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Mod Overlay Design

This document provides an overview of a new product. It addresses the market gap the product fills by helping customers in a way other products only partially do. The product benefits consumers by being uniquely designed, first to market, and tested. It has a growth strategy of rolling out to influencers then the public while monitoring feedback. Financial projections estimate 50,000 users the first year generating $5.6 million in revenue, growing to 1.6 million users and $216 million in revenue by the third year.

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JOHN DANIEL
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58 views13 pages

Mod Overlay Design

This document provides an overview of a new product. It addresses the market gap the product fills by helping customers in a way other products only partially do. The product benefits consumers by being uniquely designed, first to market, and tested. It has a growth strategy of rolling out to influencers then the public while monitoring feedback. Financial projections estimate 50,000 users the first year generating $5.6 million in revenue, growing to 1.6 million users and $216 million in revenue by the third year.

Uploaded by

JOHN DANIEL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

MAKING

DECISIONS USING
PROBABILITIES
GROUP 10
DECISION
THEORY

2
Company overview

3
Product overview
First beautifully designed product that's both stylish
and functional

4
Problem

• Market gap: few, if any, products on the market help customers like we do
• Customers: 66% of US consumers spend money on multiple products that only partially resolves
their issue
• Financials: millennials account for about a quarter of the $48 billion spent on other products in
2018
• Costs: loss of productivity costing consumers thousands of dollars
• Usability: customers want something easy to use that helps make their life easier

5
Product benefits
Online store and market swap

6
Our competition

• Our product is priced below that of other • Company A product is more expensive
companies on the market • Companies B & C product is expensive and
• Design is simple and easy to use, compared inconvenient to use
to the complex designs of the competitors • Companies D & E product is affordable, but
• Affordability is the main draw for our inconvenient to use
consumers to our product

7
Product overview

• Unique • Only product specifically dedicated to this niche market


• First to market • First beautifully designed product that's both stylish and
• Tested functional

• Authentic • Conducted testing with college students in the area


• Designed with the help and input of experts in the field

8
Growth strategy

• Feb 20XX: roll out product to high profile or top-level


participants to help establish the product
• May 20XX: release the product to the public and monitor
press release and social media accounts
• Oct 20XX: gather feedback and adjust product design as
necessary

9
Market overview

• Opportunity to build
Clients Orders Gross revenue Net revenue
• Fully inclusive market
• Total addressable market 20XX 10 1100 $10,000 $7,000
• Freedom to invent
• Selectively inclusive market 20XX 20 200 $20,000 $16,000
• Serviceable available
market 20XX 30 300 $30,000 $25,000

20XX 40 400 $40,000 $30,000

10
Product overview

• Our product makes consumer lives easier, and no • Close the gap
other product on the market offers the same features • Target audience
• Gen Z (18-25 years old) • Cost savings
• Reduce expenses for replacement products • Easy to use
• Simple design that gives customers the targeted information
they need

11
Financials

Year 1 Year 2 Year 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

12
Brita Tamm

Thank you 502-555-0152


brita@firstupconsultants.com
www.firstupconsultants.com

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