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Understanding
Ways to Collect Data Module 4 Research Design The research design states to the whole approach that you decide on to add the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you should use. Research Design Quantitative / Qualitative Research
Quantitative Research Methods that give emphasis to objective measurements and the statistical, mathematical, or numerical analysis of data collected through samples, questionnaires, and surveys, or by employing pre-existing statistical data using computational techniques. Quantitative research concentrates on collecting numerical data and simplifying it across groups of people or to explain a particular phenomenon. Quantitative Research Survey research uses interviews, questionnaires, and sampling polls to get a sense of behavior with intense precision. Correlational research tests for the relationships between two variables. Causal-comparative research looks to uncover a cause-and-effect relationship. This research is not conducted between the two groups on each other. Experimental research is guided specifically by a hypothesis. Qualitative Research A systematic subjective approach used to describe life experiences and give them meaning. To gain insight; explore the depth, richness, and complexity inherent in the phenomenon. Qualitative Research Ethnography, you immerse yourself in the target participants’ environment to understand the goals, cultures, challenges, motivations, and themes that emerge. Narrative approach weaves together a sequence of events, usually from just one or two individuals to form a cohesive story. Phenomenological study is an appropriate qualitative method when you want to describe an event, activity, or phenomenon Case study a way of explaining an organization, entity, company, or event which involves a deep understanding through multiple types of data sources. Chapter 3 Research Methodology Research Methodology Research Design Respondents of the Study Research Instrument Data Gathering Procedure Statistical Treatment of Data Research Methodology Writing Chapter 3:Methods and Procedure Begin the chapter with a brief explanation of what the chapter is all about. The common introductory explanation is as follows;
Writing the Introductory Paragraph
This chapter presents the discussion on the research methodology of the study, the subjects, sampling technique, research instruments, procedure of data gathering, and statistical treatment that will be used for accurate data analysis and interpretation Research Methodology
This section specifies what method
of research will be used - descriptive, correlation, experimental, or documentary analysis. Research Design Research design is a blueprint of a research study. It includes research methodologies, tools, and techniques to conduct the research. It helps to identify and address the problem that may rise during the process of research and analysis. Subjects/Respondents of the Study A distinction should be made between subjects and respondents of the study. Subjects are persons investigated in the study. It is important to state your number of subjects or respondents and who they are, Also, explain how the number will be decided upon. Slovin’s Formula Research Instrument Research instruments are tools used for data collection and analysis. Researchers can use these tools in most fields. In business, they aid marketers in market research and customer behavior study. Some examples of research instruments include interviews, questionnaires, online surveys, and checklists. Choosing the right research instrument is essential as it can reduce data collection time and provide more accurate results for the research purpose. Data Gathering Procedure
Data collection is a systematic process of
gathering observations or measurements. Whether you are performing research for business, governmental or academic purposes, data collection allows you to gain first-hand knowledge and original insights into your research problem. Statistical Treatment of Data
In its simplest form, statistical treatment of data
is taking raw data and turning it into something that can be interpreted and used to make decisions. This process is important for businesses because it allows them to take customer feedback and turn it into actionable insights.
