GROUP 1 Introduction to company Mission and vision Market Shares Geographic Presence Market Dynamics and Zong Position
OVERVIEW Products & Services
Dynamic Culture Achievements SWOT Social Activity Challenge & Risk Recommendation Conclusion Introduction to the Company 1.Background of Zong: 2.Current Status: 3.Mission and Core Values: 4. Annual Business Conference (2023): 5.CEO’s Vision and Commitments: 6. Strategic Vision: 7.Partnerships and Growth: 8. Reducing Digital Divide: 9. CEO’s Outlook: MISSION AND VISSION CORE Responsibility VALUE
VISION Makes Perfection CULTURAL PILLARS Openness lead the Digital Innovation Collaboration Innovation MISSION KEY BEHAVIORS To provide digital life and excellent service Customer Centricity in Pakistan Teamwork Integrity OUR CORPORATE Execution IDEOLOGY Progressiveness Let’s ACT Attitude Communication Teamwork MARKET SHARES HTTPS://WWW.STATISTA.COM/STATISTICS/500851/M OBILE- MARKET-SHARE-PAKISTAN-BY-PROVIDER/
6. Marketing Positioning 7. collaboration and patnership MARKET DYNAMIC AND ZONG POSITION . . Mobile Subscriber Share :Zong at 23.1% , Jazz leading with 38.6%
Subscriber Growth: From 30.9 million (2017-18) to 46
million (2021-22). Steady Rise: Demonstrates consistent growth in cellular subscriptions. Network Intensity: Zong leading with over 5.9 million subscribers Mobile Broadband Share Zong holding a 27.8% share
Market Growth Zong leading with 9% growth in subscribers. CELL CITES
TECHNOLOGICA L INNOVATION Zong Pioneering 5G They have over 14,000 cell towers around the country. trials, expanding 4G to 160 cities. PRODUCT & SERVICES DIVERSE PRODUCT Telecom Services FOR Tailored CONNECTIVITY 1.Zong SIM Cards: 1. Voice Services . 2.4G Dongles and WiFi Data Services: Devices: 3.SMS (Short Message Service). 3.Zong 4G Wingle: 4.Value-Added Services (VAS): 4. Zong Smartphones: 5.International Roaming: 5.4G Internet Devices: 6.Mobile Banking and 6. Zong Bolt+ (4G Hotspot): . Payments: 7.Mobile Broadband Plans:. 7.Digital Content Services: 8. Cloud Services: . 8. Device and SIM Sales:. 9.IoT Solutions: 10.Value-Added Services (VAS): 9.Customer Support: services. Dynamic Culture Zong, with its vibrant culture, emphasizes core values like customer-centricity, teamwork, innovation, and integrity. Diversity is a key focus, evident in an inclusive workforce and collaborative initiatives. The company values employee well- being, ensuring work-life balance and professional growth. Zong extends its impact beyond business through active social responsibility, creating a positive influence in communities. Recognized for excellence, Zong's internal appreciation programs and industry accolades contribute to its inspiring workplace ambiance. Back to Agenda Page ACHIEVEMENT
Zong is Recognized as Pakistan's No.1
Data Network, establishing leadership in the telecommunications industry. Zong has Deployed a state-of-the-art Energy Efficient Digital Management Platform for future technologies, including 5G. • Surpassed 11,000 4G cell sites, making Zong
the first and only company to reach this
milestone. •Consistent growth in subscriber numbers, leading 4G services, strong financial position. Strengths Weaknesses • Zong's robust 4G/LTE network • Limited presence in certain geographic infrastructure. areas. • Strong brand recogniti on and reputati on in • Possible dependency on a specifi c the telecommunicati ons industry. technology, necessitati ng conti nuous • Strategic alliances and partnerships for innovati on. enhanced service off erings. • Regulatory challenges and compliance issues • - Commitment to sustainability & green initi ati ves. in the dynamic telecom industry. • Potenti al gaps in customer service experience. SWOT ANALYSIS Threats Opportunities - Growth potential in untapped rural markets. • Intense competition from other telecom - Advancements in technology, such as the operators. transition to 5G. • Regulatory changes impacting operations. - Expansion of digital services and innovative • Rapid technological obsolescence and the offerings. need for continuous investment. - Collaborations for joint ventures and expanded . • Economic downturns affecting consumer service portfolios. spending on telecom services.
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SOCIAL ACTIVITY - Zong 46, established in 2008, places sustainability at the forefront of its corporate agenda. - Actively invests in social initiatives to make a meaningful impact on people's lives. - Focuses on reducing the carbon footprint through energy- efficient measures and renewable energy sources. - Implements eco-friendly policies, including remote work and reduced travel, to further minimize environmental impact. - Committed to preserving the environment and biodiversity through measures such as reduced water consumption. - Undertakes waste reduction strategies and has planted thousands of trees nationwide to combat climate change. - Demonstrates a firm belief in the importance of environmental preservation and sustainability. - Industry leader in driving sustainability and CHALLENGES/RISKS
•Intense competition in the telecommunications
sector with other major players like Jazz and Ufone. • Economic fluctuations and uncertainties impacting consumer spending on telecommunication services. •Being a subsidiary of China Mobile, potential risks associated with the parent company's decisions and global economic trends. • Safeguarding customer data, privacy, and network integrity against potential cyberattacks. RECOMMENDATION
•Strategically expand the network infrastructure to cover
more urban and rural areas, ensuring seamless connectivity for a broader customer base. •Stay at the forefront of technological advancements by actively participating in the development and deployment of 5G technology. •Form strategic partnerships with local businesses, startups, and tech companies to drive innovation, enhance services, and contribute to the local economy. •Explore collaborations with government initiatives to support national digital transformation goals. CONCLUSION
IN CONCLUSION, ZONG HAS SOLIDIFIED ITS POSITION AS A STRATEGIC
LEADER IN PAKISTAN'S TELECOMMUNICATIONS SECTOR. ACHIEVING THE SIGNIFICANT MILESTONE OF 11,000 4G CELL SITES UNDERSCORES ITS COMMITMENT TO ROBUST INFRASTRUCTURE. RECOGNIZED WITH THE BEST SERVICES AWARD, ZONG'S CUSTOMER-CENTRIC APPROACH IS EVIDENT, ALIGNING WITH CEO WANG HUA'S VISION FOR A SUSTAINABLE AND INCLUSIVE DIGITAL FUTURE. THE RECOMMENDATIONS FOR FUTURE GROWTH, FOCUSING ON INNOVATION AND CYBERSECURITY, PROVIDE A CLEAR PATH FORWARD. ZONG'S ADAPTABILITY, RESILIENCE, AND COMMITMENT TO SOCIAL RESPONSIBILITY POSITION IT FOR CONTINUED SUCCESS, NOT ONLY AS A TELECOM SERVICE PROVIDER BUT AS A KEY CONTRIBUTOR TO PAKISTAN'S EVOLVING DIGITAL LANDSCAPE. D Thank you FEEL FREE TO ASK QUESTIONS
