Agile Design Management

and Lean Design

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Intended Learning Outcomes

What Is an Agile Design Process?

History of the Agile Process

8 Agile Design Principles

Benefits of an Agile Design Process

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Agile
Latin words “Agere – do” and “Agilis”  Agile - able to move quickly and easily.

People-oriented management system, designed

to make teams much more adaptable to
changes.
Rigid process  authentic human interactions
Four values
1) Individuals and interactions > processes and tools;
2) Good software > detailed documentation;
3) Collaborating with customers > negotiating contracts;
4) Adapting to change > following rigid plans;

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Agile - History
Latin words “Agere – do” and “Agilis”  Agile - able to move quickly and easily.

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 Agile Design Process
“The Agile method is a strategy that involves creating and delivering collaborative
work in small increments.”

• Agile design is a highly collaborative way of design and developing new products that
breaks big tasks into groups of subtasks to be performed in short ‘Sprints.’

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Agile Design Process

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 Agile Design Process
“Agile is a management process that makes teams more adaptable to change.”

• Enhance the product and solves significant problems with each iteration, resulting in
better user experience and customer satisfaction

• Agile design is a product design concept that uses ideas from the Agile method.

• The Agile method helps teams deliver value to customers by providing work in small
increments, or sprints, rather than relying on a single, large-scale launch.

• By taking time to evaluate each small task, you can potentially identify small issues
or concerns before they become more integrated into the work.
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Why Choose Agile Design Process
 Suitable for unpredictable and uncertain environments
 Open to change and incorporates changes throughout the development cycle
 Project processes repeated during the lifecycle (iterative), fast adaptation to changes
 Focus on processes and people (streamlining processes)
 Feedback received early and often (Feedback Loop)
 Frequent releases and early feedback promote learning and refinement
 Focus on delivering value (waste is reduced)
 Self-organized teams promote increased collaboration
 Requirements expected to change and prioritized through iterations
 Processes require less documentation and more human interaction
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 8 Agile Design Principles

1) Support from Executives

2) Cross-functional Teams
3) Project Backlog and Planning Management
4) Accurate Timelines for the Next Release
5) Research and Testing
6) Keeping the Team Changes to a Minimum
7) Hiring a Scrum Master
8) Consistent Communication

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8 Agile Design Principles
Support from Executives
• The top management controls the budget and the timeline, and their lack of support
can lead to gaps in the project.

• Without being backed by executives, the team members end up adhering to

unrealistic timelines and a lack of resources may lead to missing out on essential
aspects.

• Likewise, enough time and resources should also be granted to the teams for
enough time and resources.

• A seamless product is only possible when the executives understand the role design
plays in a product and are willing to support the designers through the phase.
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8 Agile Design Principles
Cross functional teams
• The design teams should work with other team members, such as developers,
marketing, etc., throughout the product development cycle.

• Connecting with relevant groups help to build trust among the team members and
helps gauge the exact problems that can provide a targeted solution.

• When designers hand over the assets to the developers, there is a possibility that
they might be coded differently as they might not be understood well. This can be
avoided by creating an introductory and interactive model instead of just sending
across static designs.

• For example, developers and designers must consistently work together as they have
common goals. 11
8 Agile Design Principles
Project Backlog and Planning Management

• Designers need to prioritize the backlog carefully. The backlog should be planned
accordingly that contain features that need to be introduced in the final product.

• The Backlog should be prioritized and evaluated according to the value they provide
to the final product.

• A user persona, empathy map, UX storyboard, and analyzing the user journey can
help significantly. These tools help in clearly identifying the user’s needs.

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8 Agile Design Principles
Accurate Timelines for the Next Release

• Besides highlighting features, designers should also highlight the time required to
get the product market-ready.

• Apart from the bird’s eye view, estimations can also help manage the team activities
in detail.

• Since agile methodology considers specific iterations, estimating the timings for
those minor changes is vital too.

• You should also identify the complex, and tedious tasks involved in the process, so
that enough time and resources are set aside to sort them out too
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8 Agile Design Principles
Research and Testing
• Building a perfect product on time and within the budget if the product doesn’t align
with what the users seek, all efforts are vain.

• Ensure that the team is building the exact solution that the users seek, and that’s
where research and testing can help.

• When the team is stuck with minor changes, they may forget the big picture. The
users might not even engage with products created in isolation. This may lead to a
fragmented approach. The research and testing results can also help the team stick
to the end goal.

• User research and testing are essential tools that can help the Agile design process.
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8 Agile Design Principles
Keeping the Team Changes to a Minimum
• Teams require a positive team spirit and the dynamics of the people who are a part
of it.

• A new change can disturb the internal processes directly impacting the team’s
performance.

• Further, the new team members will require some more time to settle into the team
and be well versed with the workflows, which can slow down progress.

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8 Agile Design Principles
Hiring a Scrum Master
• If you need to introduce the scrum processes to the team, it requires dedicated and
experienced personnel. A professional scrum master that the process is smooth.

• They will act as a coordinator for agile product design activities and help the
methodology integrate well within the team.

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8 Agile Design Principles
Consistent Communication
• Communication is one of the significant aspects of any project, and it also serves the
same purpose within an agile team. When everyone in the group is updated about
the current on-goings, transparency is maintained, and no one works in isolation.

• Apart from the team, the stakeholders and the clients benefit from consistent
communication.

• A sure-fire way to do this is with daily syncs, review sessions, and retrospective
meetings, to name a few. The following statistics can support this:

• 81% of the scrum team report holding a retrospective after every sprint
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Benefits of an Agile Design Principles
Prompt Feedback

Consistent Involvement

Change Management

Faster Development

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Videos
Lean vs Agile vs Design Thinking
https://www.youtube.com/watch?v=OCL6RkUOShI

Lean, Agile, & Design Thinking

https://www.youtube.com/watch?v=MesYt7PhLFQ

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Lean Design
“A design process that focuses on continuous customer value maximization while
minimizing all activities and tasks that are not adding value.”

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Principles of Lean Design

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Principles of Lean Design

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Lean Design – Story behind lean

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Lean Design – The Principles

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Lean Design – The Principles

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THANK YOU

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TEN Types of Innovation Framework

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TEN Types of Innovation Framework

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