% 35% 31% 19% 21%
Costa Rica 41% 30% 27% 22% 19%
Ecuador 43% 24% 21% 21% 18%
El Salvador 35% 30% 21% 29% 21%
Guatemala 35% 29% 23% 27% 24%
Mexico 35% 39% 31% 19% 20%
Panama 44% 25% 14% 18% 15%
Paraguay 35% 22% 17% 21% 20%

Note(s): LAC; January 1 to 15, 2021; 18 years and older; 12,000 respondents
Further information regarding this statistic can be found on page 43.
Source(s): Brandwatch; Cisneros Interactive; ID 1290857

Music genres 12
Most popular music genres among internet
users in Brazil as of May 2021
Top music genres among internet users in Brazil 2021
Share of respondents
0% 10% 20% 30% 40%
Sertanejo 43%
34%
Religious/gospel/Christian 31%
28%
Samba/pagode 24%
23%
Forró/piseiro/arrocha 21%
20%
Brazilian rock (incl. indie, metal, hard, punk etc.) 19%
15%
Note(s):May 14 to 17, 2021; 16 years and older; 1,500 respondents
Further information regarding this statistic can be found on page 44.
Source(s): POPline; Globo; ID 966242

Music genres 13
Preferred audio content by genre in Mexico as
of March 2024
Preferred audio content by genre in Mexico 2024
Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Pop / adult contemporary music 45%
44%
Urban music (hip hop, R&B, etc.) 39%
37%
World music 33%
32%
Comedy 23%
23%
Documentary 18%
18%
Sports 15%
13%
Country music 11%
7%
Religious 4%
Note(s): Mexico; April 2023 to March 2024; 18-64 years; 479 respondents; respondents who listen to the radio or digital music content
Further information regarding this statistic can be found on page 45.
Source(s): Statista Consumer Insights; ID 1292010

Music genres 14
Music in Latin America

Radio
Radio reach in selected countries in Latin
America in 2019
Radio reach in Latin America 2019, by country
63.7%
61%
60%

50%
42.6% 42.3%
Penetration rate

41.5%
39.3%
40%
29.8%
30%

20%

10%

0%
Colombia Brazil** Chile Peru Ecuador Argentina Mexico
Note(s): LAC; January to December 2019; 69,429*; survey conducted in major markets within each country
Further information regarding this statistic can be found on page 46.
Source(s): Kantar Ibope Media; Grupo de Mídia São Paulo; ID 275980

Radio 16
Most popular radio programs in Colombia as of
September 2020, by type
Colombia: most popular radio programs 2020, by type
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Music 87.2%
News 57.5%
Opinion / Interviews 31.9%
Sports 20.1%
Religious 15.2%
Culture 12.6%
Health 9.5%
Comedy 8.3%
Entertainment 7.2%
Children 3.3%
Other 1%
Note(s):August and September 2020; 12 years and older; 16,459 radio listeners; Only among the population of capital cities of municipal districts; people who have consumed radio in the week prior to the data
collection
Further information regarding this statistic can be found on page 47.
Source(s): DANE (Colombia); ID 828169

Radio 17
Preferred radio content by genre in Brazil as of
December 2023
Preferred radio content by genre in Brazil 2023
Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
News / talk 42%
38%
Rock / alternative / indie music 36%
32%
Sports 32%
25%
Religious 25%
22%
Comedy 21%
20%
Traffic 20%
18%
World music 18%
17%
Jazz and blues 16%
Note(s): Brazil; January to December 2023; 18-64 years; 994 respondents; respondents who listen to the radio (Media & digital media, Video games)
Further information regarding this statistic can be found on page 48.
Source(s): Statista Consumer Insights; ID 1226629

Radio 18
Distribution of radio broadcasts in Chile in
2021, by genre
Leading radio broadcasts in Chile 2021, by genre
Share of radio broadcasts
0% 10% 20% 30% 40% 50% 60%
Music 56.2%
News & information 9.4%
Advertising 7.4%
Religious 7%
Public service 4.2%
Arts & culture 3.7%
Other recreational 3.4%
Educational 3.3%
Sports 2.3%
Unclassified 1.5%
Science & technology 1.5%
Note(s): Chile; 2021
Further information regarding this statistic can be found on page 49.
Source(s): INE Chile; Consejo Nacional de la Cultura y las Artes Chile; ID 1292738

Radio 19
Leading radio program genres in Mexico as of
April 2023
Top radio genres in Mexico 2023
83%
80%
60%
44%
Share of respondents

40%
20% 13% 9% 6% 5% 4% 4% 2% 2%
0%

Note(s): Mexico; March 20 to April 28, 2023; 7 years and older; 2,988 respondents; among respondents who listen to the radio
Further information regarding this statistic can be found on page 50.
Source(s): Instituto Federal de Telecomunicaciones (Mexico); PQR Planning Quant; ID 748088

Radio 20
Leading digital radio brands in Latin America in
January 2023, by average active sessions (in 1,000s)
Most popular digital radio brands in Latin America 2023, by active sessions
Number of average active sessions in thousands
0 20 40 60 80 100 120
Prisa Radio (Spain & Latin American countries) 98.82
Grupo Acir (Mexico) 38.8
Brand (country)

