36 IDT - Truong Quoc Phong
36 IDT - Truong Quoc Phong
36 IDT - Truong Quoc Phong
Digital Technology
Student: Phong Truong
Professor: Minder Chen
Agenda
1. Case's introduction
2. Key lessons learned
3. Reflection
• 2010 Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider
• MBA Wharton Business School
• $20 80%
• Home Try-On" program ||20,000-person|| online and offline retail
Digital Marketing
and Customer
Online to Offline
Relationship
(O2O) Transition
Management
(CRM)
Order
Traceability