E-Business and ECommerce
Moniruzzaman Bhuiyan Click to edit Master subtitle style
Institute of Information Technology University of Dhaka mb@[Link] [Link]/monirb
4/28/12
mb@[Link] | [Link]/monir
What is this?
Successful e-businesses are those that recognize the needs of their target audiences and match those needs with relevant content. many successful online ventures have been started by students on college campuses (see the [Link] feature). The terms e-business and emb@[Link] | 4/28/12 commerce, often confused with one [Link]/monir
Types & Examples
Types: B2B and B2C
Examples: Retailing on the Web Medical Services Online; Health and Nutrition Online Travel , entertainment Transportation and Shipping
4/28/12 mb@[Link] | Online Automotive Sites [Link]/monir
Features/Framework
Displaying and managing products Displaying and managing categories of products Embedding products, listings, and categories into other aspects of a website or web application (after all, it is a framework we are creating!)
mb@[Link] | [Link]/monir
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More..
Providing a shopping basket to store products and quantities of the products a customer wishes to purchase Calculating shipping cost Based on products and/or their weights, Based on delivery address Based on custom rules (for example free shipping to orders over a fixed amount) Tax cost calculations Managing discount codes Managing gift certificates Providing referral discounts Processing payments Allowing customers to manage their account Allowing us and other administrators to manage the store Along with these features, we are also going to look at the following functionalities:
Deploying the framework into a live store environment Backing up and restoring the store Enabling secure connections to the live store using SSL
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mb@[Link] | [Link]/monir
Key modules
Products User Search Web 2.0 Shopping basket Support Checkout
mb@[Link] | admin [Link]/monir
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PHP Ecommerce
Why PHP? There are a number of design and architectural patterns
Model-View-Controller (MVC) Registry Singleton
Object PHP
mb@[Link] | [Link]/monir
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Payments
Paypal.. Voucher Cheque Cash
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mb@[Link] | [Link]/monir
security
HTTPS The security of the server itself is one aspect of security that needs consideration. This can be broken down into two primary areas: Server software Firewall and network traffic Password
mb@[Link] | [Link]/monir
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CMS and E-commerce
Zen Cart OsCommerce Drupal (Ubercart, Drupal Commerce) Joomla
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mb@[Link] | [Link]/monir
M-Commerce
MCommerc e = ECommerc e+ Wireless web
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M-Commerce
E-Wallet M-Shopping M-Entertain M-Banking M- Information
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mb@[Link] | [Link]/monir
F-Commerce/S-commerce
Using Facebook or other social media Facebook market size $34bn Amazon, Apple in fcomerce Facebook application API [Link]
mb@[Link] | [Link]/monir
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Marketing your business: E-way
CRM PPC Web statistics SEO Viral marketing
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mb@[Link] | [Link]/monir
Legal, Ethical & Social issues
Privacy on the Internet Right to Privacy Internet and the Right to Privacy Network Advertising Initiative Employer and Employee Protecting Yourself as a User
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Protecting Your Business: mb@[Link] | Privacy Issues [Link]/monir
Legal, Ethical & Social issues
Health, Social Interaction and the Internet Social Health Children and the Internet Socio-Economic Segregation Accessibility Online Activism
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Online Charities and Non Profit mb@[Link] |
[Link]/monir
eCommerce/eBusiness Plan
Summary Market, Customer Product Development(1, 2 3 year) Marketing strategy (1, 2 3 year) Finance Management/Organization
mb@[Link] | [Link]/monir
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References
Deitel, P.J., Dietel, H.M. and Steinbuhler, K. (2001) e-Business and e-Commerce for Managers, Prentice Hall. Peacock, M. (2008) Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module, Packt Publishing.
mb@[Link] | Peacock, M. (2010) PHP 5 [Link]/monir
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Questions
??
Slide available in [Link]/monirbhuiyan
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mb@[Link] | [Link]/monir