Radio Mitre SA (Argentina) 30.81

Organización Radial Olímpica (Colombia) 28.4
CRP Radios (Peru) 23.37
Grupo Radio Centro (Mexico) 16.69
Grupo JBFM (Brazil) 15.81
Grupo Bandeirantes (Brazil) 12.33
Grupo BluRadio (Colombia) 11.69
Grupo Alpha Media (Argentina) 11.02
Note(s): Spain, LAC; January 2023; from 6:00 am to 7:00 pm, from Monday to Friday
Further information regarding this statistic can be found on page 51.
Source(s): Triton Digital; ID 713863

Radio 21
Music in Latin America

Streaming
Leading music streaming platforms in selected
countries in Latin America as of January 2021
Top music streaming platforms in selected countries Latin America 2021
YouTube Spotify Google Play Apple Music Deezer
Music
Bolivia 66% 22% 14% 8% 5%
Brazil 63% 23% 11% 5% 9%
Chile 67% 46% 6% 5% 3%
Costa Rica 66% 33% 13% 5% 2%
Ecuador 74% 24% 12% 8% 3%
El Salvador 69% 27% 10% 7% 6%
Guatemala 62% 29% 12% 6% 11%
Mexico 68% 35% 14% 7% 6%
Panama 75% 28% 13% 7% 2%

Note(s): LAC; January 1 to 15, 2021; 18 years and older; 12,000 respondents
Further information regarding this statistic can be found on page 52.
Source(s): Brandwatch; Cisneros Interactive; ID 1291284

Streaming 23
Ranking of the number of Youtube users in Latin
America by country 2020 (in millions)
Youtube users in Latin America and the Caribbean 2020, by country
Number of users in millions
0 20 40 60 80 100 120 140 160
Brazil 145.4
61.21
Argentina 33.43
32.42
Peru 18.19
15.32
Ecuador 10.84
7.08
Guatemala 5.39
5.36
Costa Rica 3.42
3.28
Paraguay 3.28
2.77
Panama 2.6
Note(s): Argentina; 2019; All values are estimates.
Further information regarding this statistic can be found on page 53.
Source(s): Statista; ID 1169298

Streaming 24
YouTube channels in Latin America and the Caribbean with the
highest number of video views as of June 2024 (in billions)
Latin America: most viewed YouTube channels 2024
Number of views in billions
0 10 20 30 40 50 60 70
YouTube channel (country)

El Reino Infantil (Argentina) 60.77

Canal KondZilla (Brazil) 38.33

Galinha Pintadinha (Brazil) 32.4

La Granja de Zenón (Argentina) 31.32

GR6 Explode (Brazil) 28.25

Maria Clara & JP (Brazil) 27.84

Note(s): LAC; June 2024

Further information regarding this statistic can be found on page 54.
Source(s): Social Blade; ID 1220583

Streaming 25
Most popular YouTube channels in Latin America as of
June 2024, by number of subscribers (in millions)
Latin America: leading YouTube channels 2024, by number of subscribers
80 67.2 64.6
Number of subscribers in mil-

60 52 50.2 49.9 47.5

40
20
0
lions

YouTube channel (country)

Note(s):June 2024
Further information regarding this statistic can be found on page 55.
Source(s): Social Blade; ID 1220629

Streaming 26
Most liked YouTube music videos from Latin
American artists as of June 2024 (in millions)
YouTube: most liked music videos from Latin artists 2024
Number of likes in millions
0 10 20 30 40 50 60
Luis Fonsi - Despacito ft. Daddy Yankee 53.4
22.66
DJ Snake - Taki Taki ft. Selena Gomez, Ozuna, Cardi B 19.7
18.83
J Balvin, Willy William - Mi Gente (Official Video) 18.22
14.82
Daddy Yankee & Snow - Con Calma (Video Oficial) 13.92
13.55
SHAKIRA || BZRP Music Sessions #53 11.58
11.08
Shakira - Chantaje (Official Video) ft. Maluma 10.97
10.95
Cardi B, Bad Bunny & J Balvin - I Like It [Official Music Video] 10.76
10.5
Luis Fonsi, Demi Lovato - Échame La Culpa (Video Oficial) 10.35
Note(s):June 26, 2024; Includes only music videos on official channels
Further information regarding this statistic can be found on page 56.
Source(s): YouTube; Kworb.net; ID 1031580

Streaming 27
Number of Spotify premium subscribers in Latin America from
1st quarter 2019 to 1st quarter 2024 (in millions)
Spotify's premium subscribers in Latin America 2019-2024
60
52.58
51.92
50 47.46
46.2
44.1
43.05
40.95
Subscribers in millions

39.48
38.22
40 36
32.55 33 34.4
30.24 31.6
28.98
30 27.3
24.8
20 21.622.6
20

10

019 019 019 019 020 020 020 020 021 021 021 021 022 022 022 022 023 023 023 023 024
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1
Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q
Note(s): LAC; Q1 2019 to Q1 2024
Further information regarding this statistic can be found on page 57.
Source(s): Spotify; Statista; ID 813888

Streaming 28
Number of Spotify monthly active users (MAUs) in Latin
America from 1st quarter 2016 to 1st quarter 2024 (in millions)
Spotify's MAUs in Latin America 2016-2024
160
140
Monthly active users in mil-

