MODULE 4

GRAPHICS
Brochure
Infographics
Charts
 COMPARISON

BROCHURE INFOGRAPHICS CHARTS

• A brochure is a printed or • Infographics are visual • Charts are graphical
digital document that provides representations of representations of data or
information about a product, information, data, or information that help
service, organization, or knowledge that are visually illustrate
event. It is typically used as a designed to present relationships, patterns, or
promotional or informational complex ideas or data in a trends. They provide a
tool to communicate key clear and concise manner. visual framework for
details and features to a They combine elements of understanding and
target audience. Brochures text, icons, illustrations, interpreting numerical or
are designed to be visually charts, graphs, and other qualitative data.
appealing and easily visual components to
accessible, presenting convey information visually
information in a concise and and effectively.
engaging manner.
BROCHUR
E
A brochure, also called a pamphlet, is an
informative document with a standard size of an A4
piece of paper. Brochures can come in various fold
types: single-fold, bi-fold or tri-fold.
Brochures often include a combination of text,
images, illustrations, and other visual elements to
convey information effectively. They may feature
sections or panels dedicated to different topics,
providing a structured layout for easy navigation.
The content of a brochure can vary depending on
its purpose, such as introducing a business,
showcasing products or services, presenting event
details, or providing educational information.
BROCHUR
E
The main goals of a brochure are to inform,
attract, and engage the reader. It should
present the information in a compelling way,
highlighting key selling points or important
details while maintaining a visually appealing
design. Brochures are commonly distributed
at trade shows, conferences, business
establishments, or through direct mail or
digital channels to reach the target audience
and promote the intended message.
 6 Tips to Make Your
Brochure Stand Out
1. Define Your Audience
Asking yourself who are the target audience of your brochure. Who
will buy your product or service? How old are they? What do they
like? Focus on the correct range of people and create the style and
content fit to their interests and requirements.

2. Use Appealing Headline

Headline usually is the first message that comes into the audience
eyes. If you want to get immediate attention, a charming and
attractive headline is very crucial. The headline should be short and
catchy. Make sure it contains the key selling point, which will
persuade them to continue reading.
 6 Tips to Make Your
Brochure Stand Out
3. Keep the Content Brief
Make sure your content is brief, easy and attractive. People don't give
much time on your brochure, so get to the point. Select feature-rich
bullet points; use small paragraphs and punchy headings. Your aim is
to let customer understand your offerings with the least words in the
shortest time.

4. Use Nice Images

Images are as important as texts, and sometimes images could be
more intuitive than words. A good image will catch the audience's eyes
at the first glance. The image you choose should speak for your
product and deliver your message directly. Choose high quality picture,
and use appropriate color tone to fit for the whole brochure design.
 https://www.edrawsoft.com/brochure-tips.html

6 Tips to Make Your

Brochure Stand Out

5. Make it Unique and Eye-catching

Making your brochure creative and unique is very important. It decides whether the audience
would like to read or not. Thinking about the features of your product or service, and make a
special design associated with what you sell. There are many great designs on the internet, view
them and get inspirations.
6. Include a Call to Action
Make sure the brochure has a clear call to action, so that the audience knows what you are
asking them to do. Give them an incentive to move forward for your product or service, such as
a free sample, discount coupon or gift. This will lead them to get to know your business deeper
and include you as a consideration when they need such product or service. Check over and
don't miss the following information: phone number, email address, website address, business
address and opening times.
  https://www.jenningsprint.com.au/key-element
s-of-an-effective-brochure/
Additional Tips from  https://99designs.com/blog/marketing-advertisi
ng/brochure-design/

different sources:  https://venngage.com/blog/brochure-design/

 https://www.printrunner.com/blog/effective-bro
chure-design/

 Keep Readers Interested

 Make Readers Hang on To Your Brochure
 Use high resolution photos
 Choose appropriate and legible font styles and size
 Don’t Leave Readers with Any Questions
 Readable and Organized Layout
 Utilize White Space Effectively
 Cite References
 If necessary, write contact information of your organization
BROCHURE EXAMPLES
 INFOGRAPHIC
S
Infographics (information + graphics) use visuals and
text to highlight key information and ideas. In other
words, an infographic is a graphical representation of
concepts, or of patterns in data or information.

The primary purpose of infographics is to simplify

complex information and make it more accessible and
understandable to the audience. They often involve a
combination of quantitative and qualitative data, which
can be presented in a visually appealing and engaging
format. Infographics are used across various fields,
including journalism, marketing, education, and data
analysis.
INFOGRAPHIC
S
Infographics offer several advantages, such as:

 Simplification and clarity

 Visual impact
 Data visualization
 Inform
 Shareability
10 Tips For A Great
Infographic
1. Create an outline
An outline can help you to lay out the pieces of the infographic.
Decide which points are essential for getting your message across.
What are the essential elements of the story you wish to tell? Is
there a beginning, middle, and end to that story?

