Introducing Group-07

Shakib Hasan Tarannum Hossain Tanjil Hasan Israt Jahan Shahadat Hossain
B220203067 B220203010 B220203058 B220203081
B220203031

Tasnim Sultana Sazzad Hossain Mymona Rahman Musfiqur Rahman Tasnim Jahan
B220203033 B220203006 B220203017 B220203015 B220203097
MARKETING
STRATEGIES
This marketing strategy presentation covers the key elements of a new service
called FeelMeal, which aims to bridge the gap between cooked meal services and
ingredient delivery. The presentation outlines the product details, SWOT
analysis, mission statement, and marketing mix for this innovative offering.
Inagurating FeelMeal Service

1 Comprehensive meal kits 2 Enjoy hot meals without

hassle
FeelMeal provides comprehensive meal
kits including spices, non-veg items, FeelMeal allows customers to enjoy hot
and vegetables. meals without the hassle, saving them
time and energy.

3 Projected revenue
FeelMeal is projected to generate a total revenue of 45,00,000 Taka by May 2026.
Mission Statement
"We aspire to build a healthy and strong community by providing fresh and convenient food
preparation so that people can do greater things for themselves and the world around them."
The Untapped Meal
Kit Market in
Bangladesh
The meal kit market in Bangladesh is ripe with opportunity. Bangladeshi
consumers are seeking convenient, healthy, and time-saving cooking solutions.
Meal kits that provide portioned ingredients, sustainable packaging, and easy-to-
follow recipes can fulfill this growing demand.
Industry Overview and Market Potential

Changing Lifestyles Health Consciousness Untapped Potential

Bangladeshi consumers, There is an increasing demand The meal kit market in

especially urban professionals, for nutritious, home-cooked Bangladesh remains largely
are seeking convenient meal meals as Bangladeshis become untapped, providing a significant
solutions that fit their busy more health-conscious. growth opportunity for
lifestyles. innovative service providers.
Marketing Mix
Product Price
A meal kit includes fresh raw materials, packaged Our meal kits range from Taka 75 to 250, with
foods, and meticulously selected vegetables, non-veg delivery charge excluded. Prices are justified by
items, and customized dry materials, with step-by- value, and purchases are confirmed through digital,
step instructions and recipes from local and physical, COD, and mobile payment methods.
international cuisines.

Place Promotion
Our product will be launched digitally on Online promotion for Feel Meal targets female upper-
mealset.com.bd, Instagram, and Facebook, with class working, young, and hip generations on
customers ordering through messaging or phone call, Facebook and Instagram. Influencers, short
and delivery confirmed within 15 hours. promotional videos, and partnerships are offered.
FeelMeal Service Features

Fresh and Natural

Cooking Emergency ingredients Health focused
Ingredients with Express Delivery meal
Recipes
Have necessary
Delivering food in three Used only fresh and Ensuring tasty food with the
ingredients along with
hours. natural to maintain the consult with our
easy to follow recipes.
nutritional value. nutritionists.

Exploratory Convenient Weekly

Options Delivery
Featuring foreign Customers can order in bulk
cuisines, allowing to plan and prepare their
customers to explore new meals for the week.
flavors.
SWOT Analysis

Strengths Weakness
• Early mover • affordability
• Healthier option • Lack of awareness

S W
• Flexibility and convenience • Availability issues
• Not easily replicable

Opportunities
O T Threats
• Increasing Target Audience • Existing Competitors
• Pandemic and other options • Recession
Competitor 1: FoodNFlavours

foodFlavours is the only company currently working in the service industry with
a working website and a Facebook page. They not only work in the meal kit
industry but also provide cooked meals.
Competitor 2: Retail Stores

In Bangladesh, the retail environment is divided into two categories, organized

and unorganized. Most of our target markets are currently shopping in these
stores, so we will be indirectly competing with these retail gains for customer
share.
Competitor 3: Restaurants
and Food Delivery

Panda, Pathao, and Hungry Naki are the current market leaders and also easy
alternatives to cooking meals at home. However, a customer can never be certain
of the hygiene of the food served by these restaurants. Our product will
overcome this weakness of restaurants.
Action Plan
1 Vision
Simplifying cooking for healthier living.

2 Mission
Capture 80% market share and deliver unmatched value.

3 Financial Goal
Achieve break-even within 5 years.
Financial Analysis
1 Income Function 2 Break Even 3 Promotion Budget

The market size in Dhaka The Break-Even analysis is

The budget for promotion
is estimated to be 2,50,000, done from the production
is BDT 500,000, which
with 1.8 million women in manager's point of view,
will be primarily spent on
the corporate sector, 30.4% taking into account the
online platforms like
using Facebook, and the total investment, average
Facebook, Instagram, and
rest being Gen Z, Neo price and cost of each Feel
influencer marketing.
locals, and working fathers. Meal and subscription.
 Income Function:
The market size in Dhaka is estimated to be 2,50,000, with 1.8 million women in the corporate sector, 30.4% using
Facebook, and the rest being Gen Z, Neo locals, and working fathers.

Market size
400000
Break-Even Analysis
Total Investment Pricing and Costs Break-Even Point
The total investment in this The average price of each By April 2025, the total expected
venture at the start was BDT Feel Meal is BDT 160, and Feel Meals sold would be 7,100, and
10,00,000, which is the fixed the average price of each the expected subscriptions sold
cost. subscription is BDT 240. The would be 1,800, with a total expected
average cost of each Feel revenue of BDT 1,568,000 and a net
Meal is BDT 80. profit of BDT 0, which would be the
break-even point.
Good food is the Foundation of genuine happiness
-Auguste Escoffier(Former French Chef and Restauranteur)
Promotion Budget
Facebook
A significant portion of the BDT 500,000 promotion budget will be allocated to
Facebook, specifically Facebook Groups and Pages.

Instagram
Instagram will also be a key focus for the promotion strategy, with a portion of the
budget dedicated to Instagram Pages and influencer marketing.

Influencers
Collaborating with relevant influencers will be an important part of the promotion
strategy, as they can help reach the target audience effectively.
Conclusion
In summary, Feel Meal's marketing strategy focuses on positioning the brand as a
fresh, convenient meal kit service that caters to time-saving cooks and cooking
enthusiasts. The company is leveraging social media and mobile marketing to
reach its target audience, while also implementing a customer-value-based
pricing strategy. The action plan outlines the vision, mission, and financial goals,
and the financial analysis covers the income function, break-even point, and
promotion budget distribution. With a comprehensive approach, Feel Meal aims
to capture 80% market share and achieve break-even within 5 years.
Thank You