120
100
80
lions

60
40
20
0
16 16 17 17 8* 18 19 19 20 20 21 21 22 22 23 23 24
20 20 20 20 201 20 20 20 20 20 20 20 20 20 20 20 20
1 3 1 3 3 1 3 1 3 1 3 1 3 1 3 1
Q Q Q Q Q1 Q Q Q Q Q Q Q Q Q Q Q Q
Note(s):Q1 2016 to Q1 2024
Further information regarding this statistic can be found on page 58.
Source(s): Spotify; Statista; ID 813870

Streaming 29
Music in Latin America

Podcasting
Percentage of podcast consumers who listened to musical
podcasts in selected countries in Latin America as of January 2021
Penetration rate of music podcasts among internet users in Latin America 2021
Share of respondents
0% 10% 20% 30% 40% 50% 60%
Paraguay 67%
Costa Rica 66%
Ecuador 65%
El Salvador 57%
Mexico 57%
Guatemala 54%
Puerto Rico* 51%
Chile 49%
Bolivia 42%
Peru 41%
Panama 41%
Brazil 40%
Note(s): LAC; January 1 to 15, 2021; 18 years and older; 12,000 respondents
Further information regarding this statistic can be found on page 59.
Source(s): Brandwatch; Cisneros Interactive; ID 1291475

Podcasting 31
Percentage of internet users who listened to podcasts
in selected countries in Latin America in July 2021
Usage rate of podcasts in countries in Latin America 2021
30%
25.8%
25% 24.5%

19.2%
Penetration rate

20%

15%

10%

5%

0%
Mexico Brazil Argentina
Note(s): Argentina, Brazil, Mexico, LAC; July 2021; internet users of any age who listened to a podcast via digital stream or direct download on any device at least once per month
Further information regarding this statistic can be found on page 60.
Source(s): eMarketer; Expert(s) (Matteo Ceurvels); ID 1272210

Podcasting 32
Most downloaded podcasts in Latin America between January
1, 2024 and January 28, 2024 (in 1,000 downloads per week)
Most downloaded podcasts in Latin America 2024
Number of downloads per week in thousands
0 100 200 300 400 500 600 700 800 900
LOS40 MX – La Corneta (Prisa Radio) 788.44
Podcast title (network)

422.3
Mais Recentes (Radios Grupo Globo) 357.08
342.56
Panda Show - Sin Censura (SiriusXM Podcast
341.18
Network))
309.63
Modus Operandi (Grupo Globo) 271.43
242.38
La Corneta Extendida (Wondery) 219.26
208.27
Note(s): LAC; January 1 to January 28, 2024
Further information regarding this statistic can be found on page 61.
Source(s): Triton Digital; ID 1133819

Podcasting 33
Music in Latin America

References
Global recorded music revenue from 1999 to
2023 (in billion U.S. dollars)
Global revenue of the recorded music industry 1999-2023
Description
Source and methodology information
Source(s) IFPI In 2023, the total revenue of the recorded music industry
amounted to 28.6 billion U.S. dollars. Global streaming revenues
Conducted by IFPI reached 19.3 billion U.S. dollars in the same year. Overall,
Survey period 1999 to 2023 recorded music increased by 10 percent, representing a steady
growth rate compared to the previous year.
Region(s) Worldwide Music streaming – the motor of the industry
Data on the revenue generated by the different segments of the
Number of n.a.
music industry worldwide show that music streaming is
respondents
responsible for by far the biggest share in the industry in recent
Age group n.a. years. The streaming revenue has been growing year by year
since the late 2000s and early 2010s and overtook the revenue
Special Recorded and digital music sales,
from physical sales as of 2017. While two thirds of the global
characteristics performance rights, synchronisation
music revenue in 2023 came from streaming, making it
Published by IFPI undoubtedly the backbone of the industry, the physical segment
recorded a higher growth rate than streaming compared to the
Publication date March 2024
year before. This is based on a resurging interest in CD and vinyl
Original source IFPI Global Music Report 2024, page 11 purchases.
Smaller regional markets are catching up
Website URL visit the website
While the global music market rose by around 10 percent in
Notes: n.a. 2023, this growth rate varied significantly when broken down
regionally . Whereas growth in the two biggest regional music
markets, North America and Europe, remained in single digits,
Back to statistic
the music markets in Africa, Latin America, and Asia grew at a
fairly higher rate. Sub-Saharan Africa showed the fastest regional
growth, at almost 25 percent. At country level, China recorded
References
the highest growth rate within the global top 10 markets, at 35
Share of recorded music industry revenues
worldwide in 2023, by segment
Music industry revenue distribution worldwide 2023, by source
Description
Source and methodology information
Source(s) IFPI In 2023, streaming accounted for 67.3 percent of total global
recorded music revenue, of which 48.9 percent was attributed to
Conducted by IFPI subscription audio streams and 18.5 percent to ad-supported
Survey period 2023 streams. Meanwhile, the physical music segment's contribution
to the total figure of 28.6 billion U.S. dollars stood at 17.8
Region(s) Worldwide percent, and performance rights at 9.5 percent.
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by IFPI
Publication date March 2024
Original source globalmusicreport.ifpi.org/
Website URL visit the website
Notes: n.a.

