Creativity of the Entrepreneurs in the field of business
On Peyush Bansal
Presented by-
Name: Prachi Garodia
Branch: B.COM(H) F&A
Roll No: 222043025
About Peyush Bansal-
• Peyush Bansal is an Indian entrepreneur, business executive and an
angel investor. He is the co-founder and CEO of Lenskart, an Indian
multinational optical prescription eyewear retail chain, based in
Gurugram. He is also a shark at the show Shark Tank India.
• Born: 26 April 1985 (age 38 years),
• Education: Don Bosco School, McGill University, Indian Institute Of
Management–Bangalore (IIM–Bangalore)
About Lenskart
Lenskart is an Indian multinational optical prescription eyewear retail chain,
based in Delhi NCR. As of March 2023, Lenskart has more than 2,000 retail
stores, three-fourths of which are in India. Its manufacturing facility in New
Delhi manufactures 3 lakh glasses a month.
Founders: Peyush Bansal, Amit Chaudhary
CEO: Peyush Bansal (Nov 2010–)
Headquarters: Gurugram
Subsidiaries: OWNDAYS, Tango Eye, Neso Brands Pvt. Ltd., more
Founded: 2010
Number of employees: 5,000+ (2020)
Number of locations: 2,000+ retail stores (2022)
What is special about Lenskart?
Lenskart has Revolutionized The Eyewear Industry In The Country With
Its Omni-Channel Approach. From An Ever-Growing Number Of Offline
Stores Across Major Cities In The Country To Innovative Integration Of
Technology While Purchasing Online, Lenskart Caters To Every
Customer With Several Deals And Offers.
There in-house robotic lens manufacturing and assembly ensure 100%
precision and top-quality control. Offering the best quality products at
affordable prices has helped us grow more than 500% in the last 12
years, and we are the top optical business in India today.
Why Lenskart is so famous?
Catering to the Indian sentiment of – ' aur dikhao ', Lenskart India has
over 5,000 styles of frames and over 45 types of lenses. They don't just
offer reading glasses but also offer a range of the latest designer
sunglasses. Lenskart has also revolutionized the eyewear industry by
using cutting edge technology.
Why Lenskart is different from other
brands?
The company has a vertically integrated supply chain that helps it keep
its costs low. It sources its products directly from manufacturers,
eliminating the need for middlemen and reducing costs. Lenskart invests
heavily in marketing and advertising to increase brand awareness and
attract new customers.
What is the advantage of Lenskart?
Buy 1 Get 1 Free on Eyeglasses & Sunglasses! Share with your Friends
& Family. Become a Lenskart Gold member and get the VIP treatment
every time you shop. Lenskart Gold is a loyalty plan that gets you the
most exclusive offers such as the privilege of BUY 1 GET 1 for a whole
year and much more.
How is Lenskart different?
Lenskart Company & Brand Overview
They use robotic techniques to deliver glasses that are accurate to 3
decimal places. This shows that the brand gives high importance to
quality. Lenskart boasts of over 5000 styles of eyewear, which is 5 times
more than that of any retailer in India.
How successful is Lenskart?
The company reaches out to over 1,00,000 customers a month. Lenskart
is spread over 235 cities in India. It has seen a growth of over 200% in
the last 2 years. Lenskart boasts of having over 5000 styles of eyewear,
which is 5X more than that of any retailer in India.
What is the concept of Lenskart?
We started with the aim to disrupt eyewear every step of the way. And
today, we stand as India's Biggest Eyewear Brand. At no point of time
does one feel limited by price, style or ways to get the perfect pair at
their doorstep.
Who is rival of Lenskart?
These competitors include Eyemyeye,
Specsmakers, Titan Eyeplus, and Lensbazaar. 1.
Eyemyeye: Eyemyeye is a notable competitor,
offering a range of eyeglasses and contact lenses .
What is the tagline of Lenskart?
The tagline “Lenskart Dhaakad Hai” encapsulates the central theme of
the TVC.
