TABLE OF CONTENTS

Chapter 1- The Problem Chapter 3 -

01 and its Background 03 Methodology

Chapter 2 - Review
02 of Related literature
04 Currriculum Vitae
 Chapter
1:
The
Problem
and Its
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Backgroun
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 Introduction Statement of the Problem
• Product Prioritization
● The Birth of Capitalism and • Factors Affecting Purchasing
Financial Capabilities from Decision
Globalization • Proving whether the factors
● The Spread of COVID-19 provided has an impact towards
Pandemic consumer's purchasing
● The Study’s Purpose decisions
Towards Its Target • The significant difference in the
Population assessment of the respondents
● The Study’s Main as to the factors influencing
Objectives purchase decisions.
Statement of the Problem Theoretical Framework
• External factors that
caused impulsive buying. ● Maslow’s Hierarchy of
• The proposed buying Needs Theory
behavior based on the
findings.
 VS of
ea
Buying Behavior
N V
the ABM Students at
VSV Polytechnic
the bndny
NUniversity of the

Factors av Philippines
v
v n
Products

D v
D a
•Product Appeal V •Basic Necessities
•Sales Promotion
•Brand Image
V S •Hygiene Materials
•Academic supplies
H •Miscellaneous stuff
•Media
Influencers Sv n•Basic Medications
•Advertising
HVS Gender
bndn V
SV
needs

N V
y N
Conceptual Framework
 Hypothesis Scope and
Limitations of the Study
A significant difference among the
assessment of the factors
• Impact of the Covid-19 towards
influencing purchase decisions
the buying behavior of 200
during pandemic by the following
ABM Grade 12 Senior High
variables:
School Students of Polytechnic
• Product Appeal
University of the Philippines
• Sales Promotion
that is currently enrolled for
• Brand Image
with academic year 2022-2023.
• Media Influencers
• Gender
• Advertising
Significance of the Definition of terms
Study The following terms were
defined operationally to provide
The result of the study would a common frame for reference:
play significant implications
for the beneficiaries: • Brand Image
• Students • Sales Promotion
• Community • Product Appeal
• Businessmen • Advertising
• Future Researchers • Gender
• Media Influencers
• Social Media

o ï
 Chapter 2:
Review of Related
Literature
 Synthesis
● Rise of E-commerce. Impact of the COVID-19 Pandemic on Online Consumer
Purchasing Behavior by Shengyu, Beata, Sevda, Irina and Amina
● Consumer’s Purchase Prioritization. Impact of COVID-19 on consumer behavior by
Diane Crispell.
● Most Crucial Product Bought for Survival. Consumer Food Buying during a
Recession by Jayson L. Lusk and Brandon R. McFadden
● Consequential Aspects Caused by the Pandemic that also Affects Purchasing
Behavior. A cross study in Mexico, Colombia and Ecuador by Emigdio, Laura, Monica
and Mayra and The impact of the COVID-19 crisis on consumer purchasing
motivation and behavior by Ulpiano, Javier and Antonio
● Consumer Buying Method Preference supported with multiple factors. Impact of
COVID-19 on Consumer Buying Behavior Toward Online Shopping in Iraq by Ali Jamal
Bayad
 Chapter 3:
Methodologyø
 Research Design
ResearchInstruments
The current study adopts a
• Online Survey Questionnaire
quantitative-non experimental
methodology with a
correlational approach.
Data Gathering Procedure

Population and Sampling • Due to the ongoing pandemic,

the questionnaire was then
• A number of 200 randomly created through an online
selected ABM Grade 11 form so that respondents can
students at PUP. answer it easily in their times
• 134 Samples from the of leisure.
population size are used in the
study.
 Slovin's Formula
Chapter 3: Methodology
Given the population size, this statistical
ø
tool was used to calculate the sample size.

Statistica
n = N / (1+Ne2)
whereas:
n = no. of samples
N = total population

l e = error margin / margin of error

n = 200 / 1 + 200 (0.05)2

n = 200 / 1 + 200 x 0.25

Treatme n = 200 / 1 + 200 x 1/400

n = 200 / 1 + ½
n = 200 / 3/2

nt of
n = 200 x 2 / 3

n = 400/3 or 133.33 or 134

Data
Validation of Instruments
• The researcher's instrument used in conducting this
research is a survey questionnaire through an online
survey via a google form.