Back to statistic

References 36
Global digital music revenue from 2004 to
2023 (in billion U.S. dollars)
Global digital music revenue 2004-2023
Description
Source and methodology information
Source(s) IFPI In 2023, global music revenue generated by digital music and
downloads remained unchanged compared to the previous year,
Conducted by IFPI at the level of 0.9 billion U.S. dollars. It was the lowest figure
Survey period 2005 to 2023 reported since 2005.

Region(s) Worldwide
Number of n.a.
Music streaming is still in the lead
respondents
Age group n.a.
Special excluding streaming
The music industry has undergone fundamental changes due to
characteristics
the shifts in consumer demand and behavior. In 2022, global
Published by IFPI recorded music revenue hit an all-time high of around 28 billion
U.S. dollars, and while this figure was partially fueled by the
Publication date March 2024
revival of the live music sector, the top driver of growth was
Original source Global Music Report 2024, page 11 streaming. Music streaming accounted for an estimated 67
percent of industry revenues in 2023, whereas digital downloads
Website URL visit the website
contributed less than five percent to the annual total. Audiences
Notes: n.a. have come to prefer access models over ownership in recent
years, which is no surprise considering the extensive range of
titles available for a set rate on platforms like Spotify.
Back to statistic

References
Best-selling titles 37
Distribution of music publishing revenue
worldwide in 2020, by region
Global recorded music revenue share 2020, by region
Description
Source and methodology information
Source(s) IFPI; Universal Music In 2020, the global music publishing revenue was mostly
generated in North America. The second largest market was
Conducted by IFPI Europe, followed by Asia. The smallest market in terms of
Survey period 2020 revenue was Africa and the Middle East.

Region(s) Worldwide
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Universal Music
Publication date September 2021
Original source Universal Music Group,Admission to listing
and trading of all ordinary shares on
Euronext Amsterdam, page 82
Website URL visit the website
Notes: n.a.
Back to statistic

References 38
Music industry revenue growth worldwide in
2023, by region
Global music industry revenue growth 2023, by region
Description
Source and methodology information
Source(s) IFPI In 2023, recorded music revenues in Sub-Saharan Africa grew by
almost 25 percent, making this the fastest growing region among
Conducted by IFPI the seven taken into consideration in an annual report. The
Survey period 2021 to 2023 second fastest growing region in terms of revenue was Latin
America, with growth of nearly 20 percent. The revenue growth
Region(s) Worldwide was smallest in Europe as well as the United States and Canada,
the only regions where it stayed in single digits.
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by IFPI
Publication date March 2024
Original source globalmusicreport.ifpi.org
Website URL visit the website
Notes: n.a.

Back to statistic

References 39
Change in recorded music revenue in Latin
America from 2016 to 2023
Change in recorded music revenue in Latin America 2016-2023
Description
Source and methodology information
Source(s) IFPI; Bundesverband Musikindustrie In 2023, Latin America's recorded music revenue increased by
19.4 percent after having experienced a growth rate above 25
Conducted by IFPI percent in the previous year. At the same time, the global
Survey period 2016 to 2023 recorded music revenue grew by nine percent.

Region(s) LAC
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Bundesverband Musikindustrie
Publication date March 2024
Original source Global Music Report 2024, page 15
Website URL visit the website
Notes: Data prior to 2023 was retrieved from
earlier releases.
Back to statistic

References 40
Distribution of recorded music industry revenue
in Latin America in 2021, by market
Distribution of recorded music industry revenue in Latin America 2021, by market
Description
Source and methodology information
Source(s) IFPI; Statista In 2021, Brazil and Mexico combined accounted for about two-
thirds of Latin America's recorded music revenue, while the other
Conducted by IFPI; Statista markets across the region accounted for the remaining third.
Survey period 2021 Brazil's recorded music revenue growth rate stood above the
Latin American average that year.
Region(s) LAC
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Statista
Publication date March 2022
Original source Global Music Report 2022, page 15
Website URL visit the website
Notes: * Statista calculated the figure based on
the source's data.
Back to statistic

References 41
Change in recorded music revenue in selected
markets in Latin America in 2023
Change in recorded music revenue in selected markets in Latin America 2023
Description
Source and methodology information
Source(s) IFPI; Bundesverband Musikindustrie In 2023, Mexico's recorded music revenue increased by nearly
28 percent, while Brazil's rose 18.2 percent. Latin America's
Conducted by IFPI recorded music revenue average growth rate stood slightly
Survey period 2023 above 19 percent that year.

Region(s) LAC
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Bundesverband Musikindustrie
Publication date March 2024
Original source Global Music Report 2024, page 8
Website URL visit the website
Notes: n.a.

