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Encrypted Data Analysis

The document describes how to construct a decision table to determine marketing products for clients based on their gender, city dwelling status, and age group. It involves 4 steps: 1) Identifying the number of condition rows based on the conditions. 2) Identifying the number of condition alternative columns. 3) Identifying the number of action rows. 4) Populating the table with "X" marks to indicate the rules for which products correspond to each client profile. The sample problem uses gender, city, and age to determine the best of 4 products to market to a client.

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RAHUL GAIROLA
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321 views10 pages

Encrypted Data Analysis

The document describes how to construct a decision table to determine marketing products for clients based on their gender, city dwelling status, and age group. It involves 4 steps: 1) Identifying the number of condition rows based on the conditions. 2) Identifying the number of condition alternative columns. 3) Identifying the number of action rows. 4) Populating the table with "X" marks to indicate the rules for which products correspond to each client profile. The sample problem uses gender, city, and age to determine the best of 4 products to market to a client.

Uploaded by

RAHUL GAIROLA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Decision Table: Notation

A decision table is a table composed of two sections, separated into four quadrants

Conditions Condition alternatives Condition stub

Actions

Action entries Action stub

A Sample Problem
A marketing company wishes to construct a decision table to decide how to treat clients according to three characteristics: Gender, City Dweller and Age Group
Gender: M, F City Dweller: Y, N Age Group: A (Young: under 30) B (Middle aged: between 30 and 40), C (Aged: over 60)

The company has four products: W, X, Y and Z


Product W will appeal to female city dweller Product X will appeal to young families Product Y will appeal to male middle aged shoppers who do not live in city Product Z will appeal all but older females

1. Identify the Number of Conditions


Objective
To decide the number of rows in the first section (condition stub) Three conditions in this problem: Gender City Dweller Age Group Maximum number of rows in condition stub = 3

1. Identify the Number of Conditions Objective


To decide the number of rows in the first section (condition stub)
Gender City Dweller Age Group

2. Identify the Number of Conditions Alternatives


Objective
To decide the number of columns in the decision table The conditions alternatives in this problem: Gender with alternatives M and F City Dweller with alternatives Y and N Age Group with alternatives A, B and C Maximum number of columns in the table = product of alternatives for each condition Maximum number of columns in the table = 2 x 2 x 3 = 12

2. Identify the Number of Conditions Alternatives


Objective
To decide the number of columns in the decision table

Conditions alternatives Conditions

Gender City Dweller Age Group

F Y A

M Y A

F N A

M N A

F Y B

M Y B

F N B

M N B

F Y C

M Y C

F N C

M N C

3. Identify the Number of Actions


Objective
To decide the number of rows in the Action stub Four actions are there in this problem: Product W Product X Product Y Product Z

Maximum number of rows in action stub = 4

3. Identify the Number of Actions


Objective
To decide the number of rows in the Action stub
Condition alternatives

Gender City Dweller Age Group Product W Product X Product Y Product Z

Actions

Conditions

F Y A

M Y A

F N A

M N A

F Y B

M Y B

F N B

M N B

F Y C

M Y C

F N C

M N C

4. Enter all Possible Rules


Objective
To define actions for all possible condition attributes. In this problem, action rules are: Product W ---- Female city dwellers Product X ----- Young females Product Y ----- Male middle aged and not City Dweller Product Z ----- All but older females

4. Enter all Possible Rules


Objective
To define actions for all possible condition attributes. Mark X in the decision table
Condition alternatives Conditions

Gender City Dweller Age Group Product W Product X Product Y Product Z

F Y A X X X

M Y A

F N A

M N A

F Y B X

M Y B

F N B

M N B

F Y C X

M Y C

F N C

M N C

Actions

X X X X X X
Rules

X X

Product W ---- Female city dwellers Product X ----- Young females Product Y ----- Male middle aged who do not live in city Product Z ----- All but older females

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