Candido G.
Martir
Agro Industrial
Development Corporation
Company Profile
2023
I. who we are
and our company at a
glance
BACKGROUND
Candido G. Martir Agro-Industrial Development
Corporation or CGM Corporation is owned and managed
by the family of Candido G. Martir, Sr.
It was formed in 1995 with interests in construction but
it later ventured into sales and distribution of various
consumer products.
In 2000, it started distributing goods from only one
supplier, Reckitt Benckiser. Having established a name
in the trade, various suppliers, local and multi-national,
found trust and confidence in the operation of the
business and turned over their sales and distribution to
the company.
At present, CGM Corporation has five (5) separate sales
divisions, each catering exclusively to different major
Principals, namely: Tridharma Marketing Corporation,
Alaska Milk Corporation, Mondelez International, Uni-
President Products Corporation, Kimberly Clark, Fly Ace
Corporation, EcoEssentials Food, Sanofi, Monde Nissin,
Permex, Slord, Belo, SkinTech, Neumann and Mueller,
and Etc.
The company is operating in the whole Island of Negros,
Occidental and Oriental, including Siquijor covering all
trade channels, drug stores, institutional accounts,
modern trade and down line accounts.
In support to sales, the company has an established
logistics department managing deliveries, warehousing
and information system as well as backroom support
from admin covering accounting, audit and human
resource.
II vision & mission
OUR VISION
CGM Corporation will be one of
the most distinguished sales and
distribution organization in
Negros Island. Our competence
in territory management,
product placement,
merchandising and timely
delivery of products and services
will be our lifeblood.
OUR MISSION
We will ascertain availability of
our products and ensure
customer satisfaction through
our excellent service.
III. Guiding Principles &
Values
OUR VALUES
We will perform on the basis of the
following values:
Teamanship- Teamwork
Honesty- Sincere and Truthful
Excellence- Brilliant and Superior
Customer Satisfaction and
Delight
Goodwill- Helpful and Kind
Modesty- Reserve and Humble
Character Integrity- Good Morale
Openness- Transparent
Reliability- Dependable and
Trustworthy
Pro-activeness- “Always on the
go” & “Action agad”
IV. Brand Portfolio
7
8
IV. Brand Portfolio
FOODS
13
14
15
16
17
18
19
20
21
NON-FOODS
V. Business Share AND
SALES SUMMARY
(2019)
TRIDHARMA MARKETING
CORP.
ALASKA MILK CORP
MONDELEZ INTERNATIONAL
UNI-PRESIDENT PHIL. CORP
KIMBERLY - CLARK PHIL. INC.
CLE ACE CORP.
BROLEE DISTRIBUTIONS
SLORD DEVELOPMENT CORP.
INTELLIGENT SKINCARE INC.
NEUMANN AND MUELLER
PHIL.
ZPC – SANOFI
GRMDC (MOGUMOGU)
SKINTECH ADVANCE INC.
PERMEX (PPEC)
GRAND ALPHATECH INT.
CORP.
MUNDI PHARMA
AJINOMOTO PHIL.
SUY FOODS
PERFETTI VAN MELL
EFC - KALBE INTERNATIONAL
TAISHO PHARMACEUTICALS
SOUTHERN UNICOAST
INNOVENTURE CORP.
LAMOIYAN CORP.
GOLDEN NUTRITION FOOD
CORP.
PRINCIPAL MONTHLY AVERAGE DATE STARTED
TRIDHARMA MARKETING CORP. 65,000,000.00 SEPTEMBER 2011
ALASKA MILK CORP 32,000,000.00 APRIL 2018
MONDELEZ INTERNATIONAL 16,000,000.00 JUNE 2018
UNI-PRESIDENT PHIL. CORP 10,000,000.00 JUNE 2011
KIMBERLY - CLARK PHIL. INC. 4,500,000.00 SEPTEMBER 2014
CLE ACE CORP. 3,500,000.00 DECEMBER 2011
BROLEE DISTRIBUTIONS 1,000,000.00 JULY 2011
SLORD DEVELOPMENT CORP. 1,000,000.00 NOVEMBER 2015
INTELLIGENT SKINCARE INC. 200,000.00 AUGUST 2015
NEUMANN AND MUELLER PHIL. 1,000,000.00 JUNE 2015
ZPC – SANOFI 200,000.00 MAY 2015
GRMDC (MOGUMOGU) 2,500,000,00 MAR 2022
SKINTECH ADVANCE INC. 600,000.00 MAY 2016
PERMEX (PPEC) 1,200,000.00 DECEMBER 2016
GRAND ALPHATECH INT. CORP. 350,000.00 MARCH 2015
MUNDI PHARMA 100,000.00 OCTOBER 2017
AJINOMOTO PHIL. 800,000 JANUARY 2018
SUY FOODS 200,000.00 JUNE 2018
PERFETTI VAN MELL 3,500,000.00 FEBRUARY 2019
EFC - KALBE INTERNATIONAL 350,000.00 AUGUST 2019
TAISHO PHARMACEUTICALS 200,000.00 JANUARY 2020
SOUTHERN UNICOAST
250,000.00 MARCH 2020
INNOVENTURE CORP.