Back to statistic

References 42
Leading music genres among internet users in
selected countries in Latin America as of January 2021
Top music genres among internet users in Latin America 2021, by country
Description
Source and methodology information
Source(s) Brandwatch; Cisneros Interactive During an online survey conducted in 12 Latin American
countries at the beginning of 2021, over one-third of respondents
Conducted by Brandwatch; Cisneros Interactive in most markets included Latin music among their favorite music
Survey period January 1 to 15, 2021 genres. The exception was Brazil – the only Portuguese-speaking
country in the region – where Latin music was the least popular
Region(s) LAC of the five genres listed. In Mexico, pop music ranked first,
mentioned by almost four out of ten responding internet users. In
Number of 12,000
2020, Brazil and Mexico altogether accounted for two-thirds of
respondents
the music industry revenue in Latin America .
Age group 18 years and older
Special n.a.
characteristics
Published by Cisneros Interactive
Publication date September 2021
Original source Estudio sobre el consumo del audio digital
en Puerto Rico 2021, 6:00
Website URL visit the website
Notes: * Puerto Rico was included despite being
an unincorporated territory of the United
States. The study surveyed 1,000 internet Back to statistic
users in each country. Part of the data was
retrieved from other releases: Bolivia,
17:00 Brazil, page 7 Chile, page 7 Costa References 43
Most popular music genres among internet
users in Brazil as of May 2021
Top music genres among internet users in Brazil 2021
Description
Source and methodology information
Source(s) POPline; Globo As of May 2021, around 43 percent of internet users surveyed in
Brazil said sertanejo – Brazil's equivalent to country music – was
Conducted by Globo one of their favorite music genres. Approximately 28 percent of
Survey period May 14 to 17, 2021 respondents mentioned Brazilian popular music, abbreviated in
Portuguese as MPB. In 2021, the penetration rate of music
Region(s) Brazil streaming among internet users in Brazil stood at 73 percent.
Number of 1,500
respondents
Age group 16 years and older
Special n.a.
characteristics
Published by POPline
Publication date December 2021
Original source portalpopline.com.br
Website URL visit the website
Notes: This question was phrased by the source as
follows: "What is your favorite music
genre?" Multiple answers were possible.
Back to statistic

References 44
Preferred audio content by genre in Mexico as
of March 2024
Preferred audio content by genre in Mexico 2024
Description
Source and methodology information
Source(s) Statista Consumer Insights "Pop / adult contemporary music" and "Rock / alternative / indie
music" are the top two answers among Mexican consumers in
Conducted by Statista our survey on the subject of "Preferred audio content by genre".
Survey period April 2023 to March 2024 Find this and more survey data on preferred digital audio by
genre in Mexico in our Consumer Insights tool . Filter by
Region(s) Mexico countless demographics, drill down to your own, hand-tailored
target audience, and compare results across countries
Number of 479
worldwide.
respondents
Age group 18-64 years
Special respondents who listen to the radio or
characteristics digital music content
Published by Statista
Publication date May 2024
Original source Consumer Insights Global survey
Website URL visit the website
Notes: Multiple answers were possible. During the
survey, the question was phrased as
follows: "In general, which of the following
genres and shows do you listen to via Back to statistic
digital music services or the radio?" If you
need more information, you can have a
look at the Consumer Insights Methodology References 45
Radio reach in selected countries in Latin
America in 2019
Radio reach in Latin America 2019, by country
Description
Source and methodology information
Source(s) Kantar Ibope Media; Grupo de Mídia São In 2019, around 63.7 percent of people interviewed in Colombia
Paulo said they listened to the radio. In Mexico, radio reach stood
below 30 percent. In May 2021, Prisa Radio had the highest
Conducted by Kantar Ibope Media average number of active sessions among digital radio brands in
Survey period January to December 2019 Latin America .

Region(s) LAC
Number of 69,429*
respondents
Age group n.a.
Special survey conducted in major markets within
characteristics each country
Published by Grupo de Mídia São Paulo
Publication date September 2021
Original source Mídia Dados 2021, pages 198, 296, 299,
302, 307, 312, and 319
Website URL visit the website
Notes: * Number of respondents per country:
Argentina = 10,114 Brazil = 23,808 Chile = Back to statistic
3,527 Colombia = 6,643 Ecuador = 9,000
Mexico = 12,337 Peru = 4,000 ** Brazil
was the only country where respondents References 46
Most popular radio programs in Colombia as of
September 2020, by type
Colombia: most popular radio programs 2020, by type
Description
Source and methodology information
Source(s) DANE (Colombia) In 2020, around 87.2 percent of radio listeners surveyed in
Colombia stated that they had consumed music radio shows in
Conducted by DANE (Colombia) the week preceding the data collection. Approximately 57.5
Survey period August and September 2020 percent of respondents said they had listened to news programs
on the radio. Furthermore, over 89 percent of respondents said
Region(s) Colombia they listened to commercial radio stations in Colombia .
Number of 16,459 radio listeners
respondents
Age group 12 years and older
Special Only among the population of capital cities
characteristics of municipal districts; people who have
consumed radio in the week prior to the
data collection
Published by DANE (Colombia)
Publication date December 2020
Original source dane.gov.co
Website URL visit the website
Notes: Multiple answers were possible.
Back to statistic

References 47
Preferred radio content by genre in Brazil as of
December 2023
Preferred radio content by genre in Brazil 2023
Description
Source and methodology information
Source(s) Statista Consumer Insights "News / talk" and "Pop / adult contemporary music" are the top
two answers among Brazilian consumers in our survey on the
Conducted by Statista subject of "Preferred radio content by genre". Find this and more
Survey period January to December 2023 survey data on preferred radio content by genre in Brazil in our
Consumer Insights tool . Filter by countless demographics, drill
Region(s) Brazil down to your own, hand-tailored target audience, and compare
results across countries worldwide.
Number of 994
respondents
Age group 18-64 years
Special respondents who listen to the radio (Media
characteristics & digital media, Video games)
Published by Statista
Publication date February 2024
Original source Consumer Insights Global survey
Website URL visit the website
Notes: Multiple answers were possible. During the
survey, the question was phrased as
follows: "In general, which of the following
genres and shows do you listen to on the Back to statistic
radio?"

