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Group 9 Seng Hua HNG

This document summarizes a presentation by Group 9 on how Seng Hua Hng Foodstuffs used data analytics to support their growth. Seng Hua Hng grew from peanuts in 1994 to a variety of nuts by 2014, achieving a 36% market share with 170 employees by 2018. They accumulated large amounts of data but faced challenges in managing it. In January 2018, a data analysis project began with UOB-SMU to help Seng Hua Hng with decision making, strategic planning, and driving brand awareness through uncovering historical trends, demand forecasting, sales forecasting, and estimating product cannibalization. The presentation was open for feedback.

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Varshini Baskaran
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132 views15 pages

Group 9 Seng Hua HNG

This document summarizes a presentation by Group 9 on how Seng Hua Hng Foodstuffs used data analytics to support their growth. Seng Hua Hng grew from peanuts in 1994 to a variety of nuts by 2014, achieving a 36% market share with 170 employees by 2018. They accumulated large amounts of data but faced challenges in managing it. In January 2018, a data analysis project began with UOB-SMU to help Seng Hua Hng with decision making, strategic planning, and driving brand awareness through uncovering historical trends, demand forecasting, sales forecasting, and estimating product cannibalization. The presentation was open for feedback.

Uploaded by

Varshini Baskaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ABA

PRESENTATION
Seng Hua Hng Foodstuffs : Cracking the camel Nut for Growth, Using Data Analytics

GROUP 9
KAVYA
DEEPA
VARSHINI B
JAYANTHAN
MUTHUKRISHNA G
RAGHAVENDRAN H
IN 1994, THEY GREW FROM PEANUTS TO VARIETY OF NUTS.
​
IN 2014, they had market share of 36%​.

IN 2018, company staff strength grown to 170​.

private label packaging for local house brands and contract manufacturing.
COMPANY
BRAND
CHALLENGES AND OPPORTUNITIES TOWARDS
DATA ANALYTICS ADOPTION
Opportunities​
​
Enhanced Decision-making​
​
Strategic Insights for Growth​
​
Challenges

​Lack of Skilled Personnel

Low priority of allocating budgets​

​
RESTRUCTURING
Finance
Human Resources
Sales and Marketing
Operations
The ‘Mini Monster’

IT ACCUMULATED A VOLUMINUOUS AMOUNT OF DATA.​

THERE WERE MANY COMPLICATIONS DUE TO CAMEL'S SPIRALLING DATA VOLUME.​

MANAGING THE STOCK KEEPING UNIT – MINI MONSTER​

JANUARY 2018 - DATA ANALYSIS PROJECT BEGAN BY "UOB- SMU" ASIAN INSTITUTE.​

​
TRIED & TESTED PATH​
FOR SHH, THE FINANCIAL PLANNING TOWARDS ACCOMPLISHING LONG TERM GOALS WAS A
CRITICAL PROCESS.​

THE BIG DETERRENCE FOR THE GLOBAL EXPANSION WAS THE ABESENCE OF SUPPORTING
INFORMATION SUCH AS OPERATING COSTS,RETURN ON INVESTMENT, PRODUCTION
QUANTITY .​

AIM - TO SUPPORT SHH IN ITS DECISION MAKING PROCESS TOWARDS STRATEGIC PLANNING
AND DRIVE BRAND AWARENESS FOR NEW PRODUCTS AS WELL AS CUSTOMER LOYALTY FOR
EXIXTING ONES.​​
DATA ANALYTICS -SME’S
Uncovering Historical Trends

1. Seasonal buying patterns


2. Most responsive periods
3. Product Purchased Most
PREDICTIVE ANALYTICS -SME’S
Demand Forecasting
12-week Monitoring plan

Sales Forecasting

Revision of Production cycle


PRESCRIPTIVE ANALYTICS - SME’S

Estimating Product Cannibalisation


PRESENTED BY GROUP 9

OPEN FOR FEEDBACK

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