01

What is A9
Algorithm and How
it works
Amazon A9 Algorithm is considered the
brain system of amazon website

A9 is the Self Learning Artificial

Intelligence program who is responsible
on Matching the Customer Search Term
vs on what keywords seller put in their
product listing and some set of criteria

the main goal of A9 Algorithm is to

understand the Search and buying
history and behaviour of customer
inside amazon to make the transaction
BASIC PARAMETERS:
1. Relevancy of the keywords to match it vs customer
search term
2. Good Conversion Rate
3. Good numbers of Sales Unit for each Search Term and
Good Good Click Through Rate over the number of
Session = Rank
4. Last 180 Days Sales History Performance
5. Seller Account Health, Inventory Management
Performance etc.
02
Level of Importance
SEO Listing
Optimization
Structure
What is Amazon Keyword
Indexing

Being indexed means that when customer

typing the keyword into the search bar on
Amazon or being registered inside Amazon
Data Base.

Amazon will bring up your product on the

search results. It ensures that your product is
in the results when a potential buyer types in
the product name on amazon search bar.
Level of Importance SEO Structure

1. Product Title
2. Back-End Search Term
3. Subject Matter
4. Bullet Points
5. Product Description

6. Intended used for

7. Target Audience
8. Other Attributes
03
Amazon SEO
Overview Process
Overview Process for SEO Research
1. Knowing your best competitors and get
their ASIN
2. Reverse keyword Search using own ASIN
3. Building Keyword Bank using competitors
ASIN, through Brand Analytics and H10
4. Search Term Research from Store PPC
Search Term Report

Three Major Source of Building Keyword

Bank, Brand Analytics, H10 and PPC
5. Clean up the keyword Bank by removing,
Duplicates, Irrelevant Search Terms and
Keywords with Competitors Brands. (Keep only the
Most and Semi Relevant )

6. Polish the clean keyword bank by removing

duplicate words using H10 Frankenstein to
prevent word repetitions when optimizing a
listing.

7. Create a Listing out from the Poslish

keywords results and make sure to utilize the
collected list of words on listing.
04

SEO Troubleshooting
1. Monitor the ranking your main keywords you wanna rank
for and know each keyword level of competency, so if you
can’t beat the high demand search term, you can re-
optimized the listing and test and try to dominate first the
Mid, Low level and Long Tail keywords.

use as well Brand Dashboard to see what keywords that

needs to be re - optimized. ( each keyword has a level of
sales unit competency that you need to get to rank for it
and get a share from organic sale market )

2. Monitor the Semi relevant keywords that are possibly

contributing the Negative results and re consider the
optimization base on its performance.

3. When PPC are getting Negative Search Terms on

Automatic, Re Evaluate the listing and see what’s
05

Correlation of SEO and

PPC
SEO: Body of the boat: The Main relationship of the
SEO to PPC is to give the A9 Algorithm a guidance and
tell their system what is our product all about and who
is our possible target market,

and as soon as we were able to feed the A9 Algorithm

with the right information, it is going to their guide as
well when running an automatic PPC to have our
product be shown for a potential and most relevant
customer base on what we feed on their system
through a well optimized listing.
PPC Engine of the boat - Responsible
for bringing the body ( SE0 ) to the
destination point which is page one and
other Placement by paying Amazon
through PPC Auction Campaign

to gain, exposure, traffic sales traction,

and most of all discover more search
terms that are relevant to us that will
likely convert to a sale.
BUT, as soon as our product reaches
the page one and other Placement by
winning the bids for specific search term,

that’s the place where the real challenge happen to

get a sale because that’s the place where your best
competitors are into as well, a fight of having a
better Price, Better Images Presentation, Better
Customer Reviews, Good Seller Feedback,
Promotions Discounts etc.
06

How Organic Ranking

works in A9 Algorithm
Amazon A9 Algorithm is designed to make the
transaction happen and make a sale, therefore A9
is a self learning money making machine
Programmed by Amazon.