References 48
Distribution of radio broadcasts in Chile in
2021, by genre
Leading radio broadcasts in Chile 2021, by genre
Description
Source and methodology information
Source(s) INE Chile; Consejo Nacional de la Cultura y Throughout 2021, music accounted for 56.2 percent of all radio
las Artes Chile broadcasts in Chile. News and advertising followed, with shares
of 9.4 and 7.4 percent, respectively. Between 2017 and 2020, the
Conducted by INE Chile ad revenue of radio broadcasters in Chile declined by over 60
Survey period 2021 percent, only to grow by 115 percent in the following year.

Region(s) Chile
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Consejo Nacional de la Cultura y las Artes
Chile
Publication date January 2023
Original source observatorio.cultura.gob.cl
Website URL visit the website
Notes: Numbers have been rounded.
Back to statistic

References 49
Leading radio program genres in Mexico as of
April 2023
Top radio genres in Mexico 2023
Description
Source and methodology information
Source(s) Instituto Federal de Telecomunicaciones As of April 2023, around 83 percent of radio listeners surveyed in
(Mexico); PQR Planning Quant Mexico said they listened to music radio programs.
Approximately 44 percent of respondents stated that they
Conducted by PQR Planning Quant listened to the news. Furthermore, almost three-fourths of
Survey period March 20 to April 28, 2023 Mexican listeners consumed only FM radio stations .

Region(s) Mexico
Number of 2,988
respondents
Age group 7 years and older
Special among respondents who listen to the radio
characteristics
Published by Instituto Federal de Telecomunicaciones
(Mexico)
Publication date December 2023
Original source Encuesta Nacional de Consumo de
Contenidos Audiovisuales 2023, page 31
Website URL visit the website
Notes: Multiple answers were possible. Back to statistic

References 50
Leading digital radio brands in Latin America in
January 2023, by average active sessions (in 1,000s)
Most popular digital radio brands in Latin America 2023, by active sessions
Description
Source and methodology information
Source(s) Triton Digital In January 2023, Madrid-based Prisa Radio was the leading digital
radio brand in Latin America, with over 98 thousand average
Conducted by Triton Digital active sessions (AAS) across the region and Spain. That was more
Survey period January 2023 than the second, third, and fourth-placed brands combined.
Grupo Acir (from Mexico), Radio Mitre SA (Argentina), and
Region(s) Spain, LAC Organización Radial Olímpica (Colombia) had little more than 38
thousand, 30 thousand, and 28 thousand AAS, respectively.
Number of n.a.
respondents
Age group n.a.
Special from 6:00 am to 7:00 pm, from Monday to
characteristics Friday
Published by Triton Digital
Publication date February 2023
Original source Triton Digital's Streaming Metrics Monthly
Ranker – Enero de 2023, page 9
Website URL visit the website
Notes: The source defines an average active
session (AAS) as total listening hours
divided by hours in the reported period. Back to statistic
Total listening hours are defined as the
total number of hours that the
station/publisher has streamed during References 51
Leading music streaming platforms in selected
countries in Latin America as of January 2021
Top music streaming platforms in selected countries Latin America 2021
Description
Source and methodology information
Source(s) Brandwatch; Cisneros Interactive According to an online survey fielded in 12 Latin American
countries in early 2021, YouTube and Spotify were the most used
Conducted by Brandwatch; Cisneros Interactive music streaming services. There were more than 357 million
Survey period January 1 to 15, 2021 YouTube users in Latin America in 2020. In the second quarter of
2021, the region was home to over 85 million Spotify monthly
Region(s) LAC active users (MAUs) .
Number of 12,000
respondents
Age group 18 years and older
Special n.a.
characteristics
Published by Cisneros Interactive
Publication date September 2021
Original source Estudio sobre el consumo del audio digital
en Panamá 2021, 10:00
Website URL visit the website
Notes: * Puerto Rico was included despite being
an unincorporated territory of the United
States. The study surveyed 1,000 internet Back to statistic
users in each country. Part of the data was
retrieved from other releases: Bolivia,
17:00 Brazil, page 7 Chile, page 7 Costa References 52
Ranking of the number of Youtube users in Latin
America by country 2020 (in millions)
Youtube users in Latin America and the Caribbean 2020, by country
Description
Source and methodology information
Source(s) Statista This statistic shows a ranking of the estimated number of
Youtube users in 2020 in Latin America and the Caribbean,
Conducted by Statista differentiated by country. The user numbers have been estimated
Survey period 2019 by taking into account company filings or press material,
secondary research, app downloads and traffic data. They refer
Region(s) Argentina to the average monthly active users over the period. The shown
data are an excerpt of Statista's Key Market Indicators (KMI). The
Number of n.a.
KMI are a collection of primary and secondary indicators on the
respondents
macro-economic, demographic and technological environment in
Age group n.a. more than 150 countries and regions worldwide. All input data
are sourced from international institutions, national statistical
Special All values are estimates.
offices, and trade associations. All data has been are processed
characteristics
to generate comparable datasets (see supplementary notes
Published by Statista under details for more information).
Publication date May 2021
Original source Key Market Indicators
Website URL visit the website
Notes: The shown forecasts represent a blend of
multiple input datasets from both internal
(primary) and external (secondary)
sources. Whereas primary data are Back to statistic
generated via Statista's own surveys like
the Global Consumer Survey , secondary
input datasets are mostly sourced from References 53
YouTube channels in Latin America and the Caribbean with the
highest number of video views as of June 2024 (in billions)
Latin America: most viewed YouTube channels 2024
Description
Source and methodology information
Source(s) Social Blade As of June 2024, the most viewed YouTube channel in Latin
America was El Reino Infantil, from Argentina, with more than
Conducted by Social Blade 60.77 billion video views. Brazilian channels Canal KondZilla,
Survey period June 2024 Galinha Pintadinha, GR6 Explode, and Maria Clara & JP
ranked second, third, fifth, and sixth in the region, with around
Region(s) LAC 38.33 billion, 32.4 billion, 28.25 billion, and 27.84 billion views,
respectively. Meanwhile, Argentinian channel La Granja de Zenón
Number of n.a.
ranked fourth, with 31.32 billion views.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Social Blade
Publication date June 2024
Original source socialblade.com
Website URL visit the website
Notes: The source does not specify the date of
publication. The release date given is the
date of access. Figures have been rounded.
Back to statistic

