What is SEO?
[1/2]
Search Engine + Optimization
A Search Engine is a software system that is designed to search
out the information from world wide web according to the user’s
query.
Optimization is the action of making the best or most effective
use of a situation or recourse.
What is SEO? [2/2]
Search Engine Optimization
Search Engine Optimization is the process of making your
website / web pages better for search engines, so that it can rank
higher.
Top 3 Search Engines
Google
Bing
Yahoo
Also
Baidu | Yandex | DuckDuckGo
How Search Engines Works?
Crawling
Crawler/Spider Local Server
Indexing
Local Server Indexer Indexes (Categories)
Ranking
Ranking Algorithm: Main Server SERP
SEO Techniques [1/2]
White-Hat SEO (Ethical SEO / Organic SEO)
Content Optimization
Quality Content
Relevant Internal Links
Relevant Strong Backlinks
Sitemaps
Better UX
SEO Techniques [2/2]
Black-Hat SEO (Unethical SEO)
Techniques which are disapproved by Search Engines
Keyword Stuffing
Duplicate Content
Cloaking
Hidden Text / Links
Link Spamming
Link Farming
Types of SEO [1/3]
ON-PAGE SEO
On-Page SEO refers to optimizing the parts of your website you
control like Content HTML, Title of Page, URL, etc.
Optimized HTML File / Content Optimization / Keyword Rich-
Content / Optimized URLs / Image Optimization / etc.
Types of SEO [2/3]
OFF-PAGE SEO
Off-Page SEO focuses on the ranking factors that occurs outside
of your website like Brand Mentions and Backlinks.
Backlinks / Domain Authority / Social Links / Forum Submission /
etc.
Types of SEO [3/3]
TECHNICAL SEO
Why? Better Crawling & Better Indexing !!
Web Page Speed / Load Time
Structure of Website
Sitemaps
Redirect Pages
Mobile Friendliness
Robot.txt
Top 5 Google Algorithms
Google Algorithms
Google Algorithms are complex systems that are used by google to
deliver webpages ranked by relevance on its search engine results page
(SERP).
PANDA (February 2011)
The change aimed to lower the rank of "low-quality sites" or "thin
sites", in particular "content farms", and return higher-quality sites near
the top of the search results.
No Thin Content
No Duplicate Content
No Keyword Stuffing
Then What To Do? Focus on Quality Content!
PENGUIN (2012)
The Penguin penalty largely focuses on identifying poor-quality
websites based upon backlinks.
No Link Spamming
No Link Farming
What To Do?
Quality Backlinks on High-Authority Domains!
HUMMINGBIRD (2013)
Humming Bird Algorithm focuses on understanding the actual meaning
behind a search query, rather than the separate terms within it.
No Keyword Stuffing
What To Do?
Maintain Keyword Density & Write Quality Content!
RANKBRAIN (2015)
RankBrain is a machine learning (AI) algorithm that Google uses to
sort the search results.
Why Introduced?
To provide the best relevant search results to users.
What To Do?
Write Relevant Content
Keywords according to the Users Intent
Increase Social Media Reputation
PAGE EXPERIENCE UPDATE (2021)
Page Experience update is a change made to Google's search engine in
order to improve the quality, relevance, and overall user experience of
its search results.
Why Introduced?
To provide the best searching experience to its users.
What To Do?
Focus on User-Experience with respect to your Web Pages!
GOOGLE CORE UPDATE (March 2024)
https://developers.google.com/search/blog/2024/03/core-update-spam-p
olicies
Why Introduced?
To make the Content Experience more valuable for its users.
GOOGLE CORE UPDATE (August 2024)
https://developers.google.com/search/blog/2024/08/august-2024-core-u
pdate
Why Introduced?
To improve the quality of content for users on SERP.
PAGE RANK ALGORITHM (1998 - 2006)
Page Rank Score: More Backlinks = Higher Ranking
Result: More and more Link Spamming!
Now: Google consider 200+ factors to give ranking to your website.
Dwell Time vs Bounce Rate
Dwell Time:
It is the actual length of time that a visitor spend on a page before
returning to the SERP.
Bounce Rate:
It is calculated when someone visits a single page on your website and
does nothing on the page before leaving.
What is Important?
