The
Importance of
Research in
Daily Life.
What is RESEARCH?
The ability to find,
evaluate, and use
information effectively.
RESEARCH METHODS
1.Surveys
1.Description: Collecting data from a predefined group of
respondents to gain insights into their preferences,
behaviors, or opinions.
2.Example: Conducting a survey to understand consumer
preferences for electric vehicles (EVs) versus gasoline-
powered cars. Questions may include factors like range,
charging infrastructure, price sensitivity, and brand loyalty.
3.Advantages: Can reach a large audience, cost-effective,
easy to analyze statistically.
4.Disadvantages: Responses may be biased, and not all
respondents may be truthful or fully engaged.
Experiments
• Description: Manipulating one variable (independent
variable) to observe the effect on another variable
(dependent variable) in a controlled environment.
• Example: Testing the fuel efficiency of different car
models by running them on a controlled track under
identical conditions. Researchers measure and compare
the fuel consumption of each model.
• Advantages: Allows for control over variables, can
establish causality.
• Disadvantages: Can be expensive and time-
consuming, ethical considerations in human or animal
testing.
Observational Studies
• Description: Observing and recording behavior or
events as they naturally occur without manipulating
any variables.
• Example: Studying driver behavior at intersections to
understand the factors contributing to traffic accidents.
Researchers record data on how drivers react to traffic
signals, pedestrian crossings, and other vehicles.
• Advantages: Provides a realistic context, useful for
studying behaviors and natural settings.
• Disadvantages: Cannot establish causality, potential
observer bias, and uncontrolled variables.
Case Studies
• Description: An in-depth analysis of a single individual,
group, event, or situation to explore causation and find
underlying principles.
• Example: Analyzing the business practices of Tesla to
understand the factors contributing to its success in the
electric vehicle market. Researchers examine Tesla's
innovations, marketing strategies, and supply chain
management.
• Advantages: Provides detailed and comprehensive
information, useful for exploring new or complex
phenomena.
• Disadvantages: Limited generalizability, time-consuming,
potential for researcher bias.
Research Sources
1.Books
1.Description: Written works that provide
in-depth information on a specific topic,
often authored by experts in the field.
2.Example: Using a textbook on
automotive engineering to understand
the principles of internal combustion
engines and electric powertrains.
Online Articles
• Description: Articles available on the
internet that cover a wide range of topics,
often published by news outlets, academic
journals, or blogs.
• Example: Reading an online article about
the latest advancements in autonomous
vehicle technology and its potential impact
on the transportation industry.
1.Expert Interviews
1.Description: Conversations with individuals who have
specialized knowledge or experience in a particular field.
2.Example: Interviewing an automotive engineer to gain
insights into the challenges and opportunities in developing
electric vehicles and autonomous driving systems.
3.Advantages: Provides firsthand information and insights, can
clarify complex issues.
4.Disadvantages: Time-consuming, potential for interviewer
bias, limited sample size.
By using these research methods and sources, researchers
can gather comprehensive and reliable data to understand
various aspects of the automotive industry, from
consumer preferences to technological advancements.
A mechanic receives a car with an
unfamiliar issue. How can they use research
skills to diagnose and solve the problem?
Step 1: Identify the problem (e.g., unusual engine
noise).
Step 2: Research possible causes (e.g., online forums,
technical manuals, consulting with experts).
Step 3: Evaluate the information (e.g., compare
possible causes and symptoms).
Step 4: Apply the findings to fix the car (e.g., replace a
specific part or run further tests).
A customer wants to buy a new car and needs to
decide between two models. How can they use research
skills to make an informed choice?
Step 1: Identify criteria (e.g., fuel efficiency, safety
features, price).
Step 2: Gather information (e.g., read reviews,
compare specifications, test drive).
Step 3: Evaluate the information (e.g., pros and cons
list, expert opinions).
Step 4: Make an informed decision (e.g., choose the
model that best meets their needs and budget).
What do you think is our
topic for the day?
THE IMPORTANCE
OF RESEARCH IN
OUR DAILY LIFE.
The possible important
things of research.
Gather relevant information.
Improve quality of life.
Understand history.
Attain personal and professional
development.
ASSESSMENT
Why do students need to follow
the important things of
research?
__________________________________
__________________________________
_________________________
APPLICATION
o Divide students into small groups.
o Assign each group a different automotive-related
problem or decision-making scenario (e.g., choosing the
best oil for a specific car, diagnosing a common issue).
o Provide research guide their investigation (e.g.,
identifying the problem, listing sources, evaluating
information).
o Have each group present their findings and explain how
they used research skills to reach a solution or decision.
