Personal •Jaydin White

Brand •BUS119
Exploration •Music Business
•7/13/2024
 • Short Term Career Goal: (After Graduation 2025)
•Secure an internship with a Record Label Doing
A&R/management for smaller artists to help boost their
careers
Career • Stay active on social media, work with smaller local artists,
keep my LinkedIn profile updated and personalized, and
Category: reach out to Record Labels for feedback and any
opportunities within their company.
Starting
Career • Long Term Career Goal: (2040)
• Start a Management Company Focused on young and
upcoming talent, helping to show them what they need to
succeed in the music or entertainment industries, With
hands-on help from the current industry professionals.
 •Occupation:
• A&R Manager

•Potential Job Titles:

• Research and Development Assistant/ Associate
Profession • Licensing Manager
• Project Manager
 Target Audience
Record Label Managers, Record Label HR, Artists, Actors

Artists Record Label Movies/ Fortune 500 Social Media Atheletes

Managers Television Companies Influencers
(Actors)

Groups I Relate
to Most, Or feel
excited to work
with

Groups I know
people in, or
have clients in

Groups I have
most
knowledge
about

Groups I would
find fascinating
to learn more
about.
 Competition
Danielle Ward Jaydin White

• Work Experience: 14 years of Managerial • Work Experience: 7 Years (Non-

Experience, 1 Year as AV Technician & office Relevant)Experience in Food and Beverage
assistant Service

• Education: BS, Music Business • Education- BS, Music Business (Full Sail
Diploma, Audio Engineering University)
• Noteworthy Experience: Sound Tech Assistant, • Noteworthy Experience: 2 Years, Recording
Girls Make Beats (One Day Event) Artist, Songwriter
Engineering Assistant & Marketing, A-Team • No Endorsements
• Skills: Music Industry (1 Endorsement) • Online Presence: 2 Connections (LinkedIn)
Small Business Management (1 Endorsement)
• Online Presence: 65 Connections (LinkedIn)
 Core Values:
• Curiosity
• Ambition
• Creativity
• Boldness
• Growth

Vision: Unite Likeminded Groups of creatives through Music and Entertainment,

Across the United States, and beyond

Golden Circle:

Why: Generate awareness for creatives struggling with mental health problems
Identity How: expressing our creative side through Music and Entertainment
What: Management for Artists, Actors, and other creatives

Guiding Prinicple: Get them Moving- Breaking out of the creative shell and
expressing yourself through Different types of art

Passion: Music Production, Songwriting

Super Power: Captivating crowds, through songwriting and performances

 Promise: I Help new Artists and Entertainers find their
path by Managing and Inspiring Singers, Songwriters,
Actors, and all other creatives through Music
Composition, Songwriting, Music Videos, Movies and
Television

Promise &
Position- Super Star
Position
 Industry Events/ Organizations
• Future Of Artists Summit 2024
 August 31st- September 1st Orlando, FL
 Objective- Meet young artists looking to begin their career in the music industry,
and gain insight on the current industry standards and begin to look for clients to
manage
Association of Independent Music Publishers
• Objective- Publish and distribute Music, extend my reach to begin building a
fanbase and growing my community of followers and fans

Elevator Pitch: You know how the music industry is beginning to become
oversaturated over the past few years? Well What I do is search for artists who are
consistent, and naturally talented, but don’t have the platform to express their
Networking creativity, and help them build an identity for themselves within the industry helping
them breakthrough in their careers, and realize a level of success they never would’ve
thought possible. In Fact after only 1 year of experience with recording and
songwriting and only 2 songs released, I have accrued over 20,000 views and 5,000
followers on social media.

Mentorship: I am seeking A&R directors with over 10 years of experience in the

industry and artists with over 5 years of Recording or Songwriting experience.
 Online ID Calculator Score

• Volume: Zero
• Relevance: Low
• Purity: Average
• Diversity: Low
• Validation: Low

Brand Archetype: Hero

Description: Characterized by confidence, Competence, and Courage, these brands
Digital are willing to take on challenges and make a positive impact on the world. Driven
by a desire to prove their worth through courageous and difficult action, and often
Marketing encourage others to do the same

Digital Marketing Strategy to Improve Online ID

• Focus Variables: Relevance & Validation\
• Type of content: Music- Continue to Write songs and record and release as
many songs as possible, Record at least one song per week
• Primary tools for Distribution: DistroKid, Spotify, X (Twitter), Instagram,
LinkedIn- DistroKid distributes and publishes music to streaming services such as
Spotify and uses the likes of X and Instagram to promote and gain traction for
upcoming releases. Use LinkedIn to connect with professionals in the music
industry and other artists to collaborate on new projects.
 Technical:

Pro Tools (DAW)

• Task: Complete certification for Pro Tools to learn the industry standard of
digital audio workstations
• Org: LinkedIn
• Date: September 2024

Music Production
• Task: Complete Music Production course upon graduation
Professional • Org: Full Sail University
• Date: April 2025
Development Transferable:

Public Speaking
• Task: Complete TED Masterclass, TED Talks class for public speaking
• Org: TED
• Date: Nov 2024

Vocal Training
• Task: Complete Vocal Process Vocal Training Program
• Org: VocalProcess
• Date: April 2025
 • LinkedIn login, sign in. LinkedIn. (n.d.).
https://www.linkedin.com/search/results/all/?
fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile
%3AACoAABim5-wBCy-
B7QxeinmmS5VseJvYMoza5jU&keywords=danielle+ward&origin=RICH_QUERY_SUG
GESTION&position=0&searchId=fd58de20-1d88-4374-9443-
e16623348bbf&sid=W~v&spellCorrectionEnabled=false
• Online ID calculator results. Careerblast.TV. (2020, December 31).
https://careerblast.tv/online-id-calculator-results/?resultsimageurl=http%3A%2F%2F
References careerblast.tv%2Fwp-content%2Fuploads%2F2020%2F12%2FCB_NewDistinct-slower
-ID-Calculator.gif&description=
• 12 hours to better singing teaching, part of the vocal process teacher pathway. Vocal Process. (2024, January 15).
https://vocalprocess.co.uk/teacher-accreditation/12-hours-to-better-singing-teaching/

• Ted Masterclass: Ted’s official public speaking course. TED Masterclass: TED’s Official
Public Speaking Course. (n.d.). https://masterclass.ted.com/
• Association of Independent Music Publishers. AIMP. (n.d.). https://www.aimp.org/