Culture and
Communication
        of Italy
A presentation by:
Kamilija Voitechovič,
Isf-22/2
AGENDA
• More about Italy
• Top destinations in Italy
• Italian culture
• Italian hand gestures
• Eye contact and haptics
• Appearance
• Etiquette
• Gifts
• Conclusion
 Italy is a country
                         National flag:                                      Capital city:
 located in the middle                    National emblem:
                                                                             Rome
 of the Mediterranean
 Sea, in Southern
 Europe.                                           National dishes:
                          Land area:
                          301,230 km2
                                                                            Popular sport:
                                                                            Football
Language: Italian           Currency:                                 Main religions:
                            Euro (€)
                                                                      • Christianity
                                                                      • Atheism
                                                                      • Islam
TOP DESTINATIONS
     IN ITALY
ROME
VENICE
VERONA
MILAN
PISA
ITALIAN CULTURE
                             ARE
                           PRIZED:
 inventiveness   imagination     intelligence   education
                             ‘Good
             ‘Hello’ –
                           morning’ –
               Ciao
                           Boungiorno
GREETINGS
IN ITALY
            ‘Goodbye’ –    ‘Thank you’ -
            Arriverderci      Grazie
     ITALIAN HAND GESTURES
“Che puzza!”           “Silenzio”
English translation:   English translation:
“What a smell!”        “Silence (keep quiet)”
   ITALIAN HAND GESTURES
“Perfetto”             “Che sbadato!”
English translation:   English translation:
“Perfect”              “How could I have forgotten?!”
GESTURES
When meeting an Italian for the first
time, be ready to shake hands, but if
they come at you, be ready to air kiss.
EYE CONTACT AND HAPTICS
   Italians have a
                         Italians use eye
  culture that relies
                         contact to depict
   heavily on eye
                        how honest one is.
       contact.
HAPTICS
Touching is one ot the most powerful
forms of non-verbal communication.
APPEARANCE
              In Italy, the way you dress can
                          indicate:
             • your social status
             • your family's background
             • your education level
APPEARANCE
  “Dressing elegantly but conservatively!”
               Italians are:
            • open
            • curious
ETIQUETTE
            • tolerant of others
              manners
            Dinner entertainment is
DINING      more of a social
ETIQUETTE   occasion to get to know
            people.
If you invite, you
   pay for meal
            Do not put your elbows on
                    the table!
DINING
ETIQUETTE
DINING
ETIQUETTE
GIFTS
• Gifts should be
  beautifully wrapped.
• Quality is important,
  rather than quantity.
                      Advice:
                      Advice:
        Do not give red flowers as they
GIFTS   indicate secrecy.
        Do not wrap a gift in black with
        gold ribbon, which symbolizes
        mourning.
THANK YOU FOR ATTENTION!