• The researchers seek help from their previous

research teacher Mr. Tirsolito Salvador validate the
questions
Cur r i c u l um
Vitae
 Alfea Jenica B. Aguilar
Secondary (JHS)
217 E St.,
2017-2021
Ilang-ilang

Bancal, Meycauayan City,

Malanday National High
Bulacan
School
M.H. Del Pilar St.,
SKILLS:
Malanday, Valenzuela
 Adaptability
City
 Time Management Skills
 Problem-solving Skills
2011-2017 Bancal
EDUCATIONS:
Integrated School
Secondary (SHS)
San Diego St.,
2021-2024 Polytechnic University
Bancal, Meycauayan City,
of the Philippines
Bulacan
Senior High School
Sta. Mesa, Manila
 JANE HAZEL O. BARBADO
Secondary (JHS)
418 Balmes St., Quiapo
2017-2021 Victorino Mapa High
Manila City
School
300 San Rafael St. San
SKILLS:
Miguel Manila,
• Interpersonal Communication Skills
Philippines
• Problem Solving Skills
• Adaptability
Elementary
2011-2017 Apolinario Mabini
EDUCATION:
Elementary School
Secondary (SHS)
1001 Severino St.
2021-2024 Polytechnic University of
Quiapo, Manila
the Philippines
Senior High School
Sta. Mesa, Manila
MARK IVAN C. BOCO Secondary (JHS)
116 - W Santol St., Brgy. 2017-2021 Victorino Mapa High
Santol, Quezon City School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Decision-making Skills Philippines
• Analytical Skills
• Teamwork Skills Elementary
2011-2017 Padre Burgos Elementary
EDUCATION: School
Secondary (SHS) 586 Altura corner,
2021-2024 Polytechnic University of Buenos Aires Street,
the Philippines Senior High School Sampaloc, Metro Manila
Sta. Mesa, Manila
 Secondary (JHS)
TWINKLE KHANNA D. BONIFACIO 2017-2021 Victorino Mapa High
412 B. Paltoc St. School
Sampaloc, Manila 300 San Rafael St. San
Miguel Manila,
SKILLS: Philippines
• Creativity Skills
• Teamwork Skills Elementary
• Adaptability 2011-2017 Padre Burgos Elementary
School
EDUCATION: 586 Altura corner,
Secondary (SHS) Buenos Aires Street,
2021-2024 Polytechnic University of Sampaloc, Manila
the Philippines Senior High School
Sta. Mesa, Manila
SUNORA A. BULEG Secondary (JHS)
267 P. Casal St., San Miguel 2017-2021 Victorino Mapa High
Manila City School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Effective communication skills Philippines
• Active listening
• Leadership Elementary
2011-2017 Apolinario Mabini
EDUCATION: Elementary School
Secondary (SHS) 1001 Severino St.
2021-2024 Polytechnic University of Quiapo, Manila
the Philippines Senior High School
Sta. Mesa, Manila
CHARLENE O. CORDERO Secondary (JHS)
1002 F6 Leyte del sur St. 2017-2021 Victorino Mapa High
Sampaloc, Manila School
300 San Rafael St. San
SKILLS: Miguel Manila,
• Communication Skills Philippines
• Time Management Skills
• Organizational Skills Elementary
2011-2017 Padre Burgos Elementary
EDUCATION: School
Secondary (SHS) 586 Altura corner,
2021-2024 Polytechnic University of Buenos Aires Street,
the Philippines Senior High School Sampaloc, Metro Manila
Sta. Mesa, Manila
EDRIALYN MAE G.FRANCIA
Secondary (JHS)
418 Balmes St., Quiapo
2017-2021 Victorino Mapa High
Manila City
School
300 San Rafael St. San
SKILLS:
Miguel Manila,
• Communication Skills
Philippines
• Teamwork Skills
• Adaptability
Elementary
2011-2017 Apolinario Mabini
EDUCATION:
Elementary School
Secondary (SHS)
1001 Severino St.
2021-2024 Polytechnic University of
Quiapo, Manila
the Philippines Senior High School
Sta. Mesa, Manila
Thank you for listening!!!
phmbao_276