LAMOIYAN CORP. 800,000.00 NOV 2019
GOLDEN NUTRITION FOOD CORP. 500,000.00 NOV 2019
Vi. Headquarters and Facilities
WAREHOUSE/s with offices
2 Buildings -Located at Lolita Heights
Subdivision , Brgy. Mansilingan, Bacolod City. Roughly
900+600 sqm, enclosed, covered, with security, parking,
loading and unloading area.
2 Buildings -Located at Himaya Village,
Mansilingan, Bacolod City, enclosed, covered, with
security, parking, loading and unloading area.
1 Depot -Located at Tayum Street Brgy.
4, Kabankalan City. Roughly 200 sqm, covered, with
security, parking, loading and unloading area.
1 Depot – Located at Magsaysay Street,
Cadiz City.
Roughly 300 sqm.Covered, with security, parking,
loading and unloading area.
1 Depot – Located at Dumaguete,
Negros Oriental
Vehicles
67 Canter/12 Fuso Fighter/19 L300–
Trucks
3 Altis/ 7Vios - for OM and Sales
Supervisors
6 Nissan Pick up - for Bookings Sales
15 Suzuki Super Carry – for
Secondary Sales
40 Tricycle – Saturator
Sales and Inventory Monitoring
MYOB System
MATRIX(TMC), DMS (AMC)
VIi. Principal
Owners/Partners/Di
rectors/Officers:
Jose Candido A. Martir, Jr.
President
Marianne Martir Coscolluela
Corporate Secretary
Jose Orlando M. Coscolluela, Jr.
Treasurer
Ma. Carlin J. Martir
Director
IX. Admin personel
1 Finance Head with four (4) Finance Assistants
They handle accounts receivable, customer
payments, trade deductions, ex- truck audit,
payroll, cash advances and other financial reports needed by
the management
2 MIS Head – MIS for Ecossentials and MIS for AMC
and Multilines
7 Management Information Specialist
Handles Inventory control, Purchase orders to
suppliers and other reports required by
suppliers and the management.
7 Sales Information Specialist
Employees in-charge of billing customer orders,
customer returns and phone-in orders. Also In-charge of
encoding sales information and reports
Claims Department – Employees handling accounts for collection
from various suppliers and Supplier programs
Human Resource Department
Audit Personnel -Employees in-charge of checking all in house
transactions
External Auditor –Employees in charge of Checking all
transactions from the trade.
Warehouse
1 Warehouse Supervisor with five (5) warehouse in-
charge per depot
Monitor in and out of stocks and also monitor stocks
order versus stocks receive
6 Warehouse Assistants in-charge of Picking Stocks
6 Warehouse System encoders
12 Warehouse Checkers Checking incoming and outgoing
stocks
2 Bad Stock custodian and encoders
Delivery Teams and Helpers per division
2 Utility Personnel – In-charge of maintaining cleanliness
Viii. hilights
1. Good relationship with trade partners
A. Considers most of them as business partners and
friends; and not merely customers
B. Continuously aligns with business partners’ plans
and programs for business development and growth.
( tabale top B.R. and tade visits)
C. Makes sure that all programs are closely monitored
and implemented.
2. Professionalizing organization by
creating separate departments and
assigning and empowering
corresponding department heads,
such as:
A. Sales
B. Finance
C. Audit
D. Management Information
E. Warehouse
F. Delivery
G. Merchandising
3. Systems innovation
A. Aside from the programs provided by the suppliers,
our company purchased our own Computer Program
and regularly evaluate it for upgrade. Our program
has been upgraded from MYOB Version 5 to Version
13 and now Version 19 for faster and more accurate
financial and inventory management.
B. Embrace new technologies to support sales team
4. People development and
Human Resource
A. Yearly team building activities being held.
B. Seminars and workshops for people
development.
C. Succession planning for employees
D. Incentive schemes for employees
E. Providing employees with Health
Insurances and all government required
benefits
5. Warehouse and Logistics
Department
A. Weekly alignment on sales and trade
concerns
B. Upgrades warehousing facilities to meet
demands of business. (Racking, forklifts,
electronic counters.
C. Daily inventory of stocks (real time)
D. Do best warehousing practices and
procedures(fifo, sanitation,
safety,stacking)
ix. Sales Structure
OM Supervisor Booking HRI Van Saturato
r
AMC 1 2 5 13 2
2
Multulines 1 4 15 9 -
2
TMC (V1) 1 3 2 -
1 1
TMC (V2) 5 5 19 16
TMC (V3) 1 3 1 3
MI 1 1 2 1 5
TOTAL 4 14 35 6 49 21
XII. Route map per structure
XII. Business permits
SEC Registration
Number: ES095000165
Issued on/at: May 1995
TIN: oo4-247-758
DTI Registration
Number: 15051 Issued
on/at: Dec 19, 2000
SEC Registration
Number: C200427001
Issued on/at: June 2005
TIN: 006-262-142
DTI Registration
Number: 2004-401820
Issued on/at: July 2004