Channels and objective of
Communication
Channels of communication
Vertical communication
Vertical communication takes place among
people working on different levels on line of
authority.
According to Ricky W. Griffin “Vertical
communication is that flows both up and
down the organization along formal
reporting line.”
This two way flow of communication runs not
only through the organization as whole but
with each individual department.
Vertical communication is divided in two
Upward and Downward.
Vertical Communication
Vertical communication
Merits Demerits
Enables internal Delay process
communication Disturbing discipline
Conveying the
Efficiency reduces
message of
subordinates Slowness system
Motivating the Negligence of
subordinates superiors
Identifying the No scope of
problems of creativity of
subordinates employees
Increase in efficiency
Loss or Distortion of
Effective decision
information
making
Upward Communication
Upward Communication is the process of
information flowing from the lower
levels of a hierarchy to the upper levels.
Its is also called as up stream communication.
Upward communication helps employees to
express their requirements, ideas, and
feelings.
Methods of upward communication are Open
door policy, Social gathering, Suggestion
scheme, complain box, Counseling, Review &
opinion survey.
Upward Communication
Advantages Disadvantages
Feedback
Distortion
Complaint and
Affect superior
grievance
Providing suggestions and subordinate
and opinions relations
Motivating to
Unwillingness:
employees
Schemes
Fear of
Harmony inefficiency:
Facilitating collective Indiscipline
decision Delay
Downward
Communication
Downward communication is the flow of
information and messages from a
higher level inside an organization
to a lower one.
Downward communication is also called
as Down Stream Communication.
In other words, messages and orders
start at the upper levels of the
organizational hierarchy and move down
toward the bottom levels.
Downward
Communication
Merits Demerits
Organizational Time-consuming
discipline Distortion of
Efficiency information
Lack of
Effective
explanation
communication
Deterioration of
of goals
relationship
Motivate
Lack of feedback
employees
Creation of
Provide directions
frustration
Horizontal communication
Horizontal communication, also called
lateral communication, is the practice
of sharing information between
employees, departments and units
within the same level of an
organization.
Horizontal communication is the
transmission of information between
people, divisions, departments or units
within the same level of organizational .
Horizontal
communication
Advantages Disadvantages
Coordination Rivaling attitude
Reducing Interdepartment
Misunderstandin al conflict
g Discouraging
Performing attitude of top
interdepartment management
al Ignoring vertical
communication communication
Distortion-free
communication
Diagonal communication
Diagonal communication is cross-functional
communication between employees at
different levels of the organization.
Diagonal communication
Advantages Disadvantages
Enables building of
Destroy line of
cross department
teams authority
Enables right person Create ego of
for transmission of
information
not reporting
Fastest method of immediate
communication superiors
Encourage friendliness Lead to
and informality
Most effective in
conflicting
critical situvation orders.
Informal communication
Informal communication is casual
communication between coworkers in the
workplace. It is unofficial in nature and is based in
the informal, social relationships that are formed in
a workplace outside of the normal hierarchy of
business structure. It is also called as Grapevine.
Grapevine
Communication
Grapevine Communication is defined as unstructured
and Informal network formed on social relationship
rather than organizational charts or job descriptions. It
is actually an informal vehicle through which message
flows through out the organization.
Types of Grapevine
Single Strand Chain
Gossip Chain
Probability Chain
Cluster Chain
Grapevine Communication
Advantages Disadvantages
Quick Distortion
transmission Lack of
Feedback creditability
Supplement of Lack of
formal channels responsibility
Promote team Incomplete
spirit information
Informal Affect corporate
relations image
Objective of
communication
Information
Advice
Order and Instruction
Persuasion
Motivation
Education
Warning
Boosting of morale of employees
Thank You.