References 54
Most popular YouTube channels in Latin America as of
June 2024, by number of subscribers (in millions)
Latin America: leading YouTube channels 2024, by number of subscribers
Description
Source and methodology information
Source(s) Social Blade As of June 2024, Canal KondZilla, from Brazil, was the YouTube
channel in Latin America with the highest number of subscribers,
Conducted by Social Blade with 67.2 million. Argentinian channel El Reino Infantil ranked
Survey period June 2024 second, with more than 64.6 million subscriptions. Fede Vigevani
ranked third with 52 million subscribers, while JuegaGerman,
Region(s) LAC from Chilean YouTuber Germán Garmendia followed, with 50.2
million subscriptions.
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Social Blade
Publication date June 2024
Original source socialblade.com
Website URL visit the website
Notes: Puerto Rico was included despite being an
unincorporated territory of the United
States. The source does not specify the
date of publication. The release date given Back to statistic
is the date of access. Figures have been
rounded.
References 55
Most liked YouTube music videos from Latin
American artists as of June 2024 (in millions)
YouTube: most liked music videos from Latin artists 2024
Description
Source and methodology information
Source(s) YouTube; Kworb.net On top of being the most viewed YouTube music video in
history , the song "Despacito" by Luis Fonsi and Daddy Yankee is
Conducted by Kworb.net; YouTube also the most commented and liked video by a Latin American
Survey period June 26, 2024 artist. As of June 2024, the video had the highest number of
thumbs up on the platform, accumulating a total of over 53
Region(s) LAC million likes.
Number of n.a.
respondents
Age group n.a.
Special Includes only music videos on official
characteristics channels
Published by Kworb.net
Publication date June 2024
Original source kworb.net
Website URL visit the website
Notes: Information on the methodology used
available here . The source does not
specify the date of publication. The release
date given is the date of access. Figures Back to statistic
have been rounded.

References 56
Number of Spotify premium subscribers in Latin America from
1st quarter 2019 to 1st quarter 2024 (in millions)
Spotify's premium subscribers in Latin America 2019-2024
Description
Source and methodology information
Source(s) Spotify; Statista In the first quarter of 2024, Spotify had over 52 million premium
subscribers in Latin America, up from 44 million in the first
Conducted by Spotify; Statista quarter of 2023 – an annual increase of about 19 percent.
Survey period Q1 2019 to Q1 2024 Meanwhile, the number of Spotify monthly active users (MAUs) in
Latin America grew by around 29 percent in the fourth quarter of
Region(s) LAC 2023.
Brazil and Mexico spend the most time streaming music
Number of n.a.
Recent data shows that internet users in Mexico and Brazil
respondents
devote more than two hours of their daily time to streaming
Age group n.a. music. However, while Brazil experienced a year-on-year growth
of six percent in this regard, in Mexico, music streaming time
Special n.a.
declined by a fraction of a percentage point in the same period
characteristics
and by close to three percent since 2020. It is yet too early to say
Published by Statista whether this trend will be a lasting one.
Spotify still the top streaming choice
Publication date April 2024
What is certain is that music listeners in both countries rely
Original source Spotify Shareholder Deck Q1 2024, page heavily on Spotify. The company’s dominance is especially
15 prominent in Mexico, where more than three-quarters of music
streamers subscribe to the service. Interestingly though, Spotify
Website URL visit the website
has lost some ground in favor of other services such as YouTube
Notes: Figures calculated by Statista based on the Music, Apple Music, and Amazon Prime Music since 2021. In
data provided by the source. Data prior to Brazil, Spotify is the leading streaming service, however, the
Q4 2023 was retrieved from earlier reports. Back
market to there
statistic
is more varied. Here, the difference in usage
Numbers have been rounded. between Spotify and its competitors such as YouTube Premium,
Deezer and Amazon Music is not so pronounced, indicating
References
perhaps an audience more open to less obvious players. 57
Number of Spotify monthly active users (MAUs) in Latin
America from 1st quarter 2016 to 1st quarter 2024 (in millions)
Spotify's MAUs in Latin America 2016-2024
Description
Source and methodology information
Source(s) Spotify; Statista In the first quarter of 2024, Spotify reported having
approximately 22 percent of their total monthly active users
Conducted by Spotify; Statista (MAUs) located in Latin America, which translates to around 135
Survey period Q1 2016 to Q1 2024 million MAUs in the region, up from around 129 million a year
earlier – an annual increase of around five percent. Overall, the
Region(s) LAC region accounted for over one-fifth of Spotify’s MAUs worldwide
in the fourth quarter of 2023.
Number of n.a.
respondents
Age group n.a.
Special n.a.
characteristics
Published by Statista
Publication date April 2024
Original source Spotify Shareholder Deck Q1 2024, page
14
Website URL visit the website
Notes: * Values from the indicated period onwards
were calculated by Statista based on the
data provided by the source. Numbers Back to statistic
have been rounded.