When customer search a product on amazon

search bar, what amazon is going to do in just a
mili seconds is will crawl to its own system to
qualify sellers who will be shown on the page 1
organically using its set of parameters
programmed by Amazon
The way how Organic Ranking works in
Amazon is composed with several
criteria, but the main factor of it is

MAKING A GOOD SALES UNIT

VELOCITY and AND GOOD
CONVERSION RATE for every specific
search term.
1. GOOD SALES UNIT WITH GOOD
CONVERSION RATE = RANK
2. RANK = MORE ORGANIC SALES
3. ORGANIC SALES = MORE AND
BETTER PROFIT
IN GENERAL: To get an Organic Sales, we
must have a purchase ready well optimized
listing, a good PPC Targeting plan and get
the Initial Sales Traction Needed &
Optimization

and gain good sales unit velocity for every

keyword we wanna rank for in a short period
of time, to trigger the A9 Algorithm that we
are highly relevant with customer search
term
To Better
Understand it.
( If customer put a product search term
on Amazon search bar and end up
buying the product, what amazon gonna
think is the CUSTOMER SEARCH TERM
and the SELLER PRODUCT is a good
match and relevant

and so what amazon will do is to Boost

and push that product on Top Slowly and
test it by themself for the Amazon to
see if it will convert as well with other
07

Keyword Attack
Strategies
01 . Build a keyword Targeting Bank
and Know the level of competency of
each keyword on how many sales unit
you need to get in a short period of
time to rank for it.
 02 . Sort the level of Competency of
the keywords for each product by,

1. Most Relevant - High Volume

2. Most Relevant - Low Volume
3. Relevant - Long Tail Keyword
4. Semi Relevant
5. Negative Keywords
03 . Start Dominating the Low to
Mid Volumes and Long Tail Search
Term to easily gain good sales
traction or velocity and send a signal
or information to A9 Algorithm about
your relevancy to a specific search
term vs product
04 . As we successfully dominate to
Mid and Low Volumes, slowly start
competing with High Volume ones
starting with the less competitive
demand ( in high search volume level
set of keywords )
08

What you need to do

for Title Optimization
[Link] Essential Optimization
Factors
[Link] Different Type
of Keyword Matches
Two Essential Factor of Optimization
([Link] ) Optimization - Dealing with Amazon A9 Algorithm
Internal

2. External - Understanding factors that affects customer buying

decision
( Building a positive emotion connection to customer )

● Good and Professionally Made Product Images

● Good Price Point
● Good Customer Reviews
● Good Seller Feedback
● Good Listing Copy
 Understanding Different
Type of Search Terms
Matches
Example Product Root Search Term: Red T-
Shirt
Broad Match - Round Neck Red Large
T-Shirt
Phrase Match - Round Neck Red T-
Shirt
Exact Match - Red T-Shirt
1. Know your most relevant keywords that
you want to rank for
2. That keyword must have a good numbers
of search volume
3. Know the Average Monthly Search volume
of that Keyword using helium 10 Magnet
4. Prioritize that keyword on the first lines of
your product listing Title
5. Try to hit 2 to 3 Birds in one stone for the
first line of the Title with different Matches
( Broad, Phrase and Exact Match )
6. The next lines after the main search term
will your set of second most relevant
keyword you want to rank for that most
customer are using when Searching for
product in Amazon.

7. Title must be readable and will not sound

like you are stuffing a lot of keywords.

8. Go look at your Best Competitors Title if

necessary to get an idea

9. Do not exceed the Title Character Limit.

09
What you need to
know about Back end
Search Term
Optimization
After Optimizing the PRODUCT TITLE, which
is the most important, the remaining most
relevant keywords, should be place on the
back end search term.

( No need to worry about the readability of

this field since it’s not visible to the
customer )
1. Put the Remaining words on back end search term
from polish keywords after optimizing the Title.
2. There is only 250 Character limit - Prioritize the words
that are totally relevant with the product followed by
Spanish Language if there is then less relevant and
wrong spellings
3. No need for Plural Terms, Singular is enough
4. Do not include Competitors Brand
5. Do not exceed with the character limit, or else
chances are, the words we put in will not index and it
will become a waste.
10
Bullet Points and
Product Description
1. Know your competitors common pain
points by reviewing their Listing
customer product reviews
2. Address those pain points on your listing
by solving their problem
3. Estate the product Main Features and
Benefits that solves their problems
4. The remaining keywords after optimizing
the Back end search term should be here
in product listing bullet points.
Creating an Optimized
Product Listing Tips