2. Have a clear title

Start by adding a title that clearly defines what your infographic is
about. There should be no mystery about what the story is that you
are telling. Use a short, catchy title that is easy to understand and
gets your target audience’s attention.
10 Tips For A Great
Infographic
3. Choose the right fonts
Limit yourself to two fonts for the infographic – one for the title and header and one for the
body of the infographic. You can use a more fun or decorative font for your title and header
but keep your body font simple, so it’s easy to read and not overwhelming when skimmed at a
glance. Choose a font combination that complements the topic of your infographic. If your
topic is related to storytime, choose a youthful font for your title and headers, such as
Schoolbell. Your body copy can be a complementing simple font, such as Quicksand.

4. Choose the right colors

To keep your infographic easy to read and visually appealing, stick with no more than three to
four colors that work well together. You can use your library’s branding colors, or you can
create a new color palette. Make sure the colors you choose communicate your topic. If you
are creating a storytime infographic, choose vibrant and youthful colors. For an infographic
targeting job seekers, select colors that are more traditional and toned down.
 10 Tips For A Great
Infographic
5. Keep it clean and simple
Your goal is to communicate a lot of data in a simple, easy-to-understand way. Your
infographic should not be so busy that it’s overwhelming or confusing to the reader.
Leave plenty of white space between each statistic and use minimal text. Your
infographic should mostly use graphics and visual elements to communicate your
data.

6. Graphics, graphics, graphics

In LibraryAware, we have thousands of icons available for your infographic needs.
Just search “icons” and any additional terms such as specific colors or topics. When
choosing graphics, make sure that they look like they belong together. They should
have the same style and colors, if possible. This will provide a more attractive and
cohesive overall look.
 10 Tips For A Great
Infographic

7. An easy-to-follow layout
Organize your infographic in a way that flows and tells a visual story. There’s a natural
hierarchy in how people in Western cultures view images and text. The most crucial
information is more prominent, at the top, and typically read or viewed from left to
right. Organize your information with that in mind.

8. Use your branding

Add your library’s branding to the infographic so readers know that you created it. You
can utilize LibraryAware’s branding block feature or add your logo to the template and
include your website URL. By adding your branding, you increase your brand
recognition and drive visits to your website, social media, and in-person visits to the
library, too!
 10 Tips For A Great
Infographic
9. Don't forget to promote
After creating your infographic, share it with as many people as possible. Upload it to
your website, share it on social media, email it to your subscribers, and even blog
about it. Make sure that others can easily share it by providing a link to the
infographic itself and including a call to action to encourage your followers to share it
with their audiences.

10. Infographics as advocacy tools

Does your library have an upcoming ballot measure? Or are you in the consideration
phase? Infographics are fantastic ways to tell the story of your library and all of the
activity and value it provides for your community. They serve as a succinct yet
powerful tool to show all that you do, whether you are sharing with your board,
foundation, or voters.
Sample Infographic:
INFOGRAPHICS
EXAMPLES
INFOGRAPHICS
EXAMPLES
 CHARTS
Charts are graphical representations of data or
information that help visually illustrate
relationships, patterns, or trends. They provide a
visual framework for understanding and
interpreting numerical or qualitative data.

In technical contexts, charts can be used as part of

technical output to present and visualize data or
information related to a specific technical subject
or process.
CHARTS
Here are some examples of charts commonly
used in technical output:

Process Flowcharts: Flowcharts are often

used in technical documentation to illustrate
the sequential steps and decision points
involved in a process or workflow. They
provide a visual representation of the steps
involved, helping readers understand the
process more easily.
CHARTS
Here are some examples of charts commonly
used in technical output:

Data Flow Diagrams: Data flow diagrams are

used to show the flow of data between
different components or processes within a
system. They help visualize the inputs,
outputs, and interactions of data within a
system or process.
CHARTS
Here are some examples of charts commonly
used in technical output:

Organizational Charts: Organizational charts

can be included in technical output to depict
the hierarchical structure, roles, and
relationships within an organization or project
team. They help readers understand the
reporting lines and responsibilities of
individuals or groups involved.
CHARTS
Here are some examples of charts commonly
used in technical output:

Gantt Charts: Gantt charts are commonly used

in project management to visualize project
schedules, tasks, and dependencies. They
provide a timeline view of activities, durations,
and progress, helping project stakeholders
track and manage projects effectively.
CHARTS
Here are some examples of charts commonly
used in technical output:

Statistical Charts: Various types of statistical

charts, such as bar charts, line charts, and
scatter plots, can be used in technical output
to present quantitative data, trends, or
relationships. They help readers analyze and
interpret data more easily.
CHARTS
Here are some examples of charts commonly
used in technical output:

Control Charts: Control charts are used in

quality control and statistical process control to
monitor and visualize process variation over
time. They help identify patterns or signals of
process instability or out-of-control conditions.
CHARTS
Here are some examples of charts commonly
used in technical output:

Risk Assessment Matrices: Risk assessment

matrices or charts are utilized to assess and
prioritize risks based on their likelihood and
impact. They help stakeholders understand
and prioritize potential risks in a project or
process.
CHARTS
EXAMPLES
CHARTS
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