References 58
Percentage of podcast consumers who listened to musical
podcasts in selected countries in Latin America as of January 2021
Penetration rate of music podcasts among internet users in Latin America 2021
Description
Source and methodology information
Source(s) Brandwatch; Cisneros Interactive During a survey conducted in 12 Latin American countries in
early 2021, Paraguay was the one where most internet users
Conducted by Brandwatch; Cisneros Interactive surveyed said they listened to musical podcasts: 67 percent.
Survey period January 1 to 15, 2021 Almost two-thirds of respondents in Costa Rica and Ecuador
stated the same. In Chile, Bolivia, Peru, Panama, and Brazil, the
Region(s) LAC share stood below 50 percent. Around one-fourth of internet
users in Mexico and Brazil listened to podcasts in 2021.
Number of 12,000
respondents
Age group 18 years and older
Special n.a.
characteristics
Published by Cisneros Interactive
Publication date September 2021
Original source Estudio sobre el consumo del audio digital
en Paraguay 2021, 13:00
Website URL visit the website
Notes: * Puerto Rico was included despite being
an unincorporated territory of the United
States. The study surveyed 1,000 internet Back to statistic
users in each country. Part of the data was
retrieved from other releases: Bolivia,
08:00 Brazil, page 5 Chile, 12:00 Costa References 59
Percentage of internet users who listened to podcasts
in selected countries in Latin America in July 2021
Usage rate of podcasts in countries in Latin America 2021
Description
Source and methodology information
Source(s) eMarketer; Expert(s) (Matteo Ceurvels) In July 2021, more than one-fourth – 25.8 percent – of internet
users in Mexico listened to podcasts at least once a month. In
Conducted by eMarketer Brazil and Argentina, the usage rates stood at 24.5 and 19.2
Survey period July 2021 percent, respectively. Earlier that year, La Corneta – a news
program broadcast by the Mexican radio LOS40, run by Madrid-
Region(s) Argentina, Brazil, Mexico, LAC based Grupo Prisa – was the most downloaded podcast in Latin
America .
Number of n.a.
respondents
Age group n.a.
Special internet users of any age who listened to a
characteristics podcast via digital stream or direct
download on any device at least once per
month
Published by Expert(s) (Matteo Ceurvels)
Publication date October 2021
Original source linkedin.com
Website URL visit the website
Notes: n.a.
Back to statistic

References 60
Most downloaded podcasts in Latin America between January
1, 2024 and January 28, 2024 (in 1,000 downloads per week)
Most downloaded podcasts in Latin America 2024
Description
Source and methodology information
Source(s) Triton Digital In January 2024, LOS40 MX - La Corneta, a Mexican radio run by
Madrid-based Grupo Prisa, was the most downloaded podcast in
Conducted by Triton Digital Latin America, with more than 788 thousand downloads per
Survey period January 1 to January 28, 2024 week. Prisa was also among Latin America's top digital radio
brands in early 2023. O Assunto, a news discussion podcast, run
Region(s) LAC by the Brazilian media company Grupo Globo and Mais Recentes
– by the radio subsidiary of Grupo Globo – had around 423 and
Number of n.a.
357 thousand downloads that month, respectively.
respondents
Voices from the outside
Age group n.a. Throughout Spanish-speaking Latin America, all but one of the
most downloaded podcasts belong to foreign companies. Prisa
Special n.a.
Radio from Spain is responsible for two podcasts in the top 20,
characteristics
including Así las Cosas con Carlos Loret de Mola, with about 89
Published by Triton Digital thousand downloads.
New podcasts, old media conglomerates
Publication date February 2024
All four Brazilian podcasts in the top 10 belong to legacy media
Original source Latin America Podcast Ranker January groups. Mais Recentes and Repórter CBN are run by Rio de
2024, page 1 Janeiro-based Grupo Globo , the largest media holding in South
America. Grupo Folha produces Boletim Folha. The two
Website URL visit the website
companies are also publishers of Brazil's most-read daily
Notes: n.a. newspapers : Folha de S. Paulo and O Globo.
Back to statistic

References 61