MODULE 5: TEAM PROJECT
EXECUTIVE PRESENTATION
Presented by: Fantastic 5
Arric Self, Bettina Bravo, Christopher Duree, Joanna Kelley, Stacee VanCamp
November 20, 2023
OGL 355: Leading Org Innovation
Dr. Brent Scholar
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Introduction
Organizational Structure
Disney’s Leadership Team
Environmental Analysis
SWOT Analysis
Competitive Advantage
Recommendations
Summary
References
Walt Disney’s Mission Statement:
“to entertain, inform and inspire people
around the globe through the power of
unparalleled storytelling, reflecting the iconic
brands, creative minds and innovative
technologies that make ours the world’s
premier entertainment company.”
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DISNEY
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JOSH D’AMARO JILL ESTORINO GAIL EVANS THOMAS MAZLOUM TASIE FILIPPATOS
CHAIRMAN, DISNEY PRESIDENT & EXECUTIVE VP, CHIEF PRESIDENT, DISNEY PRESIDENT, DISNEY
EXPERIENCES MANAGING DIRECTOR, DIGITAL & TECHNOLOGY SIGNATURE CONSUMER PRODUCTS,
DISNEY PARKS OFFICER EXPERIENCES GAMES, & PUBLISHING
INTERNATIONAL
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Low Threat Level
● New Entrants
● Bargaining Power of
Suppliers
● Substitute Products
DISNEY THEME PARKS
High Threat level
● Power Level of Buyers
● Industry Rivalry
The way to get started is to quit talking
and begin doing. -Walt
Disney
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Target Market: Families, teenagers and young adults
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Valuable Resources:
● Innovation
● Media Networks
isney rand
● Advanced Technologies
❑ New Interactive Rides & Experiences
❑ Building New Locations
❑ Updating Current rides with new
technology
DISNEY THEME PARKS
With the ability to make dreams a
reality, we have taken a look at Disney’s
innovative theme parks that have been
charming us since we were kids, with
amazing stories that whisk us away to
new lands.
"Do a good job. You don't have to worry about
the money; it will take care of itself. Just do
your best work -- then try to trump it." - Walt
Disney
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About Us. Disney Connect. (n.d.). https://disneyconnect.com/dpep/about-us/
Adamkasi. (2018, December 15). Porter’s five forces of Walt Disney Company. Porter Analysis.
https://www.porteranalysis.com/porters-five-forces-of-walt-disney-company/
Colopy, J. (2023, March 12). Three Years Ago Today, Disney closed due to covid-19. we had no idea what was coming. Inside the Magic.
https://insidethemagic.net/2023/03/three-years-ago-today-disneyland-covid-jc1/
Competitive Advantage. QuickMBA. (n.d.). http://www.quickmba.com/strategy/competitive-advantage/
Disney Target Market Segmentation & Audience Demographics. Start.io - A Mobile Marketing and Audience Platform. (2022, August
25).
https://www.start.io/blog/disney-target-market-discover-disneys-audience-demographics-marketing-strategy-competitors/#:
~:text=At%20first%20glance%2C%20it%20may,a%20particular%20focus%20on%20families
.
Disney’s Organizational Structure. Organimi. (n.d.). https://www.organimi.com/organizational-structures/disney/
Gass, Z. (2023, January 30). Social Media is ruining your Disney Trip. Inside the Magic.
https://insidethemagic.net/2023/01/weve-been-looking-at-disney-the-wrong-way-zg1
Guttmann, A. (2023, August 29). Revenue of the Walt Disney Company in the fiscal year 2022, by operating segment. Statista.
https://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/
DISNEY THEME PARKS 14
Hoffower, H., & Michaels, M. (2018, May 27). How much it costs to spend a day at America’s most popular theme parks, ranked. Business
Insider.
https://www.businessinsider.com/cost-us-theme-parks-ranked-disney-six-flags-2018-5#45-cliffs-amusement-park-albuquerque-
new-mexico-
Mind Tools Content Team. (n.d.). Porter’s Five Forces - The Framework Explained. MindTools.
https://www.mindtools.com/at7k8my/porter-s-five-forces
O’Neil, K. (2023, July 22). Disney World and universal have new rival with Huge Park Project. TheStreet.
https://www.thestreet.com/travel/disney-world-universal-have-new-theme-park-rival-mansion
Pereira, D. (2023, June 6). Disney SWOT analysis (2023). Business Model Analyst.
https://businessmodelanalyst.com/disney-swot-analysis/
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review.
Urrutia, K. (2023, November 15). Walt Disney Marketing strategy: Driving the magic of brand success. Voy Media.
https://voymedia.com/walt-disney-marketing-strategy/
The Walt Disney Company. (n.d.). https://thewaltdisneycompany.com/
DISNEY THEME PARKS 15
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Fantastic 5
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