I N T R O D U C T I O N TO T H E M O D U L E

Dr Olufemi Isiaq
 Quote of the week

If you are willing to be successful, you have to be

willing to disappear for a while….theGentlemenRulesbook

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Unit Overview
• Introductions
• The Module COM503/COM517 – Analytics and Business Intelligence
• Learning Outcomes
• Assessments
• Solent Online Learning
• Rules of Engagements
• Feedback from last year
• Questions

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Introduction
• Unit Tutor and Leader, Dr Olufemi Isiaq
• Tutor’s availability
• Mode of contacts
• (during contact and non-contact times)
• walk-in, emails, telephone
• Students’ Introduction (background and all)

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The Module
• Module title is Analytics and Business Intelligence
• (can be abbreviated to ABI)
• Module is COM503/COM571
• (was known to be ISM500 – Analytics and Financial Analysis)
• Advanced concepts from level 4 module, Business Information Management
(ISM400)
• Aims to teach more advanced concepts, techniques and tools of business,
enterprise and organisation data and information management
• Students will be introduced to some mathematical tools and software such as
MS Excel, possibly SAS (Statistical Analysis System) and Python.

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Learning Outcomes

• Unit learning outcome is divided into following clusters (KCTP)

• Knowledge and Understanding
• K1 - ability to recognise the specifics of information required for solving range of business
problems.
• Cognitive Skills
• C1 – accurate analysis and interpretation of data.
• C2 – ability to use numerical techniques to solve bounded problems in the gathering,
analysing and presentation of data.
• Transferable and Key skills
• T1 - ability to work independently and as team and to deadlines
• Practical and Professional skills
• P1 – appropriate use of software tools to effectively analyse and present organisation
data/ information.
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Assessments

• The module assessment adopts the following approaches:

• Formative
• grades will not count towards the final assessment grade,
• however, you will get interval feedback on given tasks from your tutor, particularly on the
completed PLR tasks

• Summative
• grades will count towards the final assessment grade
• AE1 - Personal Learning Record (100%)

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 Solent Online Learning (SOL)

• Online learning Platform for students and tutors

• Available both within and outside the university network
• Session materials will be available on SOL
• Assignments may be submitted on SOL
• Watch out for news and updates on the Unit Page
• Link to SOL is as follow, where you can then enter logon details to see the
module page
• (http://learn.solent.ac.uk/)

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Rules of Engagements

• Dealing with one another

• Eating and drinking policies
• Use of Mobile and gadgets during lecture
• University equipment and policies

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Feedback from last year
• Discuss positives and negative
• Give answers precisely, to the negatives.
• Improvements

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A C C O U N T I N G , D ATA S C I E N C E , A N A LY T I C S A N D
M O D E R N D AY O R G A N I S AT I O N
Overview
• Accounting (definitions and types)
• Users of accounting information
• What is Data science
• Who is a data scientist
• What are the roles of data scientist within an organisation
• Tasks for PLR
• Questions

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Accounting Definition
• Accounting is the systematic recording, reporting, and analysis of
financial transactions of an organisation.
• It allows an organisation to analyse the financial performance of the
business, looking at statistics and information such as net and gross
profit among other information.
• The person in charge of accounting is known as an accountant, and
this individual is usually required to follow a set of rules and
regulations

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Accounting and Types
• Financial Accounting
• Management accounting
• The two key financial statements that measure a business’s financial
performance and financial position are
• Profit and Loss (P&L) and
• Balance Sheet.

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Users of Accounting Information
• Shareholders
• allows them know the state their investments
• i.e., if the shares they hold a good investment or not
• Owners – Managers
• requires account information to assist with business planning
• Management
• The management of organisation happens at several levels.
• Top level directors who require strategic information, they will use the accounts to
forecast and plan.
• Middle management who look at budgets to assess whether they targets are met or not
• Operating or lower level supervisor/managers will look at operating costs

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Users of Accounting Information cont’
• Suppliers
• look at financial history of companies before allowing offering credits and terms of credit
• Customers
• want to know that a supplier is reliable and able to deliver on time, and to the costs
prescribed
• Employees
• may own shares or options in the company they work for
• sometimes their pension funds may invest in the company thus, they need to know
financial standing
• Banks
• Financial institutions will require organisation’s financial information before granting loans
• interest rates are levied based on perceived risk attached

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Users of Accounting Information
• Government
• accounts are used to calculate the amount of tax a company should pay
• Competitors
• companies will look at their competitors to set BENCHMARKs for themselves. For example,
they will be looking at comparisons of financial ratios, costs per employee etc.
• Lenders
• apart from banks, funding may also come from other financial institutions such as
VENTURE CAPITAL or PRIVATE EQUITY firms.

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What is Data Science
• interdisciplinary field that focuses on process and systems of extracting
knowledge or insights from data
• such data can be of any form whether structure or unstructured format
• employs techniques and theories from multiple disciplines such as
mathematics, statistics, computer science etc.

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Who is a Data scientist
• new breed of analytical data experts
• possess technical skills to solve complex problems
• many data scientists start their careers as statistician or data analyst

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WHY DATA SCIENCE ?
• collection of large amounts of unruly data and transforming it into a more
usable format
• solving business-related problems using data-driven techniques
• to reduce running cost and profit of an organisation
• to improve organisation’s efficiency

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Toolbox of Data scientist
• Data preparation:
• process of converting raw data into another format so it can easily be
processed or consumed
• Data visualization:
• the presentation of data in a pictorial or graphical format for easy analysis
• Text analytics:
• the process of examining unstructured data to glean key business insights.

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Resources
• Data Scientist, IBM Analytics
http://www.ibm.com/analytics/us/en/technology/cloud-data-services/data-sc
ientist/
• http://www.sas.com/en_us/insights/analytics/what-is-a-data-scientist.html
• Organisations and management accounting
http://www.open.edu/openlearn/money-management/organisations-and-mana
gement-accounting/content-section-1
• http://www.icaew.com/

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P L R TA S K
• Who is a statistician, Data analyst and Business Analyst?
• Using the Web and online tools, identify the necessary skills required for
becoming a data scientist.
• How can you position yourself for any of these job roles?
• State and discuss the requirements of an organisation before hiring a data
scientist for example, access or availability of large amount of data.
• What is Business Intelligence BI?
• Of what benefits is business intelligence to any organisation?
• State at least 3 job roles available in the areas of business intelligence
indicating the skills, starting salary, maximum salary and other job
benefits.
• Compare and contrast the characteristics of the identified job roles and present a
statement of conclusion.

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