STRATEGIC ANALYSIS
&
INTUITIVE THINKING
STRATEGIC ANALYSIS
A process that involves researching an
organization’s business and operations.
It is extremely analytical and rational.
Strategic thinking
a type of thinking uses analytical thinking to
create solutions to problems.
Analytical thinking
is simply the act of breaking down data
into useful information.
Stages of Problem-solving or
Decision-making (Brim et al. cited
in Hannson 2005,9-10)
Stages of Problem-solving or Decision-making
(Brim et al. cited in Hannson 2005,9-10)
Stages of Problem-solving or Decision-making
(Brim et al. cited in Hannson 2005,9-10)
1. Identify the Problem
2. Obtaining necessary information
3. Production of possible solutions
4. Evaluation of such solutions
5. Selection of a strategy for performance
Stages of Problem-solving
or Decision-making
(Rubnicki and Vagner
2014,176)
Stages of Problem-solving or Decision-
making (Rubnicki and Vagner
2014,176)
Stages of Problem-solving or Decision-making
(Rubnicki and Vagner 2014,176)
1. Identification and evaluation of data relevant to strategy
formation
2. Definition of the external and internal environment to be
analyzed
3. A range of analytical methods that can be employed in the
analysis
INTUITIVE THINKING
INTUITIVE THINKING
A feeling (a sense) that doesn’t use
rational processes such as facts and data.
It’s more of an instinct or immediate
reaction. Typically, no ’thinking’ is
involved, sensing or knowing without
using rational processes such as facts and
instructions.
INTUITIVE THINKING
Has contrasting qualities: it is unfocused,
nonlinear, contains “no time,” sees many
things at once, views the big picture,
contains perspective, is heart centered,
oriented in space and time, and tends to
the real or concrete.
INTUITIVE THINKING
Intuition comes into its own where
analytical thinking is inadequate: under
time pressure, where conditions are
dynamic, where the differentiation
between observer and observed is
unclear.
EXAMPLE
Jumble word by
methodically (not
analytically)
manipulating the
order of the
letters.
INTUITIVE THINKING
Heuristic
Also known as “rules of thumb” are mental
shortcuts or thinking maneuvers that enable
the decision maker to make quick judgments,
evaluations, or decisions often by simplifying
otherwise difficult problems or